Nov. 18, 2021

The New Frontier for Molded Fiber | Ep 71

The New Frontier for Molded Fiber | Ep 71

We have all experienced molded fiber, usually as a replacement for foam or plastic inserts (think egg boxes). However, this largely underrated material offers countless possibilities to those bold enough to use it, and it is environmentally friendly to top it all off! Colourform is at the forefront of design and innovation with molded fiber and today we get to speak to two key members of its team, Richard Dancy and Chris Schofield! Richard and Chris take us through the process behind the complex designs they have made using this material while giving listeners an insight into what is truly possible with Colourform. We learn about the value proposition of Colourform’s molded fiber from a branding perspective and hear examples of how their product has helped to elevate the story behind the many clients they have worked with. Our conversation also covers the sustainability aspect of Colourform. We talk about how they are helping their clients push the boundaries of easy-to-use recycled packaging as well as find their place in the circular economy. So, tune in today to give your molded fiber preconceptions an extreme makeover!


Key Points From This Episode:

  • Introducing Chris and Richard and their roles within Colourform.
  • The Colourform offering: a thermo-formed molded fiber product (an alternative to plastic).
  • What sets Colourform apart from other packaging and even molded-fiber competitors.
  • A Maison Ruinart champagne bottle wrap made by Colourform and the process behind it.
  • The process of realizing ideas and how Colourform shows clients what is possible.
  • How Colourform helps to elevate brands by telling their story using molded fiber.
  • What molded-fiber is and the molding process the Colourform products go through.
  • The cost of making the tools and molds and the typical order size Colourform gets.
  • How Colourform is evolving to take on ever more complex and beautiful projects.
  • The different legs of James Cropper and how Colourform interacts with them.
  • Water costs involved in creating the product and Colourform’s environmental standards.
  • The possibilities for forms, strengths, and printing: how Colourform demonstrates these.
  • How the Colourform team joins separate pieces of molded fiber and combines colors.
  • The way Colourform can include materials from the packaged product into the packaging.


Links Mentioned in Today’s Episode:

Richard Dancy on LinkedIn

Richard Dancy on Twitter

Chris Schofield on LinkedIn


James Cropper

Package Design Unboxd

Evelio Mattos on LinkedIn

Evelio Mattos on Twitter

Package Design Unboxd Q&A on Clubhouse

Intl. Direct Packaging


Sponsor Links:

Sustainable Packaging Manufacturer - IDPDirect

Specifications Management - Specright

*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.


Listen to these episodes next:

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Founder of Center Design and Front and Center Podcast Host Alex Center

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario


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