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Videos

Jan. 14, 2026

Have Butt Drama? Here's how to design for it.

Have Butt Drama? Here's how to design for it.

Everyone poops, even while scrolling on their phones. Anything Butt offers a healthier, fun alternative to Preparation H, appealing to a younger generation that isn't afraid to laugh about it. #AnythingButt #HemorrhoidRelief #HealthierChoices #DudeWipes #packagingdesign

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Jan. 13, 2026

Build Your Brand with Humor #shorts

Build Your Brand with Humor #shorts

How to design packagign for a challenger brand with fun and humor to stand out and sell. #packaging #branding #design #startup

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Jan. 12, 2026

The Real Process Behind High-Impact Packaging Design for Startups

The Real Process Behind High-Impact Packaging Design for Startups

What does it really take to design packaging that connects, converts, and stands out... especially for a scrappy startup? In this episode of Packaging Unboxd, Evelio Mattos sits down with Monika Cascone, the designer behind the hilariously effective Anything Butt packaging. Learn more about Monika Cascone: https://www.monikacascone.com From working with…

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Dec. 23, 2025

Packaging Design Trends of 2026: Soft Armor #shorts

Packaging Design Trends of 2026: Soft Armor #shorts

Rounded silhouettes, soft-touch coatings, holographic accents—goodbye hard edges. "Soft armor" targets a mature audience. What packaging trend are you tired of seeing? #PackagingDesign #DesignTrends #FutureDesign #SoftArmor

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Dec. 22, 2025

2026 Packaging Design Trends: Are You Ready? #shorts

2026 Packaging Design Trends: Are You Ready? #shorts

GLP-1 drugs & inflation are forcing brands to shrink products. But smaller can be a FLEX. Small = constraint, discipline, self-control. Sell the feeling of self-control. Charge more for less. #PackagingDesign #DesignTrends #Branding #Marketing #ProductDesign

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Dec. 21, 2025

2026 Packaging Design Trends You Should Know

2026 Packaging Design Trends You Should Know

Walk through the top 7 Packaging Design Trends You Need to Know for 2026! Work with Evelio, https:www.IDPdirect.com Packaging design is changing fast and most trend reports are already behind. In this episode, I break down the real packaging design trends for 2026 based on what’s actually showing up on…

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Dec. 19, 2025

Packaging Unboxed: Inside Top Designer's Secrets

Packaging Unboxed: Inside Top Designer's Secrets

Mastering packaging is mastering the brand. We explore how elite designers create brand-defining moments. From high-end packaging for fashion, tech, and luxury brands, we give you career insights to help win clients and grow your skills. #PackagingDesign #BrandStrategy #GraphicDesign #LuxuryPackaging #FashionPackaging #DesignSecrets #CreativeProcess #MarketingTips #BrandBuilding #DesignInspiration

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Dec. 17, 2025

Our Final Episode: Thank You, Packaging World 📱

Our Final Episode: Thank You, Packaging World 📱

After nearly 4 years and almost 300 episodes, this is the final episode of Packaging Today. From breaking down EPR laws to decoding TikTok trends in toothpaste tubes, you've been with us every step of the way—and we’re so grateful. In today’s final show, we’re covering the controversial Texas Senate…

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Dec. 17, 2025

Our Final Episode: Thank You, Packaging World

Our Final Episode: Thank You, Packaging World

After nearly 4 years and almost 300 episodes, this is the final episode of Packaging Today. From breaking down EPR laws to decoding TikTok trends in toothpaste tubes, you've been with us every step of the way—and we’re so grateful. In today’s final show, we’re covering the controversial Texas Senate…

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Dec. 15, 2025

Should Every Brand Use Compostable Packaging?

Should Every Brand Use Compostable Packaging?

Answering: Is compostable packaging the right decision for your brand? what happens to compostable packaging? should I consider compostable packaging? With Justen Garrity, compost expert, ask your questions, get your answers.

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Dec. 15, 2025

What the Compost? A Talk with Justen Garrity

What the Compost? A Talk with Justen Garrity

Answering: Is compostable packaging the right decision for your brand? what happens to compostable packaging? should I consider compostable packaging? With Justen Garrity, compost expert, ask your questions, get your answers.

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Dec. 10, 2025

Building an Ai Packaging app LIVE

Building an Ai Packaging app LIVE

Today on Packaging Today, we’re not just talking about the future—we’re building it. In this episode, we dive into how artificial intelligence is reshaping packaging innovation by using Lovable, a no-code AI-powered platform that lets anyone build software tools with natural language prompts. Live on the show, we build a…

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Dec. 10, 2025

Building an Ai Packaging app LIVE 📱

Building an Ai Packaging app LIVE 📱

Today on Packaging Today, we’re not just talking about the future—we’re building it. In this episode, we dive into how artificial intelligence is reshaping packaging innovation by using Lovable, a no-code AI-powered platform that lets anyone build software tools with natural language prompts. Live on the show, we build a…

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Dec. 8, 2025

Is Compostable Packaging BS?

