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Videos

July 1, 2025

Can Robots, NFCs & Pyrolysis Save Packaging?

Can Robots, NFCs & Pyrolysis Save Packaging?

In today’s Packaging Today Show, we’re going full sci-fi—but it’s all very real. 🔥 First up: Julian Brown and NatureJab We discuss NatureJab and Pyrolysis to talk about turning plastic waste into fuel through pyrolysis. Is this the solution to our plastic crisis—or just a new way to greenwash oil…

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July 1, 2025

What's Regenerative Design?

What's Regenerative Design?

Explore regenerative design, transforming packaging into an environmental asset. Discover materials and processes that enrich soil and support reforestation. This video shows how businesses can lead a new era of packaging and make a difference. #RegenerativeDesign #SustainablePackaging #Packaging

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June 30, 2025

How to design with story

How to design with story

Delve into the story behind an exquisite panettone creation, far exceeding expectations. Discover why this a personal gift of culinary excellence. #packaging #branding #design

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June 30, 2025

Packaging Unboxed: Inside Top Designer's Secrets

Packaging Unboxed: Inside Top Designer's Secrets

Mastering packaging is mastering the brand. We explore how elite designers create brand-defining moments. From high-end packaging for fashion, tech, and luxury brands, we give you career insights to help win clients and grow your skills. #PackagingDesign #BrandStrategy #GraphicDesign #LuxuryPackaging #FashionPackaging #DesignSecrets #CreativeProcess #MarketingTips #BrandBuilding #DesignInspiration

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June 30, 2025

Big Plastic Exits: IKEA’s Bold Move & Maine’s Messy EPR Reboot

Big Plastic Exits: IKEA’s Bold Move & Maine’s Messy EPR Reboot

Today on the Packaging Today Show, we’re diving into two massive shifts in the world of packaging—one corporate, one legislative—and what they signal for your next packaging move. 🧰 Segment 1: IKEA’s Tiny Bag, Big Impact You’ve probably never thought twice about the little plastic baggie of bolts and screws…

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June 30, 2025

Packaging Trends 2025: Gen Z Design & Brand Success

Packaging Trends 2025: Gen Z Design & Brand Success

We delve into the evolving Gen Z aesthetic in packaging design, moving past cliches. We'll explore how brands like Liquid Death, Rhode, and Skims are succeeding by understanding their audiences. Discover agencies leading the charge like Day Job and Gander, and their impact on consumers. #PackagingDesign #GenZTrends #BrandStrategy #DesignTrends2025 #Marketing…

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June 29, 2025

Ever Seen this?

Ever Seen this?

Dave Never Fails: multimillion-dollar machines often rely on cardboard and tape! We explore the unexpected ingenuity behind production processes. Why does Dave always have to do this? #FactorySecrets #Manufacturing #Production #packaging #shorts

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June 29, 2025

I Challenged A Packaging Designer to A Sketch Off

I Challenged A Packaging Designer to A Sketch Off

Should we do more sketch challenges like this? We take on a hinged box sketch challenge! Watch our rapid sketching of a rigid hinged box with a magnetic closure. We explore the process, including line weight and vac form insert, and discuss the meditative aspects of sketching and how it…

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June 28, 2025

Luxury Brands: Logo Size Reveals Wealth & Quality

Luxury Brands: Logo Size Reveals Wealth & Quality

Luxury Brands: Logo Size Reveals Wealth & Quality In this episode we delve into how luxury brands signal value. From the loud logos on affordable items to the quiet confidence of a Birkin bag, we unpack the relationship between branding, quality, and price points. Learn about the subtleties of luxury.…

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June 28, 2025

Packaging Design Tips You Need

Packaging Design Tips You Need

Breaking Down Polaroid Packaging in my First Unboxd Video #PackagingDesign #UserExperience #UXDesign #PackagingTips #MarketingTips #DesignInspiration #CustomerExperience #ProductDesign #CreativePackaging #BrandStrategy #shorts

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June 27, 2025

Pack of the Week : Bones Coffee Company

Pack of the Week : Bones Coffee Company

It’s Friday, which means it’s time for Pack of the Week on the Packaging Today Show. Today we crack open the wildly illustrative, brand-extending, and licensing-heavy coffee packaging from Bones Coffee Company. From Star Wars to SpongeBob to mint-chocolate aliens, these packs are more than just loud—they're a masterclass in…

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June 26, 2025

Startup packaging review - unboxing your packaging

Startup packaging review - unboxing your packaging

Join packaging industry experts Evelio Mattos, Cory Connors, and Adam Peek each week on the “Packaging Today Show” LIVE! Unpack the world of packaging design, manufacturing, and sustainability. From analyzing the latest packaging trends and packaging regulations to sharing insider tips on how to design packaging that stands out on…

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June 25, 2025

Packaging Today Show / Can We Solve It?

