Videos

This week’s episode of Packaging Today keeps us grounded (literally) in the U.K. as we preview London Packaging Week, which kicks off this Wednesday at ExCeL London, and we break down what that means for brands, innovators, and designers heading into Q4. You’ll hear from Adam, Evelio, and Cory: What…

Why you have to learn production as a designer. Watch the full class on Youtube. #packaging #designeducation #printproduction #shorts

Today we’re going heads‑up with no fluff, just fresh packaging news from the past week. We’ll break down the biggest moves, wild surprises, and what it all means for designers, brands, and innovators. #paclaging

Connect with Evelio: https://www.linkedin.com/in/eveliomattos/ Ever wondered how to design packaging that actually makes it through manufacturing without falling apart? In this episode, we break down packaging design secrets every designer needs to know — from how to set up files for packaging, to reading dielines, to avoiding the costly mistakes…

In this episode, Evelio Mattos, Adam Peek, and Cory Connors hit the mic fresh from the floors of Pack Expo Las Vegas and the Sustainable Packaging Coalition event. We’re diving into: 🔍 What we saw, who we met, and which booths actually blew our minds. 🌍 The new sustainability trends…

Will recycling survive or will the business model close the remaining plants and require a complete overhaul? #shorts

In this episode, Evelio Mattos, Adam Peek, and Cory Connors hit the mic fresh from the floors of Pack Expo Las Vegas and the Sustainable Packaging Coalition event. We’re diving into: What we saw, who we met, and which booths actually blew our minds. The new sustainability trends that are…

Mastering packaging is mastering the brand. We explore how elite designers create brand-defining moments. From high-end packaging for fashion, tech, and luxury brands, we give you career insights to help win clients and grow your skills. #PackagingDesign #BrandStrategy #GraphicDesign #LuxuryPackaging #FashionPackaging #DesignSecrets #CreativeProcess #MarketingTips #BrandBuilding #DesignInspiration

Vape pens are under scrutiny as experts discuss the dangers of overuse and addiction among young people. The conversation explores standardized packaging to deter kids from vaping. Could boring packaging reduce the appeal? #vapepens #addiction #health #vaping #youth #danger

It’s Wednesday — which means Can We Solve It is back! Tonight, Evelio, Adam, and Cory tackle your toughest packaging riddles. Send us the questions — if we can’t crack them live, you win a T‑shirt (thanks, SmartSolve). But first — we dig into the week’s most provocative headlines: 🏷…

The EU's anti-deforestation regulation (EUDR) faces another delay, now set for January 1, 2027. Brands pivoted at a cost because material is gonna increase cost. Tracking the supply chain transparency takes time to put into place. #EUDR #deforestation #packaging #supplychain #transparency

Food recalls are happening more often. When packaging companies downsize or get bought up, miscommunication can happen. Systems don't always connect. It's key to pay attention to your product. #foodsafety #recall #manufacturing #supplychain #cpg #qualitycontrol

Discover how quality assurance teams tirelessly inspect food products to prevent harmful surprises. If a consumer finds an issue, they can contact the FDA, which may lead to a recall. #foodsafety #qualityassurance #FDA #recall #pork

Recycling is collapsing in real time. In this episode, Evelio Mattos, Cory Connors, and Adam Peek break down the shocking closure of rPlanet Earth, California’s $100M vertically integrated PET recycler. Why are domestic recyclers shutting down while brands claim to be “sustainable”? We dive deep into the real economics of…

Packaging errors can be deadly serious. Mislabeled items or incorrect stickers can lead to recalls and put lives at risk. It's crucial to pay attention to detail in the packaging process. #packagingfails #mislabeled #productrecall #safetyfirst

Should we start the Packaging Class Again? #Packaging #designeducation #printproduction #shorts

Today we're breaking down Sonos packaging, materials, user experience, what they got right and areas the industry can push further. If you think it's just another box, tune in to learn how this design can benefit your brand and hit sustainability goals you've set. Have packaging questions, join us for…

Master Silence Recognition Through Repetition, the power of consistent branding. Repeating key elements across channels, from typeface to color palettes, helps retain brand perception and fosters emotional engagement with customers. #Branding #Design #Marketing #shorts

When clients request numerous claims on packaging, it can hinder the design's impact. Research shows consumers absorb very little information during shopping. So, simplifying the message is key. #packagingdesign #marketing #branding #consumerbehavior

Discover how the KISS principle helps navigate robot food claims. By understanding consumers and stripping back messages, clients can resonate with their audience and avoid getting lost in too many details. #KISS #marketing #foodclaims #consumerbehavior

Brands often try to say too much, but consumers have short attention spans. Cluttering the package reduces the impact of key messages. It's better to simplify for amplification. #brandmessaging #marketingtips #branding #simplifying #amplifying

In today’s *Packaging Today* episode, we’re diving head-first into the uncomfortable future of work. Will AI replace designers, sales reps, and printers? We break it down live as we do every Monday & Wednesday. Join Evelio, Cory, and Adam as they examine how AI is quietly creeping into your job…

To cut through the noise, brands need clear communication. Simplifying the message and amplifying distinctiveness helps products stand out. Additional details can be shared elsewhere. #brand #marketing #communication #branding #strategy