Introducing mew products to the market today require attractive packaging that is sustainable. EAT ROTTEN, the new healthy alternative to those sugar-filled gummy worms from the 90's is doing just that. Launching with compostable sachets and a healthier sugar alternative this grotesquely beautiful pack flies in the face of the current minimalist design trend in candy.
Here's what you'll get in this episode:
Hard lessons learned: How packaging can delay your product launch.
We didn't consider print production: How files need to be set up from the start
Managing color: How some substrates react to color and the different processes to overcome BAD color.
In this episode with EAT ROTTEN we share all of the hard earned lessons of launching a product when you don't know packaging. Most start-ups out there are launching a product not packaging, so packaging is thought of last. Michael Fisher shares the difficult reality of launching candy packaging warts and all.
Support ROTTEN gummy worms here
Learn more about Michael Fisher on LinkedIn
Step into their disgusting lab here
Connect with Evelio on LinkedIn
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