Is Compostable Packaging BS?

Is compostable packaging really the eco-hero it's hyped to be… or just a load of well-branded crap? In this episode of Packaging Today, we sit down with composting expert Justen to dig deep into the dirt (literally). From the truth about “industrial composting only” labels to the surprising challenges brands…

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Dec. 8, 2025

Is Compostable Packaging BS? 📱

Is Compostable Packaging BS? 📱

Is compostable packaging really the eco-hero it's hyped to be… or just a load of well-branded crap? In this episode of Packaging Today, we sit down with composting expert Justen to dig deep into the dirt (literally). From the truth about “industrial composting only” labels to the surprising challenges brands…

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Dec. 3, 2025

How Important is Holiday Packaging 📱

How Important is Holiday Packaging 📱

In this festive episode of Packaging Today, Evelio Mattos, Cory Connors, and Adam Peek break down the latest holiday packaging trends and reveal which seasonal designs actually boost sales—and which are just expensive distractions. We cover: What design elements are trending this holiday season (and why) How brands are using…

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Dec. 3, 2025

When to start designing holiday packaging

When to start designing holiday packaging

In this festive episode of Packaging Today, Evelio Mattos, Cory Connors, and Adam Peek break down the latest holiday packaging trends and reveal which seasonal designs actually boost sales—and which are just expensive distractions. We cover: What design elements are trending this holiday season (and why) How brands are using…

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Dec. 1, 2025

Packaging for the Big Screen: When Design Meets Hollywood 📱

Packaging for the Big Screen: When Design Meets Hollywood 📱

Ever wonder who designs the cereal box sitting on a sitcom kitchen counter—or how a 1980s soda can ends up looking perfectly era-correct in a Netflix period drama? In this episode of Packaging Today, we dive into the fascinating world of movie packaging design: How brands use product placement to…

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Dec. 1, 2025

Packaging for the Big Screen: When Design Meets Hollywood

Packaging for the Big Screen: When Design Meets Hollywood

Ever wonder who designs the cereal box sitting on a sitcom kitchen counter—or how a 1980s soda can ends up looking perfectly era-correct in a Netflix period drama? In this episode of Packaging Today, we dive into the fascinating world of movie packaging design: How brands use product placement to…

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Nov. 26, 2025

Run A Big Agency?

Run A Big Agency?

Discover how BASE Design revolutionized the app store, JFK, and startup From Roy, their unique approach to brand strategy, visual identity, and digital integration, offering a one-stop solution for their clients. #packaging #design #designinspiration #shorts

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Nov. 26, 2025

Thanksgiving Packaging You Won't Be Thankful For 📱

Thanksgiving Packaging You Won't Be Thankful For 📱

Think your turkey is the only thing getting roasted this Thanksgiving? Think again. In this holiday episode of Packaging Today, we carve into the worst examples of Thanksgiving packaging—products that miss the mark, confuse the consumer, or straight-up kill the vibe at the dinner table. From tone-deaf graphics to frustrating…

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Nov. 26, 2025

Thanksgiving Packaging You Won't Be Thankful For

Thanksgiving Packaging You Won't Be Thankful For

Think your turkey is the only thing getting roasted this Thanksgiving? Think again. In this holiday episode of Packaging Today, we carve into the worst examples of Thanksgiving packaging—products that miss the mark, confuse the consumer, or straight-up kill the vibe at the dinner table. From tone-deaf graphics to frustrating…

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Nov. 24, 2025

Packaging Unboxed: Inside Top Designer's Secrets

Packaging Unboxed: Inside Top Designer's Secrets

Mastering packaging is mastering the brand. We explore how elite designers create brand-defining moments. From high-end packaging for fashion, tech, and luxury brands, we give you career insights to help win clients and grow your skills. #PackagingDesign #BrandStrategy #GraphicDesign #LuxuryPackaging #FashionPackaging #DesignSecrets #CreativeProcess #MarketingTips #BrandBuilding #DesignInspiration

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Nov. 24, 2025

Designing The Most Sustainable Packaging 📱

Designing The Most Sustainable Packaging 📱

How do you design packaging that is the most sustainable for your brand? Let's ask the questions that get you to the results that matter. What does Sustainability mean to you? #packaging

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