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Videos

Aug. 8, 2024

Science-Based Secrets of Design & Consumer Behaviors

Need packaging help? Just ask: https://www.linkedin.com/in/eveliomattos/ Fernando Arendar, founder of Knitted Studio, specializes in science-based packaging design. He uses studies and research to understand the psychological and sensory factors that influence consumer behavior. In his LinkedIn posts, he presents side-by-side images and asks viewers to choose based on how they…

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Aug. 5, 2024

Embracing Authenticity on Social Media

Discover how one Gen Xer found her place on Instagram, breaking away from the typical positivity of platforms like BuzzFeed. Explore the power of personal branding and the journey towards embracing authenticity in a world of millennials and LA vibes. #AuthenticityOnIG #PersonalBranding #EmbracingUniqueness #GenXOnSocialMedia #NewYorkieJew #BreakingStereotypes #EmbracingRealness #FindingMyPlace #MillennialCulture #IGJourney

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Aug. 4, 2024

NRA Trends in Packaging, Is Compostable a Dirty Word, Sustainable Packaging 2025 Target Fails

Trends from National Restaurant Association conference, why are brands still driving at compostable packaging when there aren't many facilities? and what are brands going to do now that 2025 is almost here and they are nowhere near their targets? Join Evelio Mattos, Adam Peek, Cory Connors, and special guest Brian…

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Aug. 4, 2024

Content strategy for creatives #shorts

Discover how to create content that stands out and represents your individuality. Learn the art of execution and catch the attention of potential opportunities. Join us on this creative journey today! #CreativePotential #Individuality #StandOutContent #ExecutionMatters #CatchOpportunities #UnlockYourCreativity #BeUnique #ContentCreation #CreativeJourney #FindYourStyle

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Aug. 3, 2024

Unlocking the Power of Spec Brands 🚀🔥

Discover how Gene Portnoy is revolutionizing design with his unique approach to creating spec brands. Learn how his innovative creations have caught the attention of big companies and turned into lucrative opportunities. #SpecBrands #DesignInnovation #CreativeGenius #BrandRevolution #EntrepreneurJourney #ProfitableDesigns #FutureofDesign #InnovativeCreators #CreatingOpportunities #UniqueBranding

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Aug. 2, 2024

Is Creative Director 👩‍💼 the Ultimate Role for Young Designers? 🎨

As a young designer entering the industry, it's important to focus on your personal brand. But have you ever considered aiming for the role of a creative director? In this video, we explore why being an ideas person is crucial in a world where AI is advancing rapidly. Discover why…

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Aug. 2, 2024

Millennials vs Gen X Designers #shorts

Join us as we delve into the fascinating journey of millennial YouTube creators, shaped by the rosy atmosphere of Obama's presidency and excessive growth. Discover how Gen Z plans to parody the iconic YouTube energy of the past and its evolving impact on the platform. #MillennialYouTubeCulture #ObamaEraInfluence #GenZParodies #YouTubeCreators #ContentCreationJourney…

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Aug. 2, 2024

Create Opportunities: Advice for Old Designers

About the Guest: Jesse Goldman is a seasoned graphic designer and comedian with over 15 years of experience in the creative industry. He began his career as a motion graphics designer for Comedy Central and has since built a unique niche at the intersection of graphic design and comedy. Goldman…

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July 31, 2024

Stop Designing Cool and Start Designing to Sell #shorts #interview #podcast

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July 30, 2024

Can High Concept Packaging Lead to Design Fatigue?

Get help with your packaging: https://www.linkedin.com/in/eveliomattos/ Jesse Goldman is a proficient motion designer known for his innovative work in integrating motion graphics with traditional design principles. Jesse has contributed to numerous high-profile projects and is celebrated for his creative storytelling capabilities. He is active on Instagram, where he shares insights…

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July 28, 2024

Packaging Today Show Returns!

Join us Monday morning! Let's talk about all of the news in packaging from the last weeks, sustainability, wins, technology, everything you need to know to get your week started. Ask questions about projects you're working on, have seen, or the Olympics (because yay sports). Want to create live streams…

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July 25, 2024

Design Packaging to be Smarter #shorts

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July 25, 2024

Smart Packaging's Power to Connect with Consumers

Ask for help with your packaging: https://www.linkedin.com/in/eveliomattos/ Cameron Worth: Cameron Worth is a leading figure in the Internet of Things (IoT) industry and the founder of the first IoT agency, SharpEnd. With over a decade of experience, Cameron has been a pioneer in championing IoT innovations for global brands. His…

