Feb. 25, 2022

Codifying the Package Design Process

Codifying the Package Design Process

How do you design packaging that is infused with sensuality, time, and a place, while delivering it in an aesthetically relevant pack? Asa Cook Creative Director of Intertype Studio explains how his 2 year old studio won the New-Comer award from Pentawards. He also shares his process for collecting and fermenting data as well as delivering deeply moving designs.

By codifying data Intertype studio establishes a solid foundation destined to lead them to victory and their clients to financial success. 

Learn how Asa's process works and what you can do to implement some of his learnings into your process today.


Submit your work to Pentawards

Connect with Intertype Studio

Connect with Asa Cook

Contact Evelio Mattos

Buy Packaging Factory Direct from IDP Direct

Sponsor Links:

Sustainable Packaging Manufacturer - IDPDirect

Specifications Management - Specright

*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.


Listen to these episodes next:

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Founder of Center Design and Front and Center Podcast Host Alex Center

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario


❤️ packaging and want to join me on the Packaging Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

* Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.