Feb. 7, 2022

Packaging Design & NFT Integration

Packaging Design & NFT Integration

I just bought an NFT solely for the packaging design. Insane? Probably.

I bought the Chinese New Year release of Gelnfiddich's 21 year old single malt scotch that comes in a beautifully illustrated box by Chineses Artist Rlon Wang. The idea of limited edition packaging isn't new and neither are presages, but this is entirely different, yet so much the same. 

I own 1 of the presale 200 limited edition bottles and boxes. The difference is that I don't get the bottle unless I burn the NFT, and each NFT that is burned makes the others rarer and more desirable. 

So how can you use NFTs to drive consumer engagement in 2022? How can you tie NFTs to limited edition packaging and releases? Let's discuss and figure what makes sense and how to do it.

Listen and follow with any questions on my LinkedIn:

Evelio Mattos on LinkedIn

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Sponsor Links:

Sustainable Packaging Manufacturer - IDPDirect

Specifications Management - Specright

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Listen to these episodes next:

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Founder of Center Design and Front and Center Podcast Host Alex Center

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario


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