Packaging Unboxd

Packaging Unboxd

Your ears are about to unbox the best damn packaging design podcast.

Learn everything from the basics of packaging concept development to what is required to recycle packaging. My goal is to teach you the ins and outs of packaging design and how to build a brand, an agency, or a department that focuses on sustainability and delivering memorable consumer experiences.

Our guests are leaders in their industries. They're eager to teach, explore, and discover the future of packaging design.

If you are interested in appearing or advertising on the podcast please contact us. We'd love to hear from you.

 

 

Recent Episodes

The Benefits of a Packaging Redesign, Why Olive Natural Skincare Redesigned Their Packaging | Ep. 108

Sept. 28, 2022

Olive Natural Skincare launched a complete packaging redesign, but why? What's the reason for redesigning packaging that's worked for over 10 years? Hear how Mike Green and his team made the decision to redesign their brand'…

Why Sustainability Is A Scam and What To Avoid | Ep 107

Sept. 21, 2022

We produce trillions of packaging units every year Every brand is talking about sustainability And we Spend months designing this packaging But are we being scammed by sustainability? Carbon Offsetting, Hemp Paper, Aluminum,…

Everything You Need to Know About Candy Packaging EAT ROTTEN | Ep 106

Sept. 7, 2022

Introducing mew products to the market today require attractive packaging that is sustainable. EAT ROTTEN, the new healthy alternative to those sugar-filled gummy worms from the 90's is doing just that. Launching with compos…

3 Strategies for Sustainable Start Up Packaging

Aug. 31, 2022

Johnathan Assaraf, Packaging Designer and Co-founder of DIPalready.com shares how his brand is redefining what sustainable packaging means. Johnathan explains what materials they chose, what packaging they buy stock and what…

Sustainability Packaging Design

Designing the Adidas x Mr. Bailey Shoe Box - How To Be Consistently Innovative w/ Black Ink Projects | Ep 104

Aug. 22, 2022

Black Ink Projects Co-founders Matt and Hayden answer how they are consistently innovative and pushing the bounds of packaging design. After designing the latest shoebox for the Adidas x Mr. Bailey release. Their Mycelium bo…

Business Of Packaging

Why We Need More Female Executive Creative Directors | Ep 103

Aug. 17, 2022

Learn what an Executive Creative Director does at a design agency, what they're responsible for, and how lifelong learning is critical to the position. We talk with Chloe Templeman of BigFish London and previously DesignBrid…

How creative strategy works for packaging | Ep 102

Aug. 10, 2022

Chloe Templeman, Executive Creative Director at BigFish London explains what strategy is, how it shapes the brief, and how it defines success in packaging design. In this episode you are going to get 3 big things: 1) What ha…

Why Creeper Shopping Makes You a Better Packaging Designer | Ep 101

Aug. 4, 2022

Experiencing the Consumer Journey Before Designing Anything is critical to your packaging design process. Yes it's fun to design and solve problems, but going through the journey yourself then watching others go through it w…

Top Packaging Design Trends for 2023 | Ep 100

July 29, 2022

What are the packaging design trends for 2023? Beyond sustainability we're looking at what is trending from across the planet. You'll be sure to spot these trends coming before the end of the year. So if you're a graphic des…

How To Go From Graphics to Packaging Designer | Ep. 99

July 20, 2022

In this episode I explain my transition from graphic designer to packaging designer and the steps I went through to launch my career in a new-to-me industry. In this episode you'll get a few key insights: 1) How to stand out…

Packaging Files - RGB vs CMYK | Ep 98

July 15, 2022

In response to some overwhelming feedback on social media let's discuss RGB vs CMYK in the print world and is it time to learn a new trick? In this episode recorded while driving to a press check (sorry of the background noi…

How to Choose Materials For Sustainable Packaging Design | Ep 97

July 12, 2022

Ever wonder how packaging professionals select materials, how they help brands become more sustainable, or how geography can impact the materials you choose? In this episode Evelio shares the first step before you select mat…

