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Chloe Templeman, Executive Creative Director at BigFish London explains what strategy is, how it shapes the brief, and how it defines success in packaging design.
In this episode you are going to get 3 big things:
1) What happens during a strategy workshop that shapes the brief
2) What information you need to gather before it hits design
3) How to get your logic straight before you bring the magic
Plus, get the 5 questions you need to ask in every strategic workshop, the why's, the how's, and the who's.
Links:
* Bigfish
Interested in watching vs just listening? Subscribe to PDU on Youtube
Other episodes you might enjoy:
Vincent Villeger, What is Luxury Packaging
Mat Bogust Founder of Think Packaging NZ
Tom Szaky Founder of Loop, What is Sustainable Packaging
Pierre Paslier, Designing Packaging from Seaweed
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*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.
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Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.
To design packaging you must understand sustainability, materials, engineering, communication, and design. These episodes will get you started on your path to designing your own award-winning and band building packaging design.
This episode unveils the transformative power of AI in packaging design through the eyes of Adey Efrem, a trailblazer who has dared to venture where few designers have. Starting with her initial foray into the world of design to her …
Learn what it takes to design, buy, and launch packaging for a start-up. we discuss numbers, concepts, and next steps.
Packaging design powerhouse Enlisted Design has designed packaging for brands like All Birds, Fridababy, Linksys, and so many other brands. Beau Oyler CEO of Enlisted shares their approach to designing product and packaging u...
NOTPLA is a seaweed based material used for packaging liquids and now is being turned into heatsealable films that are completely biodegradable and edible. The zero plastics movement is growing and NOTPla is helping the packa...
Interested in sustainable packaging? Learn how to source materials, designers, and manufacturers with Guacamole Airplane's Packaging Supplier's Guide.
With over 35 years of experience in design and print, we only scratch the surface of Lisa’s experience. But lucky for all of us, Lisa has also launched a print production class online to teach you how to design to …
How do you design packaging while working from home? After watching the most recent Underdogs video about Apple's project Pandora I thought it was a good time to share how working from home has changed the package design proc...
Everyone talks about sustainable packaging, but what exactly is it? Well, that depends, and our guest Tom Szaky agrees as sustainability depends on many factors. In this episode we discuss what is sustainability, the business...
How do you build a packaging design agency when you're not in a big city known for design? Ask Mat Bogust of Think Packaging and he'll tell you to just start posting and the world will notice! Today, New Zealand …
Vincent Villeger, former Director of Packaging at Burberry discusses what makes luxury packaging powerful, and how to follow your creative instincts to make the right decisions. We answer if primary packaging such as fragran...
