Should we do more sketch challenges like this? We take on a hinged box sketch challenge! Watch our rapid sketching of a rigid hinged box with a magnetic closure. We explore the process, including line weight and vac form insert, and discuss the meditative aspects of sketching and how it…
Luxury Brands: Logo Size Reveals Wealth & Quality In this episode we delve into how luxury brands signal value. From the loud logos on affordable items to the quiet confidence of a Birkin bag, we unpack the relationship between branding, quality, and price points. Learn about the subtleties of luxury.…
Breaking Down Polaroid Packaging in my First Unboxd Video #PackagingDesign #UserExperience #UXDesign #PackagingTips #MarketingTips #DesignInspiration #CustomerExperience #ProductDesign #CreativePackaging #BrandStrategy #shorts
It’s Friday, which means it’s time for Pack of the Week on the Packaging Today Show. Today we crack open the wildly illustrative, brand-extending, and licensing-heavy coffee packaging from Bones Coffee Company. From Star Wars to SpongeBob to mint-chocolate aliens, these packs are more than just loud—they're a masterclass in…
Join packaging industry experts Evelio Mattos, Cory Connors, and Adam Peek each week on the “Packaging Today Show” LIVE! Unpack the world of packaging design, manufacturing, and sustainability. From analyzing the latest packaging trends and packaging regulations to sharing insider tips on how to design packaging that stands out on…
In today’s episode of Packaging Today Show, we hit the aisle and the inbox. First, we’re breaking down real packaging pulled from the shelf—what nailed it, what failed it, and what we’d change to make it stand out. Then it’s time for everyone’s favorite packaging game show: Can We Solve…
You won’t believe how much plastic you eat every single day—no, really. In this episode of Packaging Today, we break down two groundbreaking studies exposing the micro- and nanoplastics that contaminate your food through normal packaging use. From chopping boards to bottle caps, deli wraps to canned fish—plastic is shedding…
In today’s episode of Packaging Today, we’re mixing a bit of news, innovation, and viewer-submitted design to give you a full spectrum of what’s hot—and what’s maybe not—in packaging. Breaking News — State-Level EPR Laws Are Here We dig into the Food Safety Magazine article detailing the rollout of Extended…
It’s Friday, and that means it’s time for Pack of the Week—where we break down the smartest, sharpest, and most surprising packaging on shelves right now. Today, we’re diving into the women-owned brand One Trick Pony and their brilliantly inverted peanut butter jars. This isn’t just cute packaging — it’s…
incredible Black-owned packaging companies shaping the future of our industry. From materials innovation to luxury brand packaging, these founders and creatives aren’t just breaking barriers — they’re building new standards. We highlight the businesses you need to know, the design leaders you should be following, and the real challenges Black…
Today on The Packaging Today Show, we’re covering the stories, trends, and insights shaping the packaging world right now. From material innovations and legislation shake-ups to branding wins and design fails, we’re unpacking it all. We’ll cover: The latest industry headlines you actually need to know Design trends worth stealing…
Do consumers actually care about sustainable packaging? Or are we all just playing along while everyone shops by price? Today on The Packaging Today Show, we’re diving into real 2025 consumer data from McKinsey to unpack the uncomfortable truth about sustainability, design, and buying behavior. Here are the 3 surprising…
Get into the gritty (and pulpy) world of molded fiber packaging — the material that’s everywhere from Apple boxes to takeout trays. It looks sustainable, it feels premium, but is it actually better for the planet and your bottom line? We break it all down: The Types of molded fiber:…
It’s Friday the 13th, and today on The Packaging Today Show… we’re unsealing the vault of horror. Not blood. Not gore. Worse: bad packaging design. We’re breaking down the most terrifyingly real packaging fails — the ones that slipped past legal, marketing, AND the design team to haunt shelves and…
This is the episode that explains why this show exists and why you belong here. Packaging is everywhere, yet somehow, the people behind it stay invisible. Designers don’t talk to suppliers. Students don’t know who to ask. Sustainability leaders are shouting into a void. We’re fixing that. The Packaging Today…
What Should Be in Your Packaging Design Portfolio (If You Actually Want the Job) Learn exactly what it takes to get hired as a packaging designer. Whether you're fresh out of design school or switching careers, this episode breaks down the must-haves for your portfolio, what kind of jobs exist…
What if your sandwich wrapper could disappear like a fruit peel? In this episode of Packaging Today, we dive into the packaging revolution led by Notpla—the seaweed-powered startup shaking up stadiums, supermarkets, and sandwich shops. You’ll learn how two students turned a kitchen experiment into a multi-million-euro Earthshot Prize winner…
Today we unwrap the tropical, tactile, and seriously strategic design behind Bubbies Mochi’s Fruit Paradise Collection — and break down why this freezer-aisle darling scooped up our Pack of the Week. What you’ll learn in this unboxing: 🥭 Flavor-forward storytelling: How Bubbies uses color, fruit photography, and mochi cross-sections to…
In this episode, we delve into Texas Senate Bill 25—a groundbreaking piece of legislation that could redefine food labeling across the United States. If enacted, this law would mandate warning labels on popular processed foods like Doritos, Twinkies, and Gatorade, stating they are "not recommended for human consumption" due to…
The latest packaging news! The packaging world moves fast—new regulations, sustainability shifts, and innovations are reshaping the industry daily. In this episode of Packaging Today, we break down the biggest headlines, from plastic bans and material breakthroughs to the latest moves by major brands. Get the insights you need to…
In this episode of Packaging Today Show, we unwrap two mind-blowing innovations reshaping the future of packaging—from AI-powered color accuracy to cheese that literally packages itself. No, this isn't sci-fi—it's the packaging industry in 2025. 🧀 Self-Packing Cheese? Nestlé Says Yes. We dive into Nestlé Central America's revolutionary cheese wrapper…
Need packaging? Let's talk https://www.linkedin.com/in/eveliomattos/ Think recycled materials are always the most sustainable packaging option? Think again. In this episode of Packaging Unboxd, we sit down with Metsä Board to explore why virgin fiber packaging may actually outperform recycled packaging when it comes to climate change impact, lightweighting, and renewable…
Welcome to the very first episode of Viewer Pack Review! In this premiere, Adam, Cory, and Evelio dig into a spicy little number—a Hot Honey brand clearly sweet on a certain public domain bear. 🐻🍯🔥 We’re talking about a packaging design that mixes chili heat with childhood nostalgia, complete with…
In this episode of Packaging Today, we get hands-on with luxury packaging deploying tactility as a super power, this fragrance box uses an all-over raised UV texture to mimic the look and feel of beaded fabric. It's not just visually striking—it’s irresistibly touchable. We’ll break down: - The printing and…