Packaging Today Show / Can We Solve It?

In today’s episode of Packaging Today Show, we hit the aisle and the inbox. First, we’re breaking down real packaging pulled from the shelf—what nailed it, what failed it, and what we’d change to make it stand out. Then it’s time for everyone’s favorite packaging game show: Can We Solve…

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June 24, 2025

Is Plastic Packaging Really Poisoning Us?

Is Plastic Packaging Really Poisoning Us?

You won’t believe how much plastic you eat every single day—no, really. In this episode of Packaging Today, we break down two groundbreaking studies exposing the micro- and nanoplastics that contaminate your food through normal packaging use. From chopping boards to bottle caps, deli wraps to canned fish—plastic is shedding…

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June 23, 2025

Storytelling Creates a Powerful Connection to Customers

Storytelling Creates a Powerful Connection to Customers

In today’s episode of Packaging Today, we’re mixing a bit of news, innovation, and viewer-submitted design to give you a full spectrum of what’s hot—and what’s maybe not—in packaging. Breaking News — State-Level EPR Laws Are Here We dig into the Food Safety Magazine article detailing the rollout of Extended…

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June 20, 2025

Peanut Butter Packaging Reinvented? One Trick Pony

Peanut Butter Packaging Reinvented? One Trick Pony

It’s Friday, and that means it’s time for Pack of the Week—where we break down the smartest, sharpest, and most surprising packaging on shelves right now. Today, we’re diving into the women-owned brand One Trick Pony and their brilliantly inverted peanut butter jars. This isn’t just cute packaging — it’s…

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June 19, 2025

Packaging Today, Juneteenth Edition

Packaging Today, Juneteenth Edition

incredible Black-owned packaging companies shaping the future of our industry. From materials innovation to luxury brand packaging, these founders and creatives aren’t just breaking barriers — they’re building new standards. We highlight the businesses you need to know, the design leaders you should be following, and the real challenges Black…

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June 18, 2025

What’s Happening in Packaging Today?

What’s Happening in Packaging Today?

Today on The Packaging Today Show, we’re covering the stories, trends, and insights shaping the packaging world right now. From material innovations and legislation shake-ups to branding wins and design fails, we’re unpacking it all. We’ll cover: The latest industry headlines you actually need to know Design trends worth stealing…

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June 17, 2025

The Lie About Sustainable Packaging

The Lie About Sustainable Packaging

Do consumers actually care about sustainable packaging? Or are we all just playing along while everyone shops by price? Today on The Packaging Today Show, we’re diving into real 2025 consumer data from McKinsey to unpack the uncomfortable truth about sustainability, design, and buying behavior. Here are the 3 surprising…

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June 16, 2025

Molded Fiber Packaging: Hype or the Future?

Molded Fiber Packaging: Hype or the Future?

Get into the gritty (and pulpy) world of molded fiber packaging — the material that’s everywhere from Apple boxes to takeout trays. It looks sustainable, it feels premium, but is it actually better for the planet and your bottom line? We break it all down: The Types of molded fiber:…

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June 13, 2025

Friday 13th Design Fails So Bad They’re Scary

Friday 13th Design Fails So Bad They’re Scary

It’s Friday the 13th, and today on The Packaging Today Show… we’re unsealing the vault of horror. Not blood. Not gore. Worse: bad packaging design. We’re breaking down the most terrifyingly real packaging fails — the ones that slipped past legal, marketing, AND the design team to haunt shelves and…

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June 11, 2025

Helps Us Build The Packaging Industry's Global Community

Helps Us Build The Packaging Industry's Global Community

This is the episode that explains why this show exists and why you belong here. Packaging is everywhere, yet somehow, the people behind it stay invisible. Designers don’t talk to suppliers. Students don’t know who to ask. Sustainability leaders are shouting into a void. We’re fixing that. The Packaging Today…

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June 9, 2025

How to Get Hired in Packaging

How to Get Hired in Packaging

What Should Be in Your Packaging Design Portfolio (If You Actually Want the Job) Learn exactly what it takes to get hired as a packaging designer. Whether you're fresh out of design school or switching careers, this episode breaks down the must-haves for your portfolio, what kind of jobs exist…

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June 9, 2025

Seaweed Is Coming for Plastic

Seaweed Is Coming for Plastic

What if your sandwich wrapper could disappear like a fruit peel? In this episode of Packaging Today, we dive into the packaging revolution led by Notpla—the seaweed-powered startup shaking up stadiums, supermarkets, and sandwich shops. You’ll learn how two students turned a kitchen experiment into a multi-million-euro Earthshot Prize winner…

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