Episodes

How to Design Packaging to Overcome Business Challenges | Ep. 37

December 21, 2020

How to Design Packaging to Overcome Business Challenges | Ep. 37

How does packaging impact transportation, warehousing, inventory, finance, IT, Automation, even systems management? Learn how fill-rate, box size, and distribution can make or break your business. We talk to Joe Fernandez, Se...

Packaging Design Business Of Packaging
Generating Packaging Leads on TikTok | Ep. 36

December 18, 2020

Generating Packaging Leads on TikTok | Ep. 36

Struggling to generate leads, not sure where to go, LinkedIn not doing you any favors? Maybe it's time you gave Tiktok a chance. Today we talk to Cory Connors or CoryGated, as he's known on TikTok. We discuss what the platfor...

Business Of Packaging
Making Good Packaging Design Decisions w/ Adam Peek | Ep. 35

December 09, 2020

Making Good Packaging Design Decisions w/ Adam Peek | Ep. 35

We've all heard E. Adam Peek host his packaging podcast The People of Packaging, so intros episode we turn the tables and ask him a few questions. Gain a new perspective on the future of packaging, insight into labels and the...

Sustainability Business Of Packaging
Guide to Sustainable Packaging Suppliers | Ep. 34

November 30, 2020

Guide to Sustainable Packaging Suppliers | Ep. 34

Interested in sustainable packaging? Learn how to source materials, designers, and manufacturers with Guacamole Airplane's Packaging Supplier's Guide.

Sustainability Packaging Design
What is How 2 Recycle Labeling & Packaging Design | Ep. 33

November 23, 2020

What is How 2 Recycle Labeling & Packaging Design | Ep. 33

What is How to Recycle labeling? We talk to Kelly Cramer, the Lead @ How2Recycle.com, a team that helps packaging designers, brands, and consumers learn how to recycle packaging and share the responsibility of recycling packa...

Sustainability Business Of Packaging
Consumer Tracking & Packaging Design | Ep. 32

November 16, 2020

Consumer Tracking & Packaging Design | Ep. 32

Dr. Andrew Hurley offers the answer to "Will your packaging design changes deliver a measurable ROI?" His platform Package Insight offers an eye into consumer thoughts, emotions, and how they actually interact with your packa...

Packaging Design Business Of Packaging
Packaging Design for Purpose, Emotion, and Function | Ep. 31

November 09, 2020

Packaging Design for Purpose, Emotion, and Function | Ep. 31

Today’s Guests are Chris Cook & Audra Nebolini, ACDs at CBX. Here's what we discuss and what you can learn more about: Packaging design strategy , what it's like in a major brand strategy session Setting benchmarks for succes...

Packaging Design
The Future of Online Packaging Design Education | Ep. 30

November 05, 2020

The Future of Online Packaging Design Education | Ep. 30

What do professional designers do when they want to learn something new? They can’t always run off to the fanciest packaging design schools. They look for what fits into their busy lives. Online design education, from YouTube...

Packaging Design Business Of Packaging
How to Design Packaging for a Smashbrand | Ep. 29

November 02, 2020

How to Design Packaging for a Smashbrand | Ep. 29

Michael Keplinger joins us to discuss the packaging design and brand building strategies it takes to launch a Smashbrand. We'll talk about testing, substrates, print processes, and how to view packaging as a start-up or an es...

Packaging Design
Packaging Design Education in Finland's Aalto University | Ep. 28

October 26, 2020

Packaging Design Education in Finland's Aalto University | Ep. 28

Markus Joutsela is a Visual Communications lecturer at Finland's famous Aalto University. Markus also founded the Pack-Age program which takes students from every discipline and combines them to create packaging innovation ma...

Packaging Design
Print Production for Packaging Design | Ep. 27

October 12, 2020

Print Production for Packaging Design | Ep. 27

With over 35 years of experience in design and print, we only scratch the surface of Lisa’s experience. But lucky for all of us, Lisa has also launched a print production class online to teach you how to design to print and h...

Packaging Design Business Of Packaging
Rebranding Cannabis Packaging | Ep. 26

September 02, 2020

Rebranding Cannabis Packaging | Ep. 26

In episode 26, we discuss everything you need to know in order to begin designing cannabis packaging. Our guest Jared Mirsky is one of the most well-known cannabis brand agents in the game today. He's shared his story about ...

