Episodes

August 31, 2022

3 Strategies for Sustainable Start Up Packaging | EP 105

Jonathan Assaraf, Packaging Designer and Co-founder of DIPalready.com shares how his brand is redefining what sustainable packaging means. Jonathan explains what materials they chose, what packaging they buy stock and what pa...

August 22, 2022

Designing the Adidas x Mr. Bailey Shoe Box - How To Be Consistently Innovative w/ Black Ink Projects | Ep 104

Black Ink Projects Co-founders Matt and Hayden answer how they are consistently innovative and pushing the bounds of packaging design. After designing the latest shoebox for the Adidas x Mr. Bailey release. Their Mycelium box...

Sustainability Packaging Design

August 17, 2022

Where Are the Female Executive Creative Directors? | Ep 103

Learn what an Executive Creative Director does at a design agency, what they're responsible for, and how lifelong learning is critical to the position. We talk with Chloe Templeman of BigFish London and previously DesignBridg...

Business Of Packaging

August 10, 2022

The Power of Strategic Packaging Design with Chloe Templeman | Ep 102

Chloe Templeman, Executive Creative Director at BigFish London explains what strategy is, how it shapes the brief, and how it defines success in packaging design. In this episode you are going to get 3 big things: 1) What hap...

August 04, 2022

The Secret to Better Packaging Design, Shhh... | Ep 101

Watching people interact with your packaging on shelf or secret shopping is the fastest way to prioritize design. Experiencing the Consumer Journey Before Designing Anything is critical to your packaging design process. Yes i...

July 29, 2022

Top Packaging Design Trends for 2023 | Ep 100

What are the packaging design trends for 2023? Beyond sustainability we're looking at what is trending from across the planet. You'll be sure to spot these trends coming before the end of the year. So if you're a graphic desi...

July 20, 2022

How To Go From Graphic Design to Packaging Designer | Ep. 99

In this episode I explain my transition from graphic designer to packaging designer and the steps I went through to launch my career in a new-to-me industry. In this episode you'll get a few key insights: 1) How to stand out ...

July 15, 2022

Packaging Files - RGB vs CMYK | Ep 98

In response to some overwhelming feedback on social media let's discuss RGB vs CMYK in the print world and is it time to learn a new trick? In this episode recorded while driving to a press check (sorry of the background nois...

July 12, 2022

How To Choose Sustainable Packaging Materials | Ep 97

Ever wonder how packaging professionals select materials, how they help brands become more sustainable, or how geography can impact the materials you choose? In this episode Evelio shares the first step before you select mate...

June 22, 2022

How Packaging Sounds Is As Important As It Looks | Ep 96

When you design packaging you think about looks, feel, product protection, and maybe you think about competing on shelf. But have you ever thought about how your packaging sounds? The way your packaging sounds can turn off co...

June 20, 2022

Packaging Design, Engineering, and Freelance with Matt Hanzly | Ep 95

Matt Hanzly 3D artist, packaging designer, and engineer shares what he's learned working with consumer electronics packaging in visual, structural, and CAD development. He shares his process of sketching, the tools he uses to...

Packaging Design

May 26, 2022

Designing Type for Packaging | Ep 94

Have you ever hired a type designer to design type for your packaging? Sometimes it feels like that's something saved for the big brands or major agencies, but it's not. Type Designer Scott Biersack and Evelio discuss the fin...

Packaging Design

May 13, 2022

Waste 360 Waste Expo Sustainable Packaging from Vegas | Ep 93

What happens when you get 4 packaging nerds on stage at the largest Waste industry event in Vegas? Find out what we covered, what we learned, and how your packaging decisions are just the tip of the iceberg when we discuss ev...

May 05, 2022

Designing Sustainable Packaging Part 4 of 4 | Ep 92

Whoo! We hit nearly 100 episodes on the podcast, thank you so much for listening. Today we are talking to Michael Napoli of Terracycle and wrapping up our 4 part series on designing sustainable packaging. ** Want to appear on...

Sustainability Packaging Design

April 28, 2022

Designing Sustainable Packaging Part 3 of 4: Reusable Packaging | Ep 91

Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind. Here's w...

April 21, 2022

Designing Sustainable Packaging Pt 2 of 4: Carbon Neutrality | Ep 90

Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind. Now if y...

April 12, 2022

How to Design Sustainable Packaging with Terracycle Pt 1 of 4 | Ep 89

Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind. Now if y...

Sustainability Packaging Design

April 04, 2022

Packaging Design En Español con Hernan Braberman el Branderman | Ep 88

En el episodio de hoy hablamos con Hernan Braberman Director de Diseño de Tridimage de Argentina. Trabajan con marcas de todo el mundo y tratan con productos de todos los sectores. En este episodio, aprenderá sobre empaques i...

Packaging Design Business Of Packaging

March 23, 2022

Designing Emotion Into Your Packaging - Jennie Potts B&B Studio | Ep 87

Jennie Potts Design Director of B&B Studio shares how their work infuses emotion into packaging and why your brand needs a personality. In today’s episode we discuss some of the work she’s done with B&B studio, one of my favo...

Packaging Design

March 16, 2022

ButterflyCannon Innovation & Sustainability - Jenny Cairns | Ep 86 Part 2

How do you build a career steeped in innovation and sustainability, where do you get the experience to begin, and what does it mean to manage that process? This episode we speak to Jenny (Cairns) Greenwood, Innovations and Su...

March 14, 2022

Simplifying Sustainable Packaging with ButterflyCannon Jenny Cairns | EP 85 Part 1

Today’s episode is a 2 parter, we’re speaking with Jenny Cairns, ButterflyCannon’s Innovation & Sustainability Manager. We spoke for so long about a few different things that it actually made more sense to break it up then to...

Sustainability

March 09, 2022

How to Design FMCG Packaging with Neha Tulsian of NH1 Design | Ep 84

Evelio ( @eveliomattos ) and Neha Tulsian ( @NehaTulsian ) discuss designing packaging for FMCG in India at NH1 Design , and how balancing culture and society can impact packaging design decisions. Here are three massive thin...

Packaging Design

March 04, 2022

How To Design Start-up Packaging in 10 Days with Jamie Ellul | Ep 83

Evelio Mattos ( @eveliomattos ) sits down with Jamie Ellul ( @jamie ellul ) to discuss how Supple Studio created the iconic Frahm Jacket packaging that won several awards at Pentawards ( @pentawards ) last year. How he built ...

Packaging Design

February 25, 2022

Codifying the Package Design Process with Asa Cook | Ep 82

How do you design packaging that is infused with sensuality, time, and a place, while delivering it in an aesthetically relevant pack? Asa Cook Creative Director of Intertype Studio explains how his 2 year old studio won the ...