Business Of Packaging Episodes

Learn what an Executive Creative Director does at a design agency, what they're responsible for, and how lifelong learning is critical to the position. We talk with Chloe Templeman of BigFish London and previously DesignBridge about what it's like to be a female executive. From being a mentor to a mentee and helping to make female execs visible Chloe shares her experiences as a female creative executive. Connect with Chloe Templeman Learn more about Big Fish Learn about Pentawards --- *Are you a...

En el episodio de hoy hablamos con Hernan Braberman Director de Diseño de Tridimage de Argentina. Trabajan con marcas de todo el mundo y tratan con productos de todos los sectores. En este episodio, aprenderá sobre empaques inteligentes, marca global y sostenibilidad. Pero, sobre todo, aprenderá qué se necesita para ganar en el concurso Pentawards. Diseño que sorprende y deleita y nos hace sentir un poco de envidia por no haberlo inventado nosotros. Antes de comenzar, hazme un favor y suscríbete...

Learn how finding your flow in the package design process allows you to deliver the value to your client. Gene Portnoy is a prolific packaging designer with years of experience, much of which never requiring a portfolio. In this episode we discuss how he built an award winning portfolio in less than 2 years by pushing himself beyond his comfort zone. 3 things you’ll get from this episode: 1) How sharing the work you design for fun can create unexpected new opportunities. Pick up new clients, and...

Ever wonder what it takes to design packaging for Monopoly, Barbie, GI Joe, and the world of games and toys? Matt Nuccio shares his experiences in the toy industry and his approach to packaging. Games and toys die on the shelf every year due to bad packaging, learn how this team have stood the test of time to be industry leaders in packaging and game development. Here's three nuggets you're going to walk away with: 1) The importance of design for manufacture 2) Size and the sustainable package 3...

This is the story of how your host, Evelio Mattos, won a packaging design and product launch pitch against VaynerMedia and also lost $900,000 in the process. The lesson in today’s episode is about knowing your value and understanding what you bring to the table when it comes to pricing, packaging design, and opportunities. As with any proposal, Evelio believes that presenting with confidence and clarity is key. It’s about delivering your pitch, focusing on its value to the consumer, their brand,...

Years ago, the return and reuse of glass bottles was common practice, but when convenience began to dominate the messaging around packaging, this went out the window. Now, 75% of glass bottles end up in landfills. Through her company, Conscious Containers, Caren McNamara is on a mission to change this. Caren Conscious Containers is a benefit corporation selling refillable glass bottles and establishing infrastructure to collect, sanitize and resell them throughout the country. They have also com...

Todd Maute explains how CBX’s FORGE process helps redesign multi-SKU packaging for CPG and retail brands faster and sometimes cheaper. CBX is known for its brand experience development for pet, food, and even pet food brands! Learn how design agencies collect data, project-manage, and make production a design challenge to ensure every redesign aspect is measured and considered. Packaging design for one box is complex. Redesigning packaging for hundreds of SKUs all at once, well, that’s an undert...

Supply chains are breaking down, freight rates are blowing up, and today there are even brands that are paying off dock workers to move their products to the front of the line.Don't stoop low enough to break the law, just listen to this episode where Thaxton Lipscomb explains how to engineer your logistics to move your goods faster and cheaper. He lays out everything from materials to incoterms and how to save money by shifting responsibilities to sellers making them want to move the goods faster in order to get paid upon delivery.Here's what you get in this episode:1) What the hell is ECT? If you’re ordering packaging and it’s shipping in corrugated boxes, you need to know what ECT is. You’ll also get a few standards that you can use when quoting packaging. Yes, the quality of the cartons impact your overall costs.2) This was new to me, they’re called INCOterms. Thaxton will explain how to leverage incoterms to create a sense of urgency in delivery but also how you can shift …

Today's guest is Andy Kurtts, the founder of Buttermilk Creative, a food & beverage packaging agency based in North Carolina. After leaving his full-time position over 5 years ago he launched Buttermilk Creative. Andy set out to build a solid business foundation before designing his first package. Andy shares how he set up his LLC, website, and where he goes to find clients. Get practical advice on growing your business, finding clients, and even when to make the jump from full-time to founder. ...

Learn what it takes to design, buy, and launch packaging for a start-up. we discuss numbers, concepts, and next steps.

Have you ever wondered how packaging designs and brands navigate timelines And manage all of the moving parts of the complex packaging industry? Have you ever tried to manage your own packaging project from design to manufacturing? Well then you know why project managers are the superstars of the packaging industry. Today we speak with the Project Executioner herself, Megan Gamble a packaging project manager based in Atlanta with clients around the globe. We discuss all of the unseen pitfalls yo...

How does packaging impact transportation, warehousing, inventory, finance, IT, Automation, even systems management? Learn how fill-rate, box size, and distribution can make or break your business. We talk to Joe Fernandez, Senior Packaging Engineer @ Vera Bradley about how his team focuses on the business of packaging before making critical decisions. Check out IDPdirect.com for factory direct packaging manufacturing. Connect with Joe Fernandez on LinkedIn Learn more about Vera Bradley Connect w...

