Videos

Yes. Watch the full episode with Base Design #Copywriting #GraphicDesign #DesignThinking #shorts

This week on Packaging Today, it’s a vanilla face-off. In our Pack of the Week segment, we’re putting two pure vanilla extract brands head-to-head: Cook’s and Rodelle. One leans vintage apothecary with heritage typography and gold accents, while the other goes modern organic with crisp white space and botanical illustration.…

Discover how BASE Design revolutionized the app store, JFK, and startup From Roy, their unique approach to brand strategy, visual identity, and digital integration, offering a one-stop solution for their clients. #packaging #design #designinspiration #short

The importance of detail in building a strong brand is about crafting every aspect of your brand from the ground up. Watch the ful episode with Base Design #designinspiration #packaging #branding #shorts

we dive into a story that sounds like science fiction but is very real: scientists are using genetically modified E. coli bacteria to convert plastic waste into paracetamol (acetaminophen). Yep your headache might one day be cured by yesterday’s packaging. We’ll break down: What it could mean for the future…

Learn by Copying? Yes! Watch the full episode for more. #packaging #designeducation #design

Copying design can build foundational skills. Think of it like learning guitar, you start with simple songs. We break down elements, edit them, and create your own unique designs with newfound confidence. #LearnDesign #DesignTutorial #packaging #shorts

Evelio, Adam, and Cory take on your biggest packaging challenges. You send the questions, and we give you the solutions, unless we can’t, in which case... you win a free shirt. We’ll also break down the week’s most important (and weirdest) packaging news, from surprising innovations to eyebrow-raising policy moves.…

Packaging Design Masterclass with Evelio Mattos, subscribe to watch #packaging #design #shorts

In this episode of Packaging Today, Cory Connors, Adam Peek, and Evelio Mattos unpack the popular (and slightly concerning) trend of people who refuse to throw away packaging, yes, even years later. Inspired by a recent VegOut article claiming that hoarders of boxes possess “unique traits,” we ask the real…

Deep dive into creating effective and eco-friendly packaging. #PackagingDesign #PackagingTrends

In today’s episode of Packaging Today, Evelio, Adam, and Cory break down why social media is no longer optional if you're serious about building a career in packaging. Whether you're a designer, a sales rep, or a sustainability expert here's what you need to do: We spotlight Cory Connors, whose…

You can learn anything you want these days, what are you learning on youtube? #packaging #packagingdesign #shorts

Why you have to learn production as a designer. Watch the full class on Youtube. #packaging #designeducation #printproduction #shorts

Where do you source packaging materials? Especially for brands big and small. #PackagingDesign #Sustainability #2025Trends #shorts

Dude, are you using Ai yet? #packaging #design #Ai

Caudalie Skincare, a logo's hidden meaning, speaks volumes about their dedication. Watch the full episode with Base Design #Caudalie #branding #packaging #design

sit down with the founders of Casalú, the bold rum spritz brand making waves across the U.S. beverage scene. We go beyond the can—into the design, branding, and cultural storytelling behind one of the most exciting ready-to-drink (RTD) brands in the market today. Casalú is more than just a drink—it’s…

The Design Career Advice you need today. Unique Process for Freelancers #packaging #DesignTips #CreativeProcess

Big Beautiful Bill, Analyze It Yourself: Don't Trust Anyone! We stress the importance of independent research. Download the bill, analyze it with tools like ChatGPT, and verify the information independently. This ensures a deeper understanding, avoiding reliance on others' interpretations. #packaging #trump #bigbeautifulbill

What's offline processes mean in production? #production #packaging #design #printing

Explore the rise of soluble packaging! We dive into how it's revolutionizing the beauty industry, reducing waste, and appealing to eco-conscious consumers. From shampoos to hand washes, discover the convenience and benefits of this dissolving innovation. The market is estimated to grow to six billion in 2031. #SolublePackaging #EcoFriendly #SustainablePackaging…

In this episode of Packaging Today, we unpack the implications of Trump’s “One Big Beautiful Bill” and how it could reshape the U.S. packaging industry—and ripple out globally. From tariffs and deregulation to reshoring and policy shifts, we break down what’s real, what’s hype, and what every packaging buyer, designer,…

Discover how to create eye-catching print and packaging without breaking the bank. Learn about impactful finishes that elevate your brand. #PackagingDesign