Is compostable packaging really the eco-hero it's hyped to be… or just a load of well-branded crap? In this episode of Packaging Today, we sit down with composting expert Justen to dig deep into the dirt (literally). From the truth about “industrial composting only” labels to the surprising challenges brands…
In this festive episode of Packaging Today, Evelio Mattos, Cory Connors, and Adam Peek break down the latest holiday packaging trends and reveal which seasonal designs actually boost sales—and which are just expensive distractions. We cover: What design elements are trending this holiday season (and why) How brands are using…
In this festive episode of Packaging Today, Evelio Mattos, Cory Connors, and Adam Peek break down the latest holiday packaging trends and reveal which seasonal designs actually boost sales—and which are just expensive distractions. We cover: What design elements are trending this holiday season (and why) How brands are using…
Ever wonder who designs the cereal box sitting on a sitcom kitchen counter—or how a 1980s soda can ends up looking perfectly era-correct in a Netflix period drama? In this episode of Packaging Today, we dive into the fascinating world of movie packaging design: How brands use product placement to…
Ever wonder who designs the cereal box sitting on a sitcom kitchen counter—or how a 1980s soda can ends up looking perfectly era-correct in a Netflix period drama? In this episode of Packaging Today, we dive into the fascinating world of movie packaging design: How brands use product placement to…
Discover how BASE Design revolutionized the app store, JFK, and startup From Roy, their unique approach to brand strategy, visual identity, and digital integration, offering a one-stop solution for their clients. #packaging #design #designinspiration #shorts
Think your turkey is the only thing getting roasted this Thanksgiving? Think again. In this holiday episode of Packaging Today, we carve into the worst examples of Thanksgiving packaging—products that miss the mark, confuse the consumer, or straight-up kill the vibe at the dinner table. From tone-deaf graphics to frustrating…
Think your turkey is the only thing getting roasted this Thanksgiving? Think again. In this holiday episode of Packaging Today, we carve into the worst examples of Thanksgiving packaging—products that miss the mark, confuse the consumer, or straight-up kill the vibe at the dinner table. From tone-deaf graphics to frustrating…
Mastering packaging is mastering the brand. We explore how elite designers create brand-defining moments. From high-end packaging for fashion, tech, and luxury brands, we give you career insights to help win clients and grow your skills. #PackagingDesign #BrandStrategy #GraphicDesign #LuxuryPackaging #FashionPackaging #DesignSecrets #CreativeProcess #MarketingTips #BrandBuilding #DesignInspiration
How do you design packaging that is the most sustainable for your brand? Let's ask the questions that get you to the results that matter. What does Sustainability mean to you? #packaging
How do you design packaging that is the most sustainable for your brand? Let's ask the questions that get you to the results that matter. What does Sustainability mean to you? #packaging
From QR codes and NFC chips to pop-ups, reveals, and boxes that move—interactive packaging is having a moment. But is it actually worth the cost, engineering, and complexity? Or is it just a flashy gimmick brands can’t stop chasing? In this episode of Packaging Today, we dive deep into interactive…
From QR codes and NFC chips to pop-ups, reveals, and boxes that move—interactive packaging is having a moment. But is it actually worth the cost, engineering, and complexity? Or is it just a flashy gimmick brands can’t stop chasing? In this episode of Packaging Today, we dive deep into interactive…
Let's talk Packaigng! What's the latest in packaging, the nest linkedin posts about packaging, and what are the challenges you need to know this week before you get started. Join Evelio, Cory, and Adam to discuss this and learn from each other within the growing packaging community. Connect with our…
Let's talk Packaigng! What's the latest in packaging, the nest linkedin posts about packaging, and what are the challenges you need to know this week before you get started. Join Evelio, Cory, and Adam to discuss this and learn from each other within the growing packaging community. Connect with our…
What happens after the sale? Packaging is the next marketing opportunity! Fast messaging, intentional design. The box itself bursts with brand. #Packaging #Marketing #Branding #Design
Influencer packaging isn't for retail—it's a tactical play for buzz. Designed to create FOMO and get your product seen *everywhere*. Pricey? Yes. Worth it? Absolutely, when amplified by a wider campaign. See the full video here! #InfluencerMarketing #ProductPackaging #MarketingStrategy #FOMO
Work with Evelio: www.IDPdirect.com Learn how brands like Daise Beauty design influencer packaging that people can’t stop posting. In this episode of Packaging Unboxd, Evelio Mattos breaks down the Daise Beauty influencer PR box a massive, jaw-dropping unboxing moment engineered for social media. Discover why this influencer kit works, how…
Let's unbox a real influencer pack! We’ll dissect what they nailed, current trends, and how YOU can create unforgettable packaging for shareability and content creation. Ready to make your brand unmissable? #InfluencerMarketing #PackagingDesign #BrandStrategy #SocialMediaMarketing
Why are cereal boxes getting taller but not heavier? Today, we’re unpacking a question from viewer Daniel Seemiller: “Same cereal weight, taller box… why?” Is it all about shelf presence, brand psychology, or are brands just pulling the oldest packaging trick in the book? We’ll dive into the economics of…
This week on The Packaging Today Show, we’re tackling a seismic shift in the CPG world: skyrocketing metal‑packaging prices driven by U.S. tariffs — and how brands are scrambling to re‑engineer their grocery‑aisle packaging from steel and aluminum cans to stand‑up pouches, paper cartons, and other alternatives. We’ll dig into:…
This week, we’re tackling the packaging stories that actually matter (and maybe one that doesn’t). Leading with Controversy: We dig into the recent U.S. Congressional hearing on chemical recycling. Is it innovation or industry greenwashing? Why are big players like the ACC and The Recycling Partnership pushing hard for it—and…
For years, it was thrilling. New products, fresh challenges. But now? The passion's gone. That spark? Extinguished. Is it time for a new chapter? #CareerChange #Burnout #Passion #Motivation
