Recycling is collapsing in real time. In this episode, Evelio Mattos, Cory Connors, and Adam Peek break down the shocking closure of rPlanet Earth, California’s $100M vertically integrated PET recycler. Why are domestic recyclers shutting down while brands claim to be “sustainable”? We dive deep into the real economics of…
Packaging errors can be deadly serious. Mislabeled items or incorrect stickers can lead to recalls and put lives at risk. It's crucial to pay attention to detail in the packaging process. #packagingfails #mislabeled #productrecall #safetyfirst
Should we start the Packaging Class Again? #Packaging #designeducation #printproduction #shorts
Today we're breaking down Sonos packaging, materials, user experience, what they got right and areas the industry can push further. If you think it's just another box, tune in to learn how this design can benefit your brand and hit sustainability goals you've set. Have packaging questions, join us for…
Master Silence Recognition Through Repetition, the power of consistent branding. Repeating key elements across channels, from typeface to color palettes, helps retain brand perception and fosters emotional engagement with customers. #Branding #Design #Marketing #shorts
When clients request numerous claims on packaging, it can hinder the design's impact. Research shows consumers absorb very little information during shopping. So, simplifying the message is key. #packagingdesign #marketing #branding #consumerbehavior
Discover how the KISS principle helps navigate robot food claims. By understanding consumers and stripping back messages, clients can resonate with their audience and avoid getting lost in too many details. #KISS #marketing #foodclaims #consumerbehavior
Brands often try to say too much, but consumers have short attention spans. Cluttering the package reduces the impact of key messages. It's better to simplify for amplification. #brandmessaging #marketingtips #branding #simplifying #amplifying
In today’s *Packaging Today* episode, we’re diving head-first into the uncomfortable future of work. Will AI replace designers, sales reps, and printers? We break it down live as we do every Monday & Wednesday. Join Evelio, Cory, and Adam as they examine how AI is quietly creeping into your job…
To cut through the noise, brands need clear communication. Simplifying the message and amplifying distinctiveness helps products stand out. Additional details can be shared elsewhere. #brand #marketing #communication #branding #strategy
Today on Packaging Today, Evelio, Cory, and Adam spotlight two critical developments shaking up the industry: First, new regulations calling for child-resistant packaging on nicotine pouches. As wellness brands sell pick-it-up products that stack into pockets everywhere, how do we satisfy safety without sacrificing shelf appeal? Next, the environmental fallout…
A brand's Manchester roots and authenticity are key. The brand resonates with people who appreciate live music and alternative culture. The experience beyond the pack is crucial, something every brand should focus on. #brand #authenticity #Manchester #culture
yes. #Copywriting #GraphicDesign #DesignThinking #shorts
13 mistakes professional designers are avoiding right now. DM Evelio to design your packaging: https://www.linkedin.com/in/eveliomattos/ Are you making these packaging design mistakes? In this episode of Packaging Unboxd, 13 of the world’s top packaging designers from New York, London, Melbourne, and beyond share the worst packaging design mistakes they still…
Today on Packaging Today, Evelio Mattos, Adam Peek, and Cory Connors dive into the headline that’s shaking up CPG: Did packaging play a role in the Kraft Heinz breakup? Read the article and then join us live as we unpack: https://www.packagingdigest.com/food-packaging/did-packaging-play-a-role-in-the-kraft-heinz-breakup- And since it’s Wednesday… 🎯 It’s time for “Can…
Today on Pack of the Week, Evelio, Cory, and Adam break down Patrón Tequila’s first bottle redesign in three decades. We’re unpacking everything from the curves and craft of the new silhouette to how this move reshapes consumer perception, brand storytelling, and production realities. What does this new bottle say…
Most brands use generic packaging. Audit your structural equity: what shapes do consumers already link to your brand? Preserve that DNA. New brand? Don't settle. Make your shape distinctive, a brand asset, not just a container. #packagingdesign #brandequity #structuraldesign #brandbuilding
Today's show comes LIVE from Label King studios at 2590 W Directors Row Suite C/D, Salt Lake City, UT 84104 Join Adam, Cory, and Evelio get a tour of the facilities maybe win Label King shirt and some fun stuff! Learn how labels are made, how to order, and talk…
India is saving its packaging industry with price controls… and Australia just made boxed wine recyclable! What else is changing today? Join Evelio, Adam, and Cory live as they unravel the fast-moving developments reshaping the packaging world from impactful regulations to material revolutions. What you’ll discover: How India’s packaging tariffs…
One wrong word on a bottle. One missing allergen warning. One incorrect dosage. That’s all it takes for a packaging error to turn into a fatal recall. In today’s episode of Packaging Today, Evelio, Cory, and Adam dive deep into the terrifying world of packaging-related recalls, where bad information, sloppy…
Packaging sins revealed! Brands make a critical error when playing it safe, blending into the aisle, and ignoring the user. Sticking to the norm makes any product invisible. Are brands missing opportunities by choosing the safest option? "When everyone looks the same..." #packagingdesign #branding #marketing #designfails
Mastering packaging is mastering the brand. We explore how elite designers create brand-defining moments. From high-end packaging for fashion, tech, and luxury brands, we give you career insights to help win clients and grow your skills. #PackagingDesign #BrandStrategy #GraphicDesign #LuxuryPackaging #FashionPackaging #DesignSecrets #CreativeProcess #MarketingTips #BrandBuilding #DesignInspiration
DM Evelio to design your packaging: https://www.linkedin.com/in/eveliomattos/ Are you making these packaging design mistakes? In this episode of Packaging Unboxd, 13 of the world’s top packaging designers from New York, London, Melbourne, and beyond share the worst packaging design mistakes they still see and exactly how to avoid them. If…
Apple's iconic packaging faces a major shakeup due to California's Truth in Labeling Act! How will new regulations redefine what companies can claim about recyclability? This could change everything about product labeling. #ApplePackaging #RecyclingTruth #LabelingAct #TechRegulation