How Packaging Sounds & What You're Not Considering | Ep 96

June 22, 2022

When you design packaging you think about looks, feel, product protection, and maybe you think about competing on shelf. But have you ever thought about how your packaging sounds? The way your packaging sounds can turn off c…

Packaging Design

Packaging Design, Engineering, and Freelance with Matt Hanzly | Ep 95

June 20, 2022

Matt Hanzly 3D artist, packaging designer, and engineer shares what he's learned working with consumer electronics packaging in visual, structural, and CAD development. He shares his process of sketching, the tools he uses t…

Guest: Matt Hanzly
Packaging Design

Type Design Can Make or Break Your Packaging | Ep 94

May 26, 2022

Have you ever hired a type designer to design type for your packaging? Sometimes it feels like that's something saved for the big brands or major agencies, but it's not. Type Designer Scott Biersack and Evelio discuss the fi…

Waste 360 Waste Expo Sustainable Packaging from Vegas | Ep 93

May 13, 2022

What happens when you get 4 packaging nerds on stage at the largest Waste industry event in Vegas? Find out what we covered, what we learned, and how your packaging decisions are just the tip of the iceberg when we discuss e…

Sustainability Packaging Design

Designing Sustainable Packaging Part 4 of 4 | Ep 92

May 5, 2022

Whoo! We hit nearly 100 episodes on the podcast, thank you so much for listening. Today we are talking to Michael Napoli of Terracycle and wrapping up our 4 part series on designing sustainable packaging. ** Want to appear o…

Designing Sustainable Packaging Part 3 of 4: Reusable Packaging | Ep 91

April 28, 2022

Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind. Here's …

Designing Sustainable Packaging Pt 2 of 4: Carbon Neutrality | Ep 90

April 21, 2022

Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind. Now if …

Sustainability Packaging Design

Designing Sustainable Packaging with Terracycle Pt 1 of 4 | Ep 89

April 12, 2022

Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind. Now if …

Packaging Design Business Of Packaging

Packaging Design En Español con Hernan Braberman | Ep 88

April 4, 2022

En el episodio de hoy hablamos con Hernan Braberman Director de Diseño de Tridimage de Argentina. Trabajan con marcas de todo el mundo y tratan con productos de todos los sectores. En este episodio, aprenderá sobre empaques …

Packaging Design

Designing Emotion Into Your Packaging | Ep 87

March 23, 2022

Jennie Potts Design Director of B&B Studio shares how their work infuses emotion into packaging and why your brand needs a personality. In today’s episode we discuss some of the work she’s done with B&B studio, one of my fav…

Guest: Jennie Potts

ButterflyCannon's Innovation & Sustainability Manager | Ep 86 Part 2

March 16, 2022

How do you build a career steeped in innovation and sustainability, where do you get the experience to begin, and what does it mean to manage that process? This episode we speak to Jenny (Cairns) Greenwood, Innovations and S…

Sustainability

Simplifying Sustainable Packaging with ButterflyCannon | EP 85 Part 1

March 14, 2022

Today’s episode is a 2 parter, we’re speaking with Jenny Cairns, ButterflyCannon’s Innovation & Sustainability Manager. We spoke for so long about a few different things that it actually made more sense to break it up then t…

Guest: Jenny Cairns
Packaging Design

FMCG Packaging Design with NH1 Design | Ep 84

March 9, 2022

Evelio ( @eveliomattos ) and Neha Tulsian ( @NehaTulsian ) discuss designing packaging for FMCG in India at NH1 Design , and how balancing culture and society can impact packaging design decisions. Here are three massive thi…

Guest: Neha tulsian
Packaging Design

How To Design Start-up Packaging in 10 Days | Ep 83

March 4, 2022

Evelio Mattos ( @eveliomattos ) sits down with Jamie Ellul ( @jamie ellul ) to discuss how Supple Studio created the iconic Frahm Jacket packaging that won several awards at Pentawards ( @pentawards ) last year. How he built…

