Today we unwrap the tropical, tactile, and seriously strategic design behind Bubbies Mochi’s Fruit Paradise Collection — and break down why this freezer-aisle darling scooped up our Pack of the Week. What you’ll learn in this unboxing: 🥭 Flavor-forward storytelling: How Bubbies uses color, fruit photography, and mochi cross-sections to…
In this episode, we delve into Texas Senate Bill 25—a groundbreaking piece of legislation that could redefine food labeling across the United States. If enacted, this law would mandate warning labels on popular processed foods like Doritos, Twinkies, and Gatorade, stating they are "not recommended for human consumption" due to…
The latest packaging news! The packaging world moves fast—new regulations, sustainability shifts, and innovations are reshaping the industry daily. In this episode of Packaging Today, we break down the biggest headlines, from plastic bans and material breakthroughs to the latest moves by major brands. Get the insights you need to…
In this episode of Packaging Today Show, we unwrap two mind-blowing innovations reshaping the future of packaging—from AI-powered color accuracy to cheese that literally packages itself. No, this isn't sci-fi—it's the packaging industry in 2025. 🧀 Self-Packing Cheese? Nestlé Says Yes. We dive into Nestlé Central America's revolutionary cheese wrapper…
Need packaging? Let's talk https://www.linkedin.com/in/eveliomattos/ Think recycled materials are always the most sustainable packaging option? Think again. In this episode of Packaging Unboxd, we sit down with Metsä Board to explore why virgin fiber packaging may actually outperform recycled packaging when it comes to climate change impact, lightweighting, and renewable…
Welcome to the very first episode of Viewer Pack Review! In this premiere, Adam, Cory, and Evelio dig into a spicy little number—a Hot Honey brand clearly sweet on a certain public domain bear. 🐻🍯🔥 We’re talking about a packaging design that mixes chili heat with childhood nostalgia, complete with…
In this episode of Packaging Today, we get hands-on with luxury packaging deploying tactility as a super power, this fragrance box uses an all-over raised UV texture to mimic the look and feel of beaded fabric. It's not just visually striking—it’s irresistibly touchable. We’ll break down: - The printing and…
Learn the Packaging Design Process for Small Businesses | Three Tree Tarot Packaging Breakdown In this episode of Packaging Today, we break down the real-world packaging of Three Tree Tarot, a UK-based small business shipping eco-friendly tarot decks around the world. 🎴🌍 From sustainable packaging materials to tertiary packaging choices,…
Get the latest Packaging Industry News, Regulations, Design Trends, and more. Join packaging industry experts Evelio Mattos, Cory Connors, and Adam Peek each week on the “Packaging Today Show” LIVE! Unpack the world of packaging design, manufacturing, and sustainability. From analyzing the latest packaging trends and packaging regulations to sharing…
2 big announcements on the Packaging Today Show, 1) Washington state joins the West Coast EPR states and what that means for you. Plus a secret announcement you're not going to want to miss that will be revealed on the show Tuesday morning! Join Evelio Mattos, Adam Peek, and Cory…
Join packaging industry experts Evelio Mattos, Cory Connors, and Adam Peek each day on the “Packaging Today Show” LIVE! Unpack the world of packaging design, manufacturing, and sustainability. From analyzing the latest packaging trends and packaging regulations to sharing insider tips on how to design packaging that stands out on…
Join packaging industry experts Evelio Mattos, Cory Connors, and Adam Peek each week on the “Packaging Today Show” LIVE! Unpack the world of packaging design, manufacturing, and sustainability. From analyzing the latest packaging trends and packaging regulations to sharing insider tips on how to design packaging that stands out on…
Let’s clear up one of the most misunderstood concepts in packaging purchasing: margin vs. mark-up. They're not interchangeable, and if you’re not fluent in the difference, you’re probably leaving money or sustainability on the table. In this episode, we break down: The real difference between margin and mark-up (yes, math…
Is this can saving the ocean… or just muddying the truth? In this episode of Packaging Today Show, we crack open the controversy around a beverage claiming to “remove 2x plastic bottles from our oceans.” Is it bold environmental action—or greenwashing dressed in aluminum? We bring the receipts from both…
Get the latest Packaging Industry News, Regulations, Design Trends, and more. Join packaging industry experts Evelio Mattos, Cory Connors, and Adam Peek each week on the “Packaging Today Show” LIVE! Unpack the world of packaging design, manufacturing, and sustainability. From analyzing the latest packaging trends and packaging regulations to sharing…
Get the latest Packaging Industry News, Regulations, Design Trends, and more. Join packaging industry experts Evelio Mattos, Cory Connors, and Adam Peek each week on the “Packaging Today Show” LIVE! Unpack the world of packaging design, manufacturing, and sustainability. From analyzing the latest packaging trends and packaging regulations to sharing…
We’re back with part two of our Milan coverage—this time, zooming in on the boldest, smartest, and most unexpected packaging innovations discovered at Packaging Première. Evelio Mattos walks us through cutting-edge materials, fresh structural ideas, and tactile finishes that are setting the tone for luxury packaging in 2025 and beyond.…
This special 10-minute episode of Packaging Today comes to you straight from the heart of luxury packaging innovation — Milan’s Packaging Première. Evelio Mattos reports live from the show floor, bringing fresh insights and real-time reactions from one of the most prestigious packaging events in Europe. Meanwhile, Adam Peek and…
In a "very special" 10-minute episode of Packaging Today comes to you straight from the heart of luxury packaging innovation — Milan’s Packaging Première. Evelio Mattos reports live from the show floor, bringing fresh insights and real-time reactions from one of the most prestigious packaging events in Europe. Meanwhile, Adam…
Monday on The Packaging Today Show Live, Evelio Mattos, Adam Peek, and Cory Connors dive into the stories shaking up the packaging industry: Mars Goes Deep : with coral reef restoration through its Sheba brand, Mars is literally building underwater ecosystems while trialing fully recyclable paper packaging on land. Is…
Ever wondered what smart coffee looks like on-shelf? Today we crack open IQ Joe’s brand-new Variety Pack with the founder himself and explore how a boot-strapped start-up brewed a masterclass in coffee packaging and packaging design. What you’ll learn in this unboxing Form follows flavor: why the slim stick format…
Let's design your packaging - https://www.linkedin.com/in/eveliomattos/ Download the tools to design your own packaging - https://idpdirect.com/design-guides/ Can packaging made of 90% air actually outperform traditional plastic foams—and still be recyclable and compostable? Sustainable Development Packaging from Woamy should be on your list of trending packaging design materials for 2025. In…
