Aug. 10, 2022

How creative strategy works for packaging | Ep 102


Chloe Templeman, Executive Creative Director at BigFish London explains what strategy is, how it shapes the brief, and how it defines success in packaging design. 

In this episode you are going to get 3 big things:

1) What happens during a strategy workshop that shapes the brief

2) What information you need to gather before it hits design

3) How to get your logic straight before you bring the magic

Plus, get the 5 questions you need to ask in every strategic workshop, the why's, the how's, and the who's. 

Links:

* Bigfish

* Chloe Templeman

* Pentawards

* Evelio Mattos

Interested in watching vs just listening? Subscribe to PDU on Youtube

Other episodes you might enjoy:

Vincent Villeger, What is Luxury Packaging

Mat Bogust Founder of Think Packaging NZ

Tom Szaky Founder of Loop, What is Sustainable Packaging

Pierre Paslier, Designing Packaging from Seaweed

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*Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

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Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

Sponsor Links:

Sustainable Packaging Manufacturer - IDPDirect

Specifications Management - Specright
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*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

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Listen to these episodes next:

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Founder of Center Design and Front and Center Podcast Host Alex Center

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario

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* Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.