Episodes

Have you ever tried to write a Package Design Proposal and didn't know where to start? We discuss the discovery phase of your packaging proposal in this episode, everything that is required and everything you need to consider before sharing with a potential packaging design client. Evelio shares how to consider timelines, budgets, quantities, and create a visual language for your client to communicate with you regarding their design desires. Packaging design requires many considerations and th...

I just bought an NFT solely for the packaging design. Insane? Probably. I bought the Chinese New Year release of Gelnfiddich's 21 year old single malt scotch that comes in a beautifully illustrated box by Chineses Artist Rlon Wang. The idea of limited edition packaging isn't new and neither are presages, but this is entirely different, yet so much the same. I own 1 of the presale 200 limited edition bottles and boxes. The difference is that I don't get the bottle unless I burn the NFT, and eac...

Learn how to avoid the packaging design mistakes every brand makes. What are the biggest mistakes every start-up, unicorn, heritage brand makes? This quick chat breaks down 3 of the most impactful mistakes you can make to devalue your consumer experience and your brand's equity. We'll tackle everything from Timing, size, and unboxing what the issues are, how they happen and how to avoid making the same mistakes every brand is bound to make. This is part one in a series of packaging mistakes an...

Learn how finding your flow in the package design process allows you to deliver the value to your client. Gene Portnoy is a prolific packaging designer with years of experience, much of which never requiring a portfolio. In this episode we discuss how he built an award winning portfolio in less than 2 years by pushing himself beyond his comfort zone. 3 things you’ll get from this episode: 1) How sharing the work you design for fun can create unexpected new opportunities. Pick up new clients, ...

Ever wonder what it takes to design packaging for Monopoly, Barbie, GI Joe, and the world of games and toys? Matt Nuccio shares his experiences in the toy industry and his approach to packaging. Games and toys die on the shelf every year due to bad packaging, learn how this team have stood the test of time to be industry leaders in packaging and game development. Here's three nuggets you're going to walk away with: 1) The importance of design for manufacture 2) Size and the sustainable packag...

Whether you're just starting out using Adobe Dimensions or a seasoned packaging designer with Quark Express in your rearview, this episode dives into the future of packaging design education with Aaron Brashear. You're walking away with a ton of stuff including: How to further your career before it even starts. How packaging design programs at FIT NY & Parsons differ New curriculum to prepare students for the future of packaging Innovations, ideation process in education, and embracing failu...

There are so many myths out there in terms of what is recyclable, what's not recyclable, what kind of material you should use, what material you shouldn’t use, where you should use them, and how to use them. Today, we’re sharing with you a presentation that Evelio gave at the Lithuanian Baltic NAPA Design Conference that focuses on the myths around the sustainability and recycling of packaging. Tuning in you’ll discover a list of things that you can do when you're designing sustainable packaging...

We are taking this opportunity to do something a little different today! This episode's focus is on sustainable packaging and we recap some of the amazing ideas and advice we have received since starting this podcast. We feature snippets and segments from our conversations with Katie Kubrak, Tom Szaky, and Beau Peck, all episodes that are worth going back to listen to in their entirety if you have not already! Our three featured guests are all experts in the world of sustainable practices and pa...

Long-form and ‘doom and gloom’ content on sustainability arguably lack efficacy because readers either lose focus or end up feeling completely disempowered. Today’s guest is Ariel Maldonado and she is switching things up by using the format of memes on her Instagram page, @gogreensavegreen. You might be wondering why we are talking about memes today but, to practice sustainable packaging, you need to be well-informed. This is where Ariel fits in, so make sure to follow her! We chat with our gues...

We have all experienced molded fiber, usually as a replacement for foam or plastic inserts (think egg boxes). However, this largely underrated material offers countless possibilities to those bold enough to use it, and it is environmentally friendly to top it all off! Colourform is at the forefront of design and innovation with molded fiber and today we get to speak to two key members of its team, Richard Dancy and Chris Schofield! Richard and Chris take us through the process behind the complex...