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Videos

June 23, 2025

Storytelling Creates a Powerful Connection to Customers

In today’s episode of Packaging Today, we’re mixing a bit of news, innovation, and viewer-submitted design to give you a full spectrum of what’s hot—and what’s maybe not—in packaging. Breaking News — State-Level EPR Laws Are Here We dig into the Food Safety Magazine article detailing the rollout of Extended…

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June 20, 2025

Peanut Butter Packaging Reinvented? One Trick Pony

It’s Friday, and that means it’s time for Pack of the Week—where we break down the smartest, sharpest, and most surprising packaging on shelves right now. Today, we’re diving into the women-owned brand One Trick Pony and their brilliantly inverted peanut butter jars. This isn’t just cute packaging — it’s…

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June 19, 2025

Packaging Today, Juneteenth Edition

incredible Black-owned packaging companies shaping the future of our industry. From materials innovation to luxury brand packaging, these founders and creatives aren’t just breaking barriers — they’re building new standards. We highlight the businesses you need to know, the design leaders you should be following, and the real challenges Black…

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June 18, 2025

What’s Happening in Packaging Today?

Today on The Packaging Today Show, we’re covering the stories, trends, and insights shaping the packaging world right now. From material innovations and legislation shake-ups to branding wins and design fails, we’re unpacking it all. We’ll cover: The latest industry headlines you actually need to know Design trends worth stealing…

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June 17, 2025

The Lie About Sustainable Packaging

Do consumers actually care about sustainable packaging? Or are we all just playing along while everyone shops by price? Today on The Packaging Today Show, we’re diving into real 2025 consumer data from McKinsey to unpack the uncomfortable truth about sustainability, design, and buying behavior. Here are the 3 surprising…

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June 16, 2025

Molded Fiber Packaging: Hype or the Future?

Get into the gritty (and pulpy) world of molded fiber packaging — the material that’s everywhere from Apple boxes to takeout trays. It looks sustainable, it feels premium, but is it actually better for the planet and your bottom line? We break it all down: The Types of molded fiber:…

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June 13, 2025

Friday 13th Design Fails So Bad They’re Scary

It’s Friday the 13th, and today on The Packaging Today Show… we’re unsealing the vault of horror. Not blood. Not gore. Worse: bad packaging design. We’re breaking down the most terrifyingly real packaging fails — the ones that slipped past legal, marketing, AND the design team to haunt shelves and…

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June 11, 2025

Helps Us Build The Packaging Industry's Global Community

This is the episode that explains why this show exists and why you belong here. Packaging is everywhere, yet somehow, the people behind it stay invisible. Designers don’t talk to suppliers. Students don’t know who to ask. Sustainability leaders are shouting into a void. We’re fixing that. The Packaging Today…

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June 9, 2025

How to Get Hired in Packaging

What Should Be in Your Packaging Design Portfolio (If You Actually Want the Job) Learn exactly what it takes to get hired as a packaging designer. Whether you're fresh out of design school or switching careers, this episode breaks down the must-haves for your portfolio, what kind of jobs exist…

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June 9, 2025

Seaweed Is Coming for Plastic

What if your sandwich wrapper could disappear like a fruit peel? In this episode of Packaging Today, we dive into the packaging revolution led by Notpla—the seaweed-powered startup shaking up stadiums, supermarkets, and sandwich shops. You’ll learn how two students turned a kitchen experiment into a multi-million-euro Earthshot Prize winner…

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June 6, 2025

Bubbies Mochi Ice Cream Costco Edition / Pack of the week

Today we unwrap the tropical, tactile, and seriously strategic design behind Bubbies Mochi’s Fruit Paradise Collection — and break down why this freezer-aisle darling scooped up our Pack of the Week. What you’ll learn in this unboxing: 🥭 Flavor-forward storytelling: How Bubbies uses color, fruit photography, and mochi cross-sections to…

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June 5, 2025

Texas vs. Twinkies: The Label Law That Could Change Everything

In this episode, we delve into Texas Senate Bill 25—a groundbreaking piece of legislation that could redefine food labeling across the United States. If enacted, this law would mandate warning labels on popular processed foods like Doritos, Twinkies, and Gatorade, stating they are "not recommended for human consumption" due to…