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July 17, 2024

EPR Laws for your Packaging Explained

Get help with your packaging: https://www.linkedin.com/in/eveliomattos/ If you're going to learn how to design packaging, you need to know the laws that will govern your material decisions around the world. In this episode Paul Kearns and Evelio Mattos explain how EPR, extended producer responsibility laws will impact your brand's packaging…

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July 16, 2024

Liquid Death's Fake Can #shorts

Discover how Mike Cesario, the founder of Liquid Death, grew his booming company by leveraging packaging. Learn the importance of prioritizing packaging from the start and how it can enhance your brand. Don't miss this episode packed with strategies and insights! #PackagingDesign #BrandBuilding #Sustainability #LiquidDeath #MarketingTips #PackagingInsights #BusinessGrowth #ProductPackaging #BrandIdentity…

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July 16, 2024

Challenges of Plastic Packaging #shorts

Discover the challenges faced in plastic packaging and how we can eliminate it in various areas. Explore the efficiency and benefits of plastic while protecting products and food. Join us for a transparent discussion on creating sustainable solutions. #PlasticPackaging #Sustainability #EnvironmentalImpact #PackagingSolutions #PlasticWaste #SustainableLiving #ProtectingProducts #SustainableSolutions #ReducePlastic #GoGreen

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July 16, 2024

Google's Plastic Free Packaging Guide #shorts

Discover valuable insights on overcoming failures and building success. Learn from real-life experiences and find solutions to common challenges. Contact suppliers for packaging needs and create something new for yourself. #FailureToSuccess #BuildingSuccess #LearnFromMistakes #ProblemSolving #EntrepreneurTips #SupplierContacts #PackagingSolutions #Empowerment #SuccessJourney #CreateYourLegacy

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July 15, 2024

Liquid death’s startup packaging design #shorts

why Liquid Death chose to spend money on packaging design vs off-product marketing. Unveiling the Ultimate, Must-Have Can Design for Maximum Social Media Sharing Discover how every aspect of Liquid Death's can design is strategically crafted to grab your attention, make you reach for your phone, and share it instantly.…

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July 14, 2024

Google’s Plastic Free Packaging Guide! #shorts

Discover valuable insights on overcoming failures and building success. Learn from real-life experiences and find solutions to common challenges. Contact suppliers for packaging needs and create something new for yourself. #PackagingSolutions #sustainablepackaging #howtodesignpackaging #packagingdesign #plasticfree

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July 12, 2024

Google Plastic Free Packaging Guide

Get help with your packaging: https://www.linkedin.com/in/eveliomattos/ Miguel Arevalo is a seasoned packaging industry professional with over 15 years of experience. He began his career at Gillette in Mexico, working under Procter & Gamble, where he learned the intricacies of packaging design and sustainability. Currently, Miguel leads innovation and sustainability efforts…

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July 4, 2024

Liquid Death: The Power of Packaging Design

Get help with your packaging: https://www.linkedin.com/in/eveliomattos/ Mike Cesario: Mike Cesario is the founder and CEO of Liquid Death, a rapidly growing beverage company known for its unique branding and bold marketing strategies. Prior to starting Liquid Death, Mike had a background in advertising and creative direction, having worked with various…

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July 3, 2024

Is Seaweed The Future of Packaging Sustainability?

Get help creating your sustainable packaging: https://www.linkedin.com/in/eveliomattos/ About the Guest(s): Tim Silman is the Program Director at Lonely Whale, a renowned organization dedicated to preventing ocean plastic pollution. Co-founded by actor Adrian Grenier in 2015, Lonely Whale leverages storytelling, modern marketing techniques, and collaborative partnerships to tackle ocean plastic pollution.…

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July 2, 2024

Replacing Plastic Packaging

Get help creating your sustainable packaging: https://www.linkedin.com/in/eveliomattos/ About the Guest(s): Tim Silman is the Program Director at Lonely Whale, a renowned organization dedicated to preventing ocean plastic pollution. Co-founded by actor Adrian Grenier in 2015, Lonely Whale leverages storytelling, modern marketing techniques, and collaborative partnerships to tackle ocean plastic pollution.…

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July 1, 2024

What is Sustainable Packaging - Learn how to design packaging that is sustainable by starting here

Get Packaging Help Now: https://www.linkedin.com/in/eveliomattos/ About the Guest(s): Tom Szaky Tom Szaky is the founder and CEO of TerraCycle, a global leader in recycling hard-to-recycle waste and the developer of Loop, a circular shopping system that eliminates waste by creating reusable packaging. An advocate for sustainability and eco-capitalism, Tom has…

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