Episodes

Need packaging help? Click here to just ask! Fernando Arendar, founder of Nitid Studio, specializes in science-based packaging design. He uses studies and research to understand the psychological and sensory factors that influence consumer behavior. In his LinkedIn posts, he presents side-by-side images and asks viewers to choose based on how they feel. The choices often reveal the impact of design elements like patterns, fonts, and shapes on perception. For example, round shapes are associated ...

In this insightful episode, we delve into the journey from designer to creative director, offering invaluable advice and strategies for those eager to climb the creative ladder. Join us as industry veterans share their personal experiences, discussing the challenges and triumphs they faced along the way. Learn how to build a standout personal brand, navigate client relationships, and infuse your work with authenticity and humor. Whether you're a young designer just starting out or a seasoned pro...

Get help with your packaging: / eveliomattos Jesse Goldman is a proficient motion designer known for his innovative work in integrating motion graphics with traditional design principles. Jesse has contributed to numerous high-profile projects and is celebrated for his creative storytelling capabilities. He is active on Instagram, where he shares insights into his design process and engages with a vibrant community of fellow designers and enthusiasts.Follow Jesse Here: / contdinthecomments Lea...

About the Guest(s): Cameron Worth : Cameron Worth is a leading figure in the Internet of Things (IoT) industry and the founder of the first IoT agency, SharpEnd. With over a decade of experience, Cameron has been a pioneer in championing IoT innovations for global brands. His agency, SharpEnd, specializes in connecting brands to consumers through IoT-enabled packaging and products. Recently, SharpEnd received significant investment from Fedrigoni Bain Capital, ensuring the continued growth and i...

Get help with your packaging:https://www.linkedin.com/in/eveliomattos/ If you're going to learn how to design packaging, you need to know the laws that will govern your material decisions around the world.In this episode Paul Kearns and Evelio Mattos explain how EPR, extended producer responsibility laws will impact your brand's packaging decisions and what you need to do today to avoid upcoming fines. Connect with Paul Kearns on LinkedIn:https://www.linkedin.com/in/paulkearns82/And learn more a...

About the Guest(s):Tim Silman Tim Silman is the Program Director at Lonely Whale, a renowned organization dedicated to preventing ocean plastic pollution. Co-founded by actor Adrian Grenier in 2015, Lonely Whale leverages storytelling, modern marketing techniques, and collaborative partnerships to tackle ocean plastic pollution. Tim, based in Charlottesville, Virginia, leads innovative projects and campaigns focused on sustainable solutions, such as the Plastic Innovation Prize. Join Evelio Matt...

Get help creating your sustainable packaging: https://www.linkedin.com/in/eveliomat... About the Guest(s):Tim Silman is the Program Director at Lonely Whale, a renowned organization dedicated to preventing ocean plastic pollution. Co-founded by actor Adrian Grenier in 2015, Lonely Whale leverages storytelling, modern marketing techniques, and collaborative partnerships to tackle ocean plastic pollution. Tim, based in Charlottesville, Virginia, leads innovative projects and campaigns focused on ...

Get help with your packaging from Evelio:https://www.linkedin.com/in/eveliomattos/About the Guest(s):Simon Forster is the versatile founder and Creative Director at Robot Food, an award-winning branding and packaging design agency. With a keen interest in launching disruptive brands, Simon has successfully led numerous projects, both for clients and his own ventures. His deep understanding of retail strategy, consumer behavior, and creative branding makes him a notable expert in the field. ...

Amazon gets rid of their plastic air pillows and shifts to paper void fill packaging. Is paper actually better than plastic?How companies making paper out of seaweed may be damaging the ocean floor in the race to replace fossil fuel plastic. How New York defeat the latest plastic packaging bill and set the state back in its path to a sustainable future.Get the latest in packaging industry news, stripped from the headlines with the industry's PVU (Packaging Victim's Unit) dun-dun.Join Eve...

Need packaging, talk to Evelio:https://www.linkedin.com/in/eveliomattos/Wanna work with Robot-Food?https://www.robot-food.comSimon Forster is the founder of Robot Food, a design and branding agency known for its disruptive and innovative approach. With a background in art and a history rooted in punk and skate culture, Simon has cultivated a reputation for questioning the status quo and pushing creative boundaries. His journey began with running a surfskate brand funded by Joey Ramone, ma...

Discuss your packaging with Evelio Mattos Tom Jackson is the co-founder of Honest Ocean, a company focused on managing the supply chains of recycled plastics from source to manufacturing. Based in Indonesia, Tom works closely with local communities and recycling centers to collect and process ocean-bound plastics, aiming to transform waste into valuable materials for various industries. In this enlightening episode, Evelio Mattos sits down with Tom Jackson, co-founder of Honest Ocean, to discuss...

Get help with your next packaging design project from Evelio directly. DM him on LInkedIn here:https://www.linkedin.com/in/eveliomattos/Support our sponsors:Order packaging manufactured factory-direct from IDPdirect.comManage your packaging specifications globally with Specright.comLearn more about dissolvable papers from Smartsolve.comAbout the Guest(s):Alex Abbott: Alex Abbott is the Director of Sales and Business Development at Smartsolve.com , a company renowned for its innovativ...

