Episodes

Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind. Now if you don't know Terracycle, they recycle the unrecyclable and work with some of the world's largest brands to put in place recycling schemes that reduce global waste. Here's why you have to listen: 1) The differences between practically recyclable and technically recyclable,...

Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind. Now if you don't know Terracycle, they recycle the unrecyclable and work with some of the world's largest brands to put in place recycling schemes that reduce global waste. Here's why you have to listen: 1) The differences between practically recyclable and technically recyclable,...

En el episodio de hoy hablamos con Hernan Braberman Director de Diseño de Tridimage de Argentina. Trabajan con marcas de todo el mundo y tratan con productos de todos los sectores. En este episodio, aprenderá sobre empaques inteligentes, marca global y sostenibilidad. Pero, sobre todo, aprenderá qué se necesita para ganar en el concurso Pentawards. Diseño que sorprende y deleita y nos hace sentir un poco de envidia por no haberlo inventado nosotros. Antes de comenzar, hazme un favor y suscríb...

Jennie Potts Design Director of B&B Studio shares how their work infuses emotion into packaging and why your brand needs a personality. In today’s episode we discuss some of the work she’s done with B&B studio, one of my favorite chocolate packs for Raw Halo and the positive impact that design has had on the Raw Halo business. You’ll also why including more content into your Pentawards submission is key to putting you in the running for an award. If you want to support the podcast you can sub...

How do you build a career steeped in innovation and sustainability, where do you get the experience to begin, and what does it mean to manage that process? This episode we speak to Jenny (Cairns) Greenwood, Innovations and Sustainability Manager at ButterflyCannon in London about her 0 - 1 path to building a career. Listen and learn how to inject your design process with innovation and sustainability, what questions to ask, and where to start. If you want to support the podcast you can subscr...

Today’s episode is a 2 parter, we’re speaking with Jenny Cairns, ButterflyCannon’s Innovation & Sustainability Manager. We spoke for so long about a few different things that it actually made more sense to break it up then to release just one long podcast. In part 1, Jenny and I discuss ButterflyCannon’s Climatic Table document, which is a checklist for 28 sustainable design elements. Essentially a menu of sustainability priorities each brand should work through. Making sustainability a little...

Evelio (@eveliomattos) and Neha Tulsian (@NehaTulsian) discuss designing packaging for FMCG in India at NH1 Design, and how balancing culture and society can impact packaging design decisions. Here are three massive things you’ll take away from this episode: 1) Sometimes you gotta just chase your passion. Neha discusses how her agency was growing based on word of mouth from one industry, when she realized it wasn’t an industry she wanted to be known for. This led her to take a chance with a ne...

Evelio Mattos (@eveliomattos) sits down with Jamie Ellul (@jamie ellul) to discuss how Supple Studio created the iconic Frahm Jacket packaging that won several awards at Pentawards (@pentawards) last year. How he built his agency, how this project literally walked into his office, and the value of winning design awards for agencies. --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on Linke...

How do you design packaging that is infused with sensuality, time, and a place, while delivering it in an aesthetically relevant pack? Asa Cook Creative Director of Intertype Studio explains how his 2 year old studio won the New-Comer award from Pentawards. He also shares his process for collecting and fermenting data as well as delivering deeply moving designs. By codifying data Intertype studio establishes a solid foundation destined to lead them to victory and their clients to financial succ...

Pentawards, the most prestigious global packaging design competition is back in 2022! Adam Ryan and I discuss the changing landscape of packaging competitions and why diversity matters in building a global design community. This year's jury is made up of designers, materials experts, and an NGO (WWF) spanning Russia, the Americas, Asia, and pretty much every continent on the map. If you want to win a prize, there are lots of packaging competitions out there, but if you want to build community P...