Nov. 24, 2022

Become a Kick-Ass Creative Director | Ep 116

Become a Kick-Ass Creative Director | Ep 116

Today we’re talking to Creative Director Jaime Cabrera, his book What’s the Big Idea - An Indispensable Guide to Becoming a Kick-ass Creative Director - Available now on Amazon. You can check out the link in the show notes.

So what does it take to be a creative director, how do you get there, and how to manage up to your creative director as a junior designer.

Jaime’s book is meant to be for anyone aspiring to be a Creative Director or maybe in your first year as one.

The truth is that if you don’t have a mentor or someone you can talk to about this position, you get a huge dose of imposter syndrome, that why this book is so important so that you know everyone goes through the same phase, and really how to navigate your way to the top and grow once you’re there.

Ok before we get to it, do me a favor and subscribe to the channel. Leave us a review or comment wherever you’re listening or watching the show and let us know anything you’re like to learn about packaging design.

This episode it brought to you by the only factory direct packaging manufacturer that specializes in sustainable retail packaging made in their own factories which saves you from paying distributor markups. If you need to buy packaging, check out

It’s also brought to you by, your packaging specification management platform, Why would you want this? It streamlines project management, standardizes design processes, and manages

documentation among a million things. If your buying packaging check out

And the Packaging Unboxd podcast is brought to you by, the online packaging design platform that allows you to create production-ready dielines and 3D renders of thousands of packaging constructions. If you need to design packaging check it out,

If you want to catch me live, I’ll be speaking at Paris Packaging Premiere Paris January 25 and 26

And Packaging Premiere Milan, May 16 - 18


Show Links:

Buy Jaime's Book: What's the Big Idea?

Listen to Jaime's podcast with:

Pieter Claeys

Ed Miller

Self Help Guide for Copy Writers from Dan Nelkin


Sponsor Links:

Sustainable Packaging Manufacturer - IDPDirect

Specifications Management - Specright

Get Templates, Dielines, and Mock-ups - Pacdora


*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.


Listen to these episodes next:

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Founder of Center Design and Front and Center Podcast Host Alex Center

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario


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