Julian Brown, the founder of Nature Jab, is an innovator and environmental enthusiast who has developed a unique microwave pyrolysis reactor that converts plastic waste into different types of fuels such as gasoline, diesel, and jet fuel. A welder by training, Brown began his journey with a simple Google search during his high school years and has since advanced to building complex machinery designed to tackle the plastic waste problem. His work has garnered significant attention on social media...

About the Guest(s): In this episode of "Packaging Today," we welcomed esteemed guests Emilio Montos, Adam Peel, and Corey Connors. These professionals bring a wealth of knowledge from the packaging industry. Emilio Montos is an established figure in the landscape of packaging, with a background rich in innovation and sustainability. Adam Peel, known for his strategic insights, contributes to the conversation with his expertise in marketing and branding within the sector. Corey Connors rounds out...

In this lively episode of "Packaging Today," hosts Evelio Mattos, Adam Peek, and Cory Connors engage in a frank and humorous discussion about the realities and misconceptions in the packaging industry. From personal anecdotes to tough industry critiques, the episode traverses various aspects of packaging, including recyclability, materials, and the swift pace of social media marketing. The conversation kicks off with a debate on whether any packaging material can be considered 100% recyclable, w...

Learn more at https://www.sonderegger.chGet your free How to Design Sustainable Packaging Guide here:https://idpdirect.comManage your brand's packaging specifications here:https://specright.com Learn more about dissolvable papers and label stock here: http://smartsolve.com Connect with our host: Evelio Mattos: https://www.linkedin.com/in/eveliomattos/ This conversation is an exploration of the craftsmanship behind extraordinary packaging designs and structures that are changing the face of...

Discover professional packaging design insights from seasoned designer Uwe Melichar, specializing in sustainable packaging solutions. With decades of experience, Uwe navigates the intersection of graphic and product design, advocating for eco-friendly practices globallySupport our Sponsors:Learn how to design sustainable packaging for Free:https://idpdirect.com/design_guides/Understand how specifications management can improve your packaging:https://specright.comGet the packaging that d...

Adrian Viesca is an expert and influential figure in the beverage industry, with a focus on traditional Mexican mixers. As an enthusiastic representative of Miche Mix, Adrian brings a wealth of knowledge and experience from Monterrey, Mexico. With a commitment to preserving and sharing the authentic taste of Mexico, he has been instrumental in introducing the Michelada mixer to the U.S. market. His company is revered for being the trailblazer in bottling Michelada in Mexico, expanding its reach ...

Learn how to design luxury packaging and what luxury packaging can mean from Vincent Villeger is a seasoned luxury packaging designer (Burberry, Givenchy, By Far, Milton Brown, and more) with a rich background in the industry. Learn more about Vincent Villeger Known for his refined and innovative approach to design, Villeger has made a significant mark in the world of luxury branding, particularly during his tenure at Burberry, where he led the design of fragrance packaging and more. His experti...

How much does my packaging cost is a question we hear everyday, here's why it takes so long to get pricing for your packaging and how we can get faster quotes. Join Evelio Mattos, Adam Peek, and Cory Connors to get the inside scoop on the latest packaging industry conversations and learn how to step into the future of packaging. What is the packaging industry missing today and what would a packaging company we launch today look like? Let's dig into how the packaging industry can evolve today...

This is how professional designers using Ai to generate ideas and not get overwhelmed with the Ai hype cycle and FOMO. Evelio Mattos is esteemed in the design industry, particularly for his innovative outlook on packaging design. Evelio has achieved recognition for his approach to integrating storytelling into branding and product development, rejecting a race towards speed in favor of quality and connection. Known for his critical view on the recent wave of AI tools in design, Evelio serves as ...

Vannett Li, Principle at Comet Chaser strategic Branding agency co-hosts this episode of Packaging Unboxd providing insights into the beauty and hair care industry. Connect with Vannett Episode Summary: In this thought-provoking episode, Evelio converses with Vannett Li about the intricacies of branding within the beauty industry, specifically focusing on Beyonce’s newly launched hair care brand, Cecred. Grabbing the attention of beauty enthusiasts and marketing strategists alike, this dialogue ...

Start adding smart lighting to your packaging with INURU Download the free sustainability guide HERE! Get your packaging specifications in order with Specright About the Guest(s):Marcin Ratajczak is an entrepreneur with a vision to transform the packaging industry through innovative technology. With a career that began in building cleaning services and later transitioned into technical solutions for the industry, Marcin's entrepreneurial journey has been diverse. He is the founder of Inuru, a c...

This episode unveils the transformative power of AI in packaging design through the eyes of Adey Efrem, a trailblazer who has dared to venture where few designers have. Starting with her initial foray into the world of design to her current role as a spearhead at Impossible Foods, Adey's story is a testament to the evolution of design ethos in the age of artificial intelligence.