Episodes

Evelio talks to Dirty Dough founder Bennett Maxwell about how their cookie box got them sued by Crumbl cookies and they turned it into content that more than doubled their franchises from 90 to over 200 in 2 months. Plus lear...

Olive Natural Skincare launched a complete packaging redesign, but why? What's the reason for redesigning packaging that's worked for over 10 years? Hear how Mike Green and his team made the decision to redesign their brand's...

We produce trillions of packaging units every year Every brand is talking about sustainability And we Spend months designing this packaging But are we being scammed by sustainability? Carbon Offsetting, Hemp Paper, Aluminum, ...

Introducing mew products to the market today require attractive packaging that is sustainable. EAT ROTTEN, the new healthy alternative to those sugar-filled gummy worms from the 90's is doing just that. Launching with compost...

Jonathan Assaraf, Packaging Designer and Co-founder of DIPalready.com shares how his brand is redefining what sustainable packaging means. Jonathan explains what materials they chose, what packaging they buy stock and what pa...

Black Ink Projects Co-founders Matt and Hayden answer how they are consistently innovative and pushing the bounds of packaging design. After designing the latest shoebox for the Adidas x Mr. Bailey release. Their Mycelium box...

Learn what an Executive Creative Director does at a design agency, what they're responsible for, and how lifelong learning is critical to the position. We talk with Chloe Templeman of BigFish London and previously DesignBridg...

Chloe Templeman, Executive Creative Director at BigFish London explains what strategy is, how it shapes the brief, and how it defines success in packaging design. In this episode you are going to get 3 big things: 1) What hap...

Watching people interact with your packaging on shelf or secret shopping is the fastest way to prioritize design. Experiencing the Consumer Journey Before Designing Anything is critical to your packaging design process. Yes i...

What are the packaging design trends for 2023? Beyond sustainability we're looking at what is trending from across the planet. You'll be sure to spot these trends coming before the end of the year. So if you're a graphic desi...

In this episode I explain my transition from graphic designer to packaging designer and the steps I went through to launch my career in a new-to-me industry. In this episode you'll get a few key insights: 1) How to stand out ...

In response to some overwhelming feedback on social media let's discuss RGB vs CMYK in the print world and is it time to learn a new trick? In this episode recorded while driving to a press check (sorry of the background nois...

Ever wonder how packaging professionals select materials, how they help brands become more sustainable, or how geography can impact the materials you choose? In this episode Evelio shares the first step before you select mate...

When you design packaging you think about looks, feel, product protection, and maybe you think about competing on shelf. But have you ever thought about how your packaging sounds? The way your packaging sounds can turn off co...

Matt Hanzly 3D artist, packaging designer, and engineer shares what he's learned working with consumer electronics packaging in visual, structural, and CAD development. He shares his process of sketching, the tools he uses to...

Have you ever hired a type designer to design type for your packaging? Sometimes it feels like that's something saved for the big brands or major agencies, but it's not. Type Designer Scott Biersack and Evelio discuss the fin...

What happens when you get 4 packaging nerds on stage at the largest Waste industry event in Vegas? Find out what we covered, what we learned, and how your packaging decisions are just the tip of the iceberg when we discuss ev...

Whoo! We hit nearly 100 episodes on the podcast, thank you so much for listening. Today we are talking to Michael Napoli of Terracycle and wrapping up our 4 part series on designing sustainable packaging. ** Want to appear on...

Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind. Here's w...

Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind. Now if y...

Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind. Now if y...

En el episodio de hoy hablamos con Hernan Braberman Director de Diseño de Tridimage de Argentina. Trabajan con marcas de todo el mundo y tratan con productos de todos los sectores. En este episodio, aprenderá sobre empaques i...

Jennie Potts Design Director of B&B Studio shares how their work infuses emotion into packaging and why your brand needs a personality. In today’s episode we discuss some of the work she’s done with B&B studio, one of my favo...

How do you build a career steeped in innovation and sustainability, where do you get the experience to begin, and what does it mean to manage that process? This episode we speak to Jenny (Cairns) Greenwood, Innovations and Su...