Guest: Jamie Ellul

Codifying the Package Design Process

Feb. 25, 2022

How do you design packaging that is infused with sensuality, time, and a place, while delivering it in an aesthetically relevant pack? Asa Cook Creative Director of Intertype Studio explains how his 2 year old studio won the…

Packaging Design

The Packaging Design Competition You Need to Enter | Ep 81

Feb. 16, 2022

Pentawards, the most prestigious global packaging design competition is back in 2022! Adam Ryan and I discuss the changing landscape of packaging competitions and why diversity matters in building a global design community. …

How to Write a Packaging Design Proposal | Ep 80

Feb. 14, 2022

Have you ever tried to write a Package Design Proposal and didn't know where to start? We discuss the discovery phase of your packaging proposal in this episode, everything that is required and everything you need to conside…

Packaging Design

Packaging Design & NFT Integration

Feb. 7, 2022

I just bought an NFT solely for the packaging design. Insane? Probably. I bought the Chinese New Year release of Gelnfiddich's 21 year old single malt scotch that comes in a beautifully illustrated box by Chineses Artist Rlo…

Guest: Evelio Mattos
Packaging Design

Biggest Packaging Design Mistakes Everyone Makes | Ep 78

Feb. 3, 2022

Learn how to avoid the packaging design mistakes every brand makes. What are the biggest mistakes every start-up, unicorn, heritage brand makes? This quick chat breaks down 3 of the most impactful mistakes you can make to de…

Guest: Evelio Mattos
Packaging Design Business Of Packaging

Find Your Flow in Packaging Design with Gene Portnoy | Ep 77

Jan. 20, 2022

Learn how finding your flow in the package design process allows you to deliver the value to your client. Gene Portnoy is a prolific packaging designer with years of experience, much of which never requiring a portfolio. In …

Packaging Design Business Of Packaging

Toy and Game Board Packaging with Matt Nuccio | Ep 76

Jan. 15, 2022

Ever wonder what it takes to design packaging for Monopoly, Barbie, GI Joe, and the world of games and toys? Matt Nuccio shares his experiences in the toy industry and his approach to packaging. Games and toys die on the she…

Packaging Design

The Future of Packaging Design Education | Ep 75

Jan. 5, 2022

Whether you're just starting out using Adobe Dimensions or a seasoned packaging designer with Quark Express in your rearview, this episode dives into the future of packaging design education with Aaron Brashear. You're walki…

Sustainability Packaging Design

Packaging Design Myths and Misconceptions | Ep 74

Dec. 17, 2021

This is recorded from a keynote in Lithuania. There are so many myths out there in terms of what is recyclable, what's not recyclable, what kind of material you should use, what material you shouldn’t use, where you should u…

Guest: Evelio Mattos

Sustainable Packaging 2021 | Ep 73

Dec. 9, 2021

We are taking this opportunity to do something a little different today! This episode's focus is on sustainable packaging and we recap some of the amazing ideas and advice we have received since starting this podcast. We fea…

Go Green Save Green | Ep 72

Dec. 2, 2021

Long-form and ‘doom and gloom’ content on sustainability arguably lack efficacy because readers either lose focus or end up feeling completely disempowered. Today’s guest is Ariel Maldonado and she is switching things up by …

Sustainability Luxury Packaging Packaging Design

The New Frontier for Molded Fiber | Ep 71

Nov. 18, 2021

We have all experienced molded fiber, usually as a replacement for foam or plastic inserts (think egg boxes). However, this largely underrated material offers countless possibilities to those bold enough to use it, and it is…

Understanding Design Means Understanding Manufacturing | Ep 70

Nov. 11, 2021

When you focus on manufacturing, you learn about the materials and processes behind a product, and this knowledge only makes you a better designer at the end of the day. Brandi Parker, Head of Sustainability at Pearlfisher, …