Packaging Design
Why You Need Packaging Guidelines | Ep. 25

August 24, 2020

Why You Need Packaging Guidelines | Ep. 25

We speak with Logan Steinfeld, Staples' Manager of Product Design who oversees product development and packaging design to understand not only what packaging guidelines are for, but what they entail. Logan's team recently la...

Packaging Design Business Of Packaging
5 Unconventional Questions to Ask Before Every Package Design | Ep. 24

August 13, 2020

5 Unconventional Questions to Ask Before Every Package Design | Ep. 24

1) What is the product and how many skus will there be to start? For example if the product is a pair of sun glasses and it comes in 10 colors, those are 10 SKUs you will be designing packaging for. 2) How Much? What will t...

Packaging Design
Inspiring Youth of Color To Learn About Design | Ep 23

August 10, 2020

Inspiring Youth of Color To Learn About Design | Ep 23

Deon Mixon, like so many other designers of color have experienced being the the only African American designer in a design class, a design agency, and in front of the client. Deon developed DesignEye | The Graphic Design Edu...

Packaging Design
Is Your Packaging Prop 67 Compliant? | Ep. 22

August 05, 2020

Is Your Packaging Prop 67 Compliant? | Ep. 22

Understanding how Prop 67 impacts your business's packaging design and manufacturing. What it means, and what you need to do including these four things: The name of the manufacturer: 1) The manufacturer, not the reseller, th...

Packaging Design Business Of Packaging
Is Boxed Water Actually Better? | Ep 21

August 03, 2020

Is Boxed Water Actually Better? | Ep 21

We've all seen those Boxed Water is Better milk cartons, but are they really better? Can they be recycled and how much does that packaging design actually reduce the product's carbon footprint? Find out by listening to the la...

How to Design Your Own Product Packaging | Ep 20

July 29, 2020

How to Design Your Own Product Packaging | Ep 20

How do you design packaging while working from home? After watching the most recent Underdogs video about Apple's project Pandora I thought it was a good time to share how working from home has changed the package design proc...

Packaging Design Business Of Packaging
4 Easy Ways to Save Money on Your Packaging | Ep 19

July 22, 2020

4 Easy Ways to Save Money on Your Packaging | Ep 19

1) The first one that will help you save money is buying packaging directly from manufacturers. What I mean is today most brands are buying through a reseller, sourcing agent, some type of middleman. You’re paying 15 - 25% fo...

Business Of Packaging
Liquid Death: 700 Million Dollar Brand Built on Packaging | Ep 18

July 20, 2020

Liquid Death: 700 Million Dollar Brand Built on Packaging | Ep 18

We speak to Mike Cessario about the packaging design for Liquid Death and how they've taken social media haters and made them their biggest source of online marketing featuring Liquid Death's packaging design. We discuss ever...

Sustainability Packaging Design
10 Lessons How To Use Foil In Packaging Design Part 2 | Ep. 17

July 15, 2020

10 Lessons How To Use Foil In Packaging Design Part 2 | Ep. 17

Part 2 of 10 Lessons for Packaging with Foil. April Lytle or Kurz Transfer Products and I provide key insights into how to use foil when designing packaging. Be sure to rate, review, and subscribe to the Podcast. If you’ve ev...

Packaging Design Business Of Packaging
How to Design Alcohol Bottles - Aether NY | Ep 16

July 13, 2020

How to Design Alcohol Bottles - Aether NY | Ep 16

William Kang and Adrian Ng co-founders of Aether NY talk to us to share their history and celebrate their recent win at the Dieline Awards for clear spirits packaging design. The beautiful bottle for Source One Vodka set a ne...

Packaging Design
5 Tips For Designing Foil Stamping into Packaging Design | Ep 15

July 08, 2020

5 Tips For Designing Foil Stamping into Packaging Design | Ep 15

If you’ve ever designed packaging with textures and foils, you know there’s a learning curve to doing it right. I want to bring you the opportunity to gain these insights as quickly as possible. I’m joined by April Lytel with...

Packaging Design
How to Customize Packaging for Ecommerce | Ep. 14

July 06, 2020

How to Customize Packaging for Ecommerce | Ep. 14

What does it take to design award winning packaging that delivers an ROI for online and in-store packaging? Get a behind the scenes look at Beardwood & Co.'s process for redesigning Hill's Science Diet packaging that spanned ...

Packaging Design