Struggling to generate leads, not sure where to go, LinkedIn not doing you any favors? Maybe it's time you gave Tiktok a chance. Today we talk to Cory Connors or CoryGated, as he's known on TikTok. We discuss what the platform actually is, how to set up an account, what type of content performs well, and how to build an audience. By focusing on delivering useful information and educational TikTok posts, Cory has been able to generate a consistent stream of leads for his team at Landsberg Orora. ...

We've all heard E. Adam Peek host his packaging podcast The People of Packaging, so intros episode we turn the tables and ask him a few questions. Gain a new perspective on the future of packaging, insight into labels and the world of Fortis Solutions, and how Adam is writing the first children's book about packaging. Adam has based his career and life on making one good decision at a time. Thanks to Diecut Templates for sponsoring today's episode: DiecutTemplates.com/UNBOXD Listen to The People...

What is How to Recycle labeling? We talk to Kelly Cramer, the Lead @ How2Recycle.com, a team that helps packaging designers, brands, and consumers learn how to recycle packaging and share the responsibility of recycling packaging today. This goes counter to what we as consumers have experienced historically, where consumers have had 100% of the responsibility to understand how to separate and recycle packaging. Today, How2Recycle.com communicates how to separate packaging components for increase...

Dr. Andrew Hurley offers the answer to "Will your packaging design changes deliver a measurable ROI?" His platform Package Insight offers an eye into consumer thoughts, emotions, and how they actually interact with your packaging in a real world environment before you go to market. Do design trends really drive consumer purchasing patterns or are packaging designers allowing their own preferences and biases dictate the results? Thanks to International Direct Packaging for their sponsorship: IDPd...

What do professional designers do when they want to learn something new? They can’t always run off to the fanciest packaging design schools. They look for what fits into their busy lives. Online design education, from YouTube to skill share we search for anything to fill those gaps. But what do you do when it’s something as technical as packaging science? You seek out PackagingSchool.com, an online packaging science educational platform that is licensed through Clemson University. Today’s guest ...

With over 35 years of experience in design and print, we only scratch the surface of Lisa’s experience. But lucky for all of us, Lisa has also launched a print production class online to teach you how to design to print and how to successfully translate package design for printing. We discuss the production process, questions every designer should ask, and how to short cut experience by learning production as part of your design education. Lisa's Print Production class at https://mastermind.com ...

We speak with Logan Steinfeld, Staples' Manager of Product Design who oversees product development and packaging design to understand not only what packaging guidelines are for, but what they entail. Logan's team recently launched a 300+ page set of packaging guidelines for Coastwide, a facilities solutions company under the Staples umbrella of brands. Learn what's included in these 300 pages, why they are so important and why a brand would invest this much time and effort into such an in-dept...

Understanding how Prop 67 impacts your business's packaging design and manufacturing.What it means, and what you need to do including these four things:The name of the manufacturer:1) The manufacturer, not the reseller, the broker, or the agency that designed it, but the name of the actual manufacturer. This is not an opportunity for your broker to market their brand it’s to provide legal documentation as to where the bag was made.Check your bags, and make sure it’s not promoting a reseller ...

How do you design packaging while working from home? After watching the most recent Underdogs video about Apple's project Pandora I thought it was a good time to share how working from home has changed the package design process. Watch the underdogs video here if you haven't already seen it: https://youtu.be/6_pru8U2RmM We discuss project management, packaging prototypes, and 3D renders for packaging presentations. I share what's worked for me to become more efficient in working from home from s...

1) The first one that will help you save money is buying packaging directly from manufacturers. What I mean is today most brands are buying through a reseller, sourcing agent, some type of middleman. You’re paying 15 - 25% for the customer service. These resellers also have to source the packaging and find the cheapest factories that allow them to maintain their margins, meaning your packaging isn’t always being produced in the same factory. The risk here is that even your reseller isn’t in cont...

Part 2 of 10 Lessons for Packaging with Foil. April Lytle or Kurz Transfer Products and I provide key insights into how to use foil when designing packaging. Be sure to rate, review, and subscribe to the Podcast. If you’ve ever designed packaging with textures and foils, you know there’s a learning curve to doing it right. I want to bring you the opportunity to gain these insights as quickly as possible. I’m joined by April Lytel with Kurz Transfer Products, Kurz has been making foils since the ...

Ever wonder where to get started on sustainable design? Well, this episode of Package Design Unboxd gives you a lot to think about as we dive into sustainable design with Katie Kubrak of Nirvana CPH. Everything from streamlining design for efficiency, understanding material lifecycles, to mono-material design. Buckle in those ear pods and get ready to take notes. These Ten Commandments of Sustainable Design are a great way to get started learning how to develop sustainable packaging designs that...