Nov. 23, 2020

What is How 2 Recycle Labeling & Packaging Design | Ep. 33

What is How 2 Recycle Labeling & Packaging Design | Ep. 33

What is How to Recycle labeling?


We talk to Kelly Cramer, the Lead @, a team that helps packaging designers, brands, and consumers learn how to recycle packaging and share the responsibility of recycling packaging today.

This goes counter to what we as consumers have experienced historically, where consumers have had 100% of the responsibility to understand how to separate and recycle packaging.

Today, communicates how to separate packaging components for increased recyclability and guides brands and packaging designers towards best practices and sustainability certification. 

Thanks to Intl. Direct Packaging for sponsoring today's episode:

In this episode we dive into the costs of becoming a member, what types of brands should join, and how much recycling rates have increased since the inception of How2Recycle. We discuss a variety of materials, the benefits of each, and how packaging design and sustainability have to work together to insure our future.

Thanks to Intl. Direct Packaging for sponsoring today's episode:

Please connect with Kelly Cramer on LinkedIn
Learn more about How2Recycle
Learn more about the Sustainable Packaging Coalition
Learn more about Green Blue

Connect with Evelio Mattos on LinkedIn

Sponsor Links:

Sustainable Packaging Manufacturer - IDPDirect

Specifications Management - Specright

*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.


Listen to these episodes next:

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Founder of Center Design and Front and Center Podcast Host Alex Center

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario


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