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May 26, 2022
Have you ever hired a type designer to design type for your packaging? Sometimes it feels like that's something saved for the big brands or major agencies, but it's not. Type Designer Scott Biersack and Evelio discuss the finer points of type and Scott shares how even the big agencies buy font sets to use for packaging without hiring someone for custom typography. Learn how to pair type, talk about type, and even ways to challenge on shelf competitors with type. If you want to support the podcas...
