Episodes

December 01, 2022

PACDORA the Figma of Packaging Design | Ep 117

You don't have time to learn CAD or some other 3D program, right? Well now you can just log in and create dielines and renders from anywhere with PACDORA.com In this episode I speak to Yu Wang about Pacdora and how they solve...

November 24, 2022

Become a Kick-Ass Creative Director | Ep 116

Today we’re talking to Creative Director Jaime Cabrera, his book What’s the Big Idea - An Indispensable Guide to Becoming a Kick-ass Creative Director - Available now on Amazon. You can check out the link in the show notes. S...

November 17, 2022

How Design Agencies Get Clients w/ Dennis Whalen | Ep 115

If you've ever said I'm a designer, not a salesperson, you're probably not wrong, but you're for sure not right. Graphic designers, packaging designers, really any type of designer is a sales person. What you're creating has ...

November 09, 2022

Do All Products Deserve a Crafted Unboxing? | Ep 114

Colienne Regout of The Unboxing Your Packaging Podcast interviewed Evelio Mattos about his podcast, design purpose, and what sustainable packaging needs to work. This is an abbreviated episode, if you'd like to listen to the ...

November 02, 2022

Unboxing Sunday's Finest Gold Fashioned Ready to Drink Cocktail | Ep 113

Packaging Unboxd and The People of Packaging team up to unbox the $150 bottle of Gold Fashioned from Sunday's finest along with Co-founder Robert Haynes and Damiane Nickles. Color, materials, production processes, as well as ...

October 26, 2022

Why Are Design Agencies Choosing B Corp Certification | Ep 112

What is B Corp Certification? Should design agencies get B Corp certification? And what are the benefits, or why should you get B Corp certified? Here Design, shares all of these answers and helps us understand why you should...

October 19, 2022

How to Package a $50,000 Luxury Product with Here Design | Ep 111

A $50,000 product doesn't have to compete on shelf with other luxury goods, you know if you can afford it and you want it, you're going to get it. So what does luxury packaging actually deliver? A dream. Here Design explains ...

October 13, 2022

Advanced Sustainable Packaging Design - Lancome La Vie Est Belle Packaging | Ep 110

This mind blowing mono-material packaging design makes you question what you thought you knew about molded fiber and product packaging manufacturing. The team at Colourform (yes, with a U), are questioning why everything is overpackaged and how to reduce materials and packaging components to deliver fresh take on branding and what it means to package something. Their award winning brand building molded fiber designs challenge everything from how to package a bottle and cosmetics, to fragrance and fashion. Listen to learn the first 5 things you need to ask before you start down the path of molded fibre (yes, with an "re" not an "er") Links to stuff in the show: ColourForm James Cropper La Vie Est Belle by Lancome packaging Ruinart packaging --- Connect with Evelio on LinkedIn for his packaging classes Love learning about packaging? Subscribe to our Youtube channel

Sustainability

October 06, 2022

Dirty Dough Reveals How Packaging Got Them Sued & Doubled Their Business

Evelio talks to Dirty Dough founder Bennett Maxwell about how their cookie box got them sued by Crumbl cookies and they turned it into content that more than doubled their franchises from 90 to over 200 in 2 months. Plus lear...

Packaging Design

September 28, 2022

The Benefits of a Packaging Redesign, Why Olive Natural Skincare Redesigned Their Packaging | Ep. 108

Olive Natural Skincare launched a complete packaging redesign, but why? What's the reason for redesigning packaging that's worked for over 10 years? Hear how Mike Green and his team made the decision to redesign their brand's...

September 21, 2022

Why Sustainability Is A Scam and What To Avoid | Ep 107

We produce trillions of packaging units every year Every brand is talking about sustainability And we Spend months designing this packaging But are we being scammed by sustainability? Carbon Offsetting, Hemp Paper, Aluminum, ...

September 07, 2022

Everything You Need to Know About Candy Packaging EAT ROTTEN | Ep 106

Introducing mew products to the market today require attractive packaging that is sustainable. EAT ROTTEN, the new healthy alternative to those sugar-filled gummy worms from the 90's is doing just that. Launching with compost...

August 31, 2022

3 Strategies for Sustainable Start Up Packaging

Johnathan Assaraf, Packaging Designer and Co-founder of DIPalready.com shares how his brand is redefining what sustainable packaging means. Johnathan explains what materials they chose, what packaging they buy stock and what ...

August 22, 2022

Designing the Adidas x Mr. Bailey Shoe Box - How To Be Consistently Innovative w/ Black Ink Projects | Ep 104

Black Ink Projects Co-founders Matt and Hayden answer how they are consistently innovative and pushing the bounds of packaging design. After designing the latest shoebox for the Adidas x Mr. Bailey release. Their Mycelium box...

Sustainability Packaging Design

August 17, 2022

Why We Need More Female Executive Creative Directors | Ep 103

Learn what an Executive Creative Director does at a design agency, what they're responsible for, and how lifelong learning is critical to the position. We talk with Chloe Templeman of BigFish London and previously DesignBridg...

Business Of Packaging

August 10, 2022

How creative strategy works for packaging | Ep 102

Chloe Templeman, Executive Creative Director at BigFish London explains what strategy is, how it shapes the brief, and how it defines success in packaging design. In this episode you are going to get 3 big things: 1) What hap...

August 04, 2022

Why Creeper Shopping Makes You a Better Packaging Designer | Ep 101

Experiencing the Consumer Journey Before Designing Anything is critical to your packaging design process. Yes it's fun to design and solve problems, but going through the journey yourself then watching others go through it wi...

July 29, 2022

Top Packaging Design Trends for 2023 | Ep 100

What are the packaging design trends for 2023? Beyond sustainability we're looking at what is trending from across the planet. You'll be sure to spot these trends coming before the end of the year. So if you're a graphic desi...

July 20, 2022

How To Go From Graphics to Packaging Designer | Ep. 99

In this episode I explain my transition from graphic designer to packaging designer and the steps I went through to launch my career in a new-to-me industry. In this episode you'll get a few key insights: 1) How to stand out ...

July 15, 2022

Packaging Files - RGB vs CMYK | Ep 98

In response to some overwhelming feedback on social media let's discuss RGB vs CMYK in the print world and is it time to learn a new trick? In this episode recorded while driving to a press check (sorry of the background nois...

July 12, 2022

How to Choose Materials For Sustainable Packaging Design | Ep 97

Ever wonder how packaging professionals select materials, how they help brands become more sustainable, or how geography can impact the materials you choose? In this episode Evelio shares the first step before you select mate...

June 22, 2022

How Packaging Sounds & What You're Not Considering | Ep 96

When you design packaging you think about looks, feel, product protection, and maybe you think about competing on shelf. But have you ever thought about how your packaging sounds? The way your packaging sounds can turn off co...

June 20, 2022

Packaging Design, Engineering, and Freelance with Matt Hanzly | Ep 95

Matt Hanzly 3D artist, packaging designer, and engineer shares what he's learned working with consumer electronics packaging in visual, structural, and CAD development. He shares his process of sketching, the tools he uses to...

Packaging Design

May 26, 2022

Type Design Can Make or Break Your Packaging | Ep 94

Have you ever hired a type designer to design type for your packaging? Sometimes it feels like that's something saved for the big brands or major agencies, but it's not. Type Designer Scott Biersack and Evelio discuss the fin...

Packaging Design