Aug. 22, 2022

Designing the Adidas x Mr. Bailey Shoe Box - How To Be Consistently Innovative w/ Black Ink Projects | Ep 104

Black Ink Projects Co-founders Matt and Hayden answer how they are consistently innovative and pushing the bounds of packaging design.

After designing the latest shoebox for the Adidas x Mr. Bailey release. Their Mycelium box and amniotic sac-like shoe bag has been featured everywhere from Hypebeast to Trendhunter as a groundbreaking shoe box. 

So how do they manage to stay so far ahead of trends and pushing manufacturing beyond the norms? Haden and Matt give a masterclass in never settling for now and how to always look to the future.

Want more packaging design content? How to design packaging, what is luxury packaging, what is sustainable packaging? Get everything you want to know about packaging design from the podcast.


Learn more about Black Ink Projects

Check out their work on Instagram

Connect with Haden and Matt on Linkedin

Connect with Evelio on LinkedIn

Sponsor Links:

Sustainable Packaging Manufacturer - IDPDirect

Specifications Management - Specright

*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.


Listen to these episodes next:

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Founder of Center Design and Front and Center Podcast Host Alex Center

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario


❤️ packaging and want to join me on the Packaging Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

* Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.