Think your turkey is the only thing getting roasted this Thanksgiving? Think again. In this holiday episode of Packaging Today, we carve into the worst examples of Thanksgiving packaging—products that miss the mark, confuse the consumer, or straight-up kill the vibe at the dinner table. From tone-deaf graphics to frustrating…
Mastering packaging is mastering the brand. We explore how elite designers create brand-defining moments. From high-end packaging for fashion, tech, and luxury brands, we give you career insights to help win clients and grow your skills. #PackagingDesign #BrandStrategy #GraphicDesign #LuxuryPackaging #FashionPackaging #DesignSecrets #CreativeProcess #MarketingTips #BrandBuilding #DesignInspiration
How do you design packaging that is the most sustainable for your brand? Let's ask the questions that get you to the results that matter. What does Sustainability mean to you? #packaging
How do you design packaging that is the most sustainable for your brand? Let's ask the questions that get you to the results that matter. What does Sustainability mean to you? #packaging
From QR codes and NFC chips to pop-ups, reveals, and boxes that move—interactive packaging is having a moment. But is it actually worth the cost, engineering, and complexity? Or is it just a flashy gimmick brands can’t stop chasing? In this episode of Packaging Today, we dive deep into interactive…
From QR codes and NFC chips to pop-ups, reveals, and boxes that move—interactive packaging is having a moment. But is it actually worth the cost, engineering, and complexity? Or is it just a flashy gimmick brands can’t stop chasing? In this episode of Packaging Today, we dive deep into interactive…
Let's talk Packaigng! What's the latest in packaging, the nest linkedin posts about packaging, and what are the challenges you need to know this week before you get started. Join Evelio, Cory, and Adam to discuss this and learn from each other within the growing packaging community. Connect with our…
Let's talk Packaigng! What's the latest in packaging, the nest linkedin posts about packaging, and what are the challenges you need to know this week before you get started. Join Evelio, Cory, and Adam to discuss this and learn from each other within the growing packaging community. Connect with our…
What happens after the sale? Packaging is the next marketing opportunity! Fast messaging, intentional design. The box itself bursts with brand. #Packaging #Marketing #Branding #Design
Influencer packaging isn't for retail—it's a tactical play for buzz. Designed to create FOMO and get your product seen *everywhere*. Pricey? Yes. Worth it? Absolutely, when amplified by a wider campaign. See the full video here! #InfluencerMarketing #ProductPackaging #MarketingStrategy #FOMO
Work with Evelio: www.IDPdirect.com Learn how brands like Daise Beauty design influencer packaging that people can’t stop posting. In this episode of Packaging Unboxd, Evelio Mattos breaks down the Daise Beauty influencer PR box a massive, jaw-dropping unboxing moment engineered for social media. Discover why this influencer kit works, how…
Let's unbox a real influencer pack! We’ll dissect what they nailed, current trends, and how YOU can create unforgettable packaging for shareability and content creation. Ready to make your brand unmissable? #InfluencerMarketing #PackagingDesign #BrandStrategy #SocialMediaMarketing
Why are cereal boxes getting taller but not heavier? Today, we’re unpacking a question from viewer Daniel Seemiller: “Same cereal weight, taller box… why?” Is it all about shelf presence, brand psychology, or are brands just pulling the oldest packaging trick in the book? We’ll dive into the economics of…
This week on The Packaging Today Show, we’re tackling a seismic shift in the CPG world: skyrocketing metal‑packaging prices driven by U.S. tariffs — and how brands are scrambling to re‑engineer their grocery‑aisle packaging from steel and aluminum cans to stand‑up pouches, paper cartons, and other alternatives. We’ll dig into:…
This week, we’re tackling the packaging stories that actually matter (and maybe one that doesn’t). Leading with Controversy: We dig into the recent U.S. Congressional hearing on chemical recycling. Is it innovation or industry greenwashing? Why are big players like the ACC and The Recycling Partnership pushing hard for it—and…
For years, it was thrilling. New products, fresh challenges. But now? The passion's gone. That spark? Extinguished. Is it time for a new chapter? #CareerChange #Burnout #Passion #Motivation
Agencies are rapidly adopting AI, producing impressive designs without traditional camera skills. The shift is real, with AI-adept designers creating content once requiring specialized expertise. This could change client-creator dynamics. Watch: https://youtu.be/ARsOZVRRDTw?si=jnf29uvAQLQcamEs #AI #Advertising #Design #Agencies #FutureofWork
One business owner sought advice from ChatGPT and got a plan: make 2025 a year of transition. The key? Re-evaluate halfway through the year and only buy what's immediately useful. Watch: https://youtu.be/ARsOZVRRDTw?si=jnf29uvAQLQcamEs #BusinessAdvice #ChatGPT #FuturePlanning #Productivity
Tyson's new chicken nugget packaging looked uninspired. Could AI create a better image than a professional food shoot? The cost savings and creative freedom were too tempting to ignore. #AIArt #FoodPhotography #Marketing #CreativeAI
Navigating AI in your 30s? Learn the tools, even if you choose not to use them. Understand why AI doesn't work for you, and make a valid argument. Start climbing, or risk being shark bait. Watch: https://youtu.be/ARsOZVRRDTw?si=jnf29uvAQLQcamEs #AIPhotography #CareerAdvice #PhotographyTips #Innovation
The world of food photography isn't always what it seems. From fake food to AI enhancements, see how photographers create mouthwatering images that capture the essence of the dining experience. #FoodPhotography #BehindTheScenes #FoodStyling #AI #PhotographyTricks
Mastering packaging is mastering the brand. We explore how elite designers create brand-defining moments. From high-end packaging for fashion, tech, and luxury brands, we give you career insights to help win clients and grow your skills. #PackagingDesign #BrandStrategy #GraphicDesign #LuxuryPackaging #FashionPackaging #DesignSecrets #CreativeProcess #MarketingTips #BrandBuilding #DesignInspiration
After 30 years running a successful studio shooting global brands, Terri did the unthinkable, he shut it all down. Why? Because AI changed everything. In this episode, we explore how one veteran creative reinvented his entire career, turning decades of experience in photography and design into an AI-powered workflow that’s…
