Sept. 7, 2022

Everything You Need to Know About Candy Packaging EAT ROTTEN | Ep 106

Everything You Need to Know About Candy Packaging EAT ROTTEN | Ep 106

Introducing mew products to the market today require attractive packaging that is sustainable. EAT ROTTEN, the new healthy alternative to those sugar-filled gummy worms from the 90's is doing just that. Launching with compostable sachets and a healthier sugar alternative this grotesquely beautiful pack flies in the face of the current minimalist design trend in candy.

Here's what you'll get in this episode:

Hard lessons learned: How packaging can delay your product launch.

We didn't consider print production: How files need to be set up from the start

Managing color: How some substrates react to color and the different processes to overcome BAD color.

In this episode with EAT ROTTEN we share all of the hard earned lessons of launching a product when you don't know packaging. Most start-ups out there are launching a product not packaging, so packaging is thought of last. Michael Fisher shares the difficult reality of launching candy packaging warts and all. 


Support ROTTEN gummy worms here

Learn more about Michael Fisher on LinkedIn

Step into their disgusting lab here

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Sponsor Links:

Sustainable Packaging Manufacturer - IDPDirect

Specifications Management - Specright

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Listen to these episodes next:

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Founder of Center Design and Front and Center Podcast Host Alex Center

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario


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