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June 4, 2025

Packaging Today Show

The latest packaging news! The packaging world moves fast—new regulations, sustainability shifts, and innovations are reshaping the industry daily. In this episode of Packaging Today, we break down the biggest headlines, from plastic bans and material breakthroughs to the latest moves by major brands. Get the insights you need to…

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June 3, 2025

The Future of Color and Packaging: Smart Cheese & AI Color Matching | Packaging Today Show

In this episode of Packaging Today Show, we unwrap two mind-blowing innovations reshaping the future of packaging—from AI-powered color accuracy to cheese that literally packages itself. No, this isn't sci-fi—it's the packaging industry in 2025. 🧀 Self-Packing Cheese? Nestlé Says Yes. We dive into Nestlé Central America's revolutionary cheese wrapper…

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June 3, 2025

Is Recycled Packaging Even Sustainable?

Need packaging? Let's talk https://www.linkedin.com/in/eveliomattos/ Think recycled materials are always the most sustainable packaging option? Think again. In this episode of Packaging Unboxd, we sit down with Metsä Board to explore why virgin fiber packaging may actually outperform recycled packaging when it comes to climate change impact, lightweighting, and renewable…

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June 1, 2025

Viewer Pack Review - Hot Honey

Welcome to the very first episode of Viewer Pack Review! In this premiere, Adam, Cory, and Evelio dig into a spicy little number—a Hot Honey brand clearly sweet on a certain public domain bear. 🐻🍯🔥 We’re talking about a packaging design that mixes chili heat with childhood nostalgia, complete with…

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May 30, 2025

Luxury Packaging Breakdown: The Most Extravagant Boxes, Bags & Bottles

In this episode of Packaging Today, we get hands-on with luxury packaging deploying tactility as a super power, this fragrance box uses an all-over raised UV texture to mimic the look and feel of beaded fabric. It's not just visually striking—it’s irresistibly touchable. We’ll break down: - The printing and…

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May 29, 2025

Small Business Packaging Design Tips (for BIG IMPACT)

Learn the Packaging Design Process for Small Businesses | Three Tree Tarot Packaging Breakdown In this episode of Packaging Today, we break down the real-world packaging of Three Tree Tarot, a UK-based small business shipping eco-friendly tarot decks around the world. 🎴🌍 From sustainable packaging materials to tertiary packaging choices,…

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May 28, 2025

Packaging Today Show May 28th!

Get the latest Packaging Industry News, Regulations, Design Trends, and more. Join packaging industry experts Evelio Mattos, Cory Connors, and Adam Peek each week on the “Packaging Today Show” LIVE! Unpack the world of packaging design, manufacturing, and sustainability. From analyzing the latest packaging trends and packaging regulations to sharing…

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May 26, 2025

Are You Ready To Win With Packaging?

2 big announcements on the Packaging Today Show, 1) Washington state joins the West Coast EPR states and what that means for you. Plus a secret announcement you're not going to want to miss that will be revealed on the show Tuesday morning! Join Evelio Mattos, Adam Peek, and Cory…

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May 22, 2025

Packaging Today Show

Join packaging industry experts Evelio Mattos, Cory Connors, and Adam Peek each day on the “Packaging Today Show” LIVE! Unpack the world of packaging design, manufacturing, and sustainability. From analyzing the latest packaging trends and packaging regulations to sharing insider tips on how to design packaging that stands out on…

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May 22, 2025

Pack of the Week

Join packaging industry experts Evelio Mattos, Cory Connors, and Adam Peek each week on the “Packaging Today Show” LIVE! Unpack the world of packaging design, manufacturing, and sustainability. From analyzing the latest packaging trends and packaging regulations to sharing insider tips on how to design packaging that stands out on…

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May 21, 2025

Packaigng Margin or Mark-up, what's the difference?

Let’s clear up one of the most misunderstood concepts in packaging purchasing: margin vs. mark-up. They're not interchangeable, and if you’re not fluent in the difference, you’re probably leaving money or sustainability on the table. In this episode, we break down: The real difference between margin and mark-up (yes, math…

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May 20, 2025

Packaging Today

Lets talk packaging!

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