Guest: Brandi Parker
Packaging Design Business Of Packaging

The Value of Knowing Your Value | Ep 69

Oct. 27, 2021

This is the story of how your host, Evelio Mattos, won a packaging design and product launch pitch against VaynerMedia and also lost $900,000 in the process. The lesson in today’s episode is about knowing your value and unde…

Guest: Evelio Mattos
Sustainability

Packaging’s Zero Waste Future with Guillermo Dufranc | Ep 68

Oct. 19, 2021

Today, we’re discussing the realities of waste management in Argentina and the lengths that people go to in order to be just a little bit more sustainable with Guillermo Dufranc, author, YouTuber, and consistent LinkedIn pos…

Sustainability Business Of Packaging

Bringing Back Reusable Glass Bottle with Caren McNamara | Ep 67

Oct. 11, 2021

Years ago, the return and reuse of glass bottles was common practice, but when convenience began to dominate the messaging around packaging, this went out the window. Now, 75% of glass bottles end up in landfills. Through he…

Sustainability

Plastic Shouldn't Last Forever - How to Make Plastic Biodegrade | Ep 66

Oct. 4, 2021

Polymers, additives, and everything it takes to make plastic packaging plus how to make it biodegrade under various environments. This episode focuses on BDP from Change Plastics for Good and how to purchase it for your sust…

Guest: Ryan Jesse
Packaging Design Business Of Packaging

How to Redesign Packaging for Hundreds of SKUs with FORGE | 65

Sept. 23, 2021

Todd Maute explains how CBX’s FORGE process helps redesign multi-SKU packaging for CPG and retail brands faster and sometimes cheaper. CBX is known for its brand experience development for pet, food, and even pet food brands…

Guest: Todd Maute
Sustainability

Packaging Design & Recycling: How France Will Save the World From Plastic Pollution | Ep 64

Sept. 17, 2021

In this episode Evelio (@eveliomattos) speaks to Vincent Colard of Citeo.com a company working hand in hand with packaging designers, manufacturers, and recycling systems to get France to 100% recycling rates by 2025. Learn …

Packaging's Antimicrobial Future with DesignSake | Ep 63

Sept. 8, 2021

Ever wondered what the future of packaging looks like? You’re not alone. In fact, it’s a question that has been on the minds of many designers and brand-owners alike. We all know how important sustainability is to our world …

Packaging Design

Black-owned Packaging Design Agency, Mind The Font | Ep 62

Sept. 2, 2021

Kirk Visola, Founder and Creative Director of Mind the Fun, Co-host of Clubhouse's Kirk and Kurtts (Andy Kurtts), and Monday's with Marilyn (Kirk's mom) joins PDU to have a discussion about race and design. Kirk shares the e…

Guest: Kirk Visola
Business Of Packaging

Engineering Packaging Logistics & Supply Chains | Ep 61

Aug. 25, 2021

Supply chains are breaking down, freight rates are blowing up, and today there are even brands that are paying off dock workers to move their products to the front of the line. Don't stoop low enough to break the law, just …

Plastic: Good or Evil? A Clubhouse Debate | Ep 60

Aug. 20, 2021

Is plastic packaging evil? Is it killing sea-life, reducing sperm counts of men globally, decimating bird populations, or is it a misunderstood miracle material? In the Package Design Unboxd Q&A Clubhouse room, Chris DeArmit…

Packaging Design Business Of Packaging

How to Launch a Packaging Design Agency and Get Clients | Ep 59

Aug. 18, 2021

Today's guest is Andy Kurtts, the founder of Buttermilk Creative, a food & beverage packaging agency based in North Carolina. After leaving his full-time position over 5 years ago he launched Buttermilk Creative. Andy set ou…

Guest: Andy Kurtts

About the Host

Package Design Unboxd