Sept. 23, 2021

How to Redesign Packaging for Hundreds of SKUs with FORGE | 65

How to Redesign Packaging for Hundreds of SKUs with FORGE | 65

Todd Maute explains how CBX’s FORGE process helps redesign multi-SKU packaging for CPG and retail brands faster and sometimes cheaper. CBX is known for its brand experience development for pet, food, and even pet food brands! 

Learn how design agencies collect data, project-manage, and make production a design challenge to ensure every redesign aspect is measured and considered. Packaging design for one box is complex. Redesigning packaging for hundreds of SKUs all at once, well, that’s an undertaking for the professionals.

This episode gives you the BTS insight to see how the pros do it.

Here’s what you’re going to get from this episode:

1) How adaptive design can just be the future of packaging production.

2) How scaling a brand requires understanding the elasticity of design to live across a comprehensive set of standpoints.

Just think of Smuckers, you know ’em for the jelly aisle, but they’re in frozen, pet, and breakfast.

3) Applying design across hundreds of SKUs, now that you’ve determined where your products will live, we need to know how to take on this design challenge and translate visuals across hundreds or thousands of SKUs.

Hear how CBX applied their FORGE process to Duane Reade to execute a redesign in less than 6 months tip to tail.


Connect with Todd Maute on LinkedIn 

Learn more about CBX here

Connect with Evelio Mattos

Download your free sustainable packaging guide here

Sponsor Links:

Sustainable Packaging Manufacturer - IDPDirect

Specifications Management - Specright

*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.


Listen to these episodes next:

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Founder of Center Design and Front and Center Podcast Host Alex Center

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario


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