March 14, 2022

Simplifying Sustainable Packaging with ButterflyCannon | EP 85 Part 1

Simplifying Sustainable Packaging with ButterflyCannon | EP 85 Part 1

Today’s episode is a 2 parter, we’re speaking with Jenny Cairns, ButterflyCannon’s Innovation & Sustainability Manager. We spoke for so long about a few different things that it actually made more sense to break it up then to release just one long podcast.

In part 1, Jenny and I discuss ButterflyCannon’s Climatic Table document, which is a checklist for 28 sustainable design elements.

Essentially a menu of sustainability priorities each brand should work through. Making sustainability a little easier to digest.

Jenny and I talk through the different sections comparing and contrasting a few types of brands and how they would use the table.

Not only do we tackle sustainability, but we also discuss how to include sustainability and innovation in your packaging design thinking.


Get the Climatic Table from ButterflyCannon Here

Connect with Jenny Cairns on LinkedIn

Connect with Evelio Mattos on LinkedIn

Get your packaging Specs in Order with Specright

Order packaging direct from the Factory with IDP Direct

Sponsor Links:

Sustainable Packaging Manufacturer - IDPDirect

Specifications Management - Specright

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Listen to these episodes next:

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Founder of Center Design and Front and Center Podcast Host Alex Center

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario


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