Oct. 19, 2022

How to Package a $50,000 Luxury Product with Here Design | Ep 111

How to Package a $50,000 Luxury Product with Here Design | Ep 111

A $50,000 product doesn't have to compete on shelf with other luxury goods, you know if you can afford it and you want it, you're going to get it. So what does luxury packaging actually deliver? A dream. 

Here Design explains how their team looked beyond the product to the promise of the brand and the one true luxury, time. Time was the brief and concept being made physical without gimmicks or gold plating. Here Design focused on the layers of stories told over time, the weather patterns that occurred while the whiskey sat in barrels for 50 years. capturing all of that data and allowing it to shape the narrative and packaging. 

What you get with Glennfiddich Time: Reimagined is the visual representation of time in packaging.

Learn who should be in the room when you develop high concepts, and how each person has a role in the big picture. Learn how copywriters can support design by taking disparate concepts and formulating them into a cohesive North Star story.

Show links:

Here Design

Glenfiddich Time : Reimagined

 

Show Sponsors:

Sustainable Packaging Manufacturers IDPdirect.com

Packaging Specification Management Specright.com

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*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face?

Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

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Listen to these episodes next:

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Founder of Center Design and Front and Center Podcast Host Alex Center

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario

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❤️ packaging and want to join me on the Packaging Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

* Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

 

Sponsor Links:

Sustainable Packaging Manufacturer - IDPDirect

Specifications Management - Specright
---

*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

---

Listen to these episodes next:

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Founder of Center Design and Front and Center Podcast Host Alex Center

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario

---------

❤️ packaging and want to join me on the Packaging Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

* Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.