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Videos

Aug. 23, 2022

If You Aren't Using This Design Hack Today You're Losing $$ 😲 #shorts

Defining your brand and what you want to champion as a business is part of how you design your packaging beginning with first principles. London based Black Ink Projects has designed packaging for a multitude of brands Adidas, Humanrace, Pharrell, each more innovative than the last. Watch the full episode…

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Aug. 22, 2022

Want nicer packaging? Use 90º edges on your boxes, that's what all luxury brands use. #shorts

90º edges on boxes are sharp and cast a hard edge of light, this appears higher end than typical box edges that are rounded or slightly chamfered giving them a softer appearance. Want to dress up your packaging design? Subscribe for more insights. #packaging #packagingdesign #startup

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Aug. 22, 2022

What makes a beautiful package design? Gene Portnoy Ep 77 #shorts

Connecting all the brand's truths visually on shelf deliver one message and tell one story that's when you ahem beautiful packaging. #packaging #packagedesign #graphicdesign #shorts

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Aug. 22, 2022

What’s in your sketchbook? Old project review. #shorts #packaging #design

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Aug. 22, 2022

Is this the best branding advice ever? Liquid Death Founder shares all! Episode 16 of PDU #shorts

Does your brand deliver more than just a product? Is Red Bull a drinks company or an action sports company? Liquid Death is more than a water company, they are an Entertainment company building the brand of the future. Follow Liquid Death for more marketing and brand building tips. #shorts…

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Aug. 22, 2022

This freshness seal is overkill, if you want it fresh use a bottle. #shorts

Combining materials like aluminum and plastics makes it harder to recycle and separate. #packaging #sustainable #recycle #cannabis #shorts #aluminium #beer

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Aug. 22, 2022

What inspired you to create an educational game to introduce youth of color to design?

Designer Deon Nixon launched a game Design Eye to introduce youth of color to the opportunities a creative career can lead to and open up a new path for creatives of all ages. Listen to the full episode 23. #packaging #shorts #packagingdesign #graphicdesign #blackdesigners #creativedirector #packagingdesigner #designeducation

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Aug. 22, 2022

Comment what you call this box construction.

This box construction has a million names and not all make sense, If you are a packaging designer or packaging engineer you probably call this something different. What do you call it? #packaging #packagingdesign #packagedesign #Packagingengineering #engineering #box #designeducation

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Aug. 22, 2022

How To Be Consistently Innovative - Black Ink Projects Designing the Adidas x Mr. Bailey Shoe Box

Black Ink Projects Co-founders Matt and Hayden get into how they are able to consistently deliver innovative packaging design to the point they almost have free rein over final designs. Want more packaging design content? How to design packaging, what is luxury packaging, what is sustainable packaging? Get everything you…

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Aug. 22, 2022

When you see a familiar design in a different product category. #shorts

Am I the only one that thinks this is a Goldfish ripoff? #packaging #packagingdesign #graphicdesign

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Aug. 22, 2022

What’s this? It’s packaging engineering!

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Aug. 22, 2022

Why you need strategy in place before you begin designing. Chloe Templeman answers #shorts

Executive Creative Director of Bigfish London shares how to build a design strategy before anything is designed and why it's important to do so. Listen, learn, and Share. Episode 102 #packagingdesign #creativedirector #strategicdesign #graphicdesign #packaging #branding

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Aug. 22, 2022

What is the best drink packaging? Tom Szaky explains #shorts

Tom Szaky, Founder of Terracycle and Loop, sustainable packaging expert explains what the best packaging for a drink is. Listen to episode 5 to learn everything you need to know to level up your sustainable packaging know-how. #sustainablepackaging #sustainability #aluminium #recycle #packagingdesign #design #graphicdesign #shorts

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Aug. 22, 2022

Mat Bogust explains How the world famous Think Packaging was born. #shorts

Mat Bogust, world famous packaging designer explains how he dropped out of school, moved to New Zealand and couldn't find work he loved so, he launched Think Packaging. Learn more on Episode 4 #packaging #packagingdesign #newzealand #founder #graphicdesign #startingabusiness

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Aug. 22, 2022

Scariest moment in your design career? Brandi Parker of Pearlfisher explains #shorts

Imagine showing up at a press check miles away from your office with a client and the files you delivered to the printer were wrong? What would you do? How would you handle Brandi's situation? Listen to Episode 7 to find out. #packagingdisaster #printingdisasters #packagingdesign #graphicdesign #shorts #printing #packaging #unboxing

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Aug. 22, 2022

Alex Center - How to be a Packaging Designer #shorts

Alex Center, Founder of Center Design in Brooklyn NYC shares what it takes to be a packaging designer. Listen to hear Alex answer these questions. What is packaging design? What is graphic design? #packaging #design #packagingdesigner #alexcenter #graphicdesign

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Aug. 22, 2022

Aaron Brashear - The Future of Packaging is Digital #shorts

Aaron Brashear, professor at FIT NYC and Parsons The New School discusses how the future of packaging is fast becoming digital. Listen to the whole episode! #packaging #packagedesign #packagingpodcast #digitalprinting #future

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Aug. 22, 2022

Black Ink Projects on PDU #Shorts

#Shorts Did you know the hole on the side of the Pharrell Humanrace shoe boxes is the exact dimensions of the phase of the moon as seen on the day Pharrell was born in Miami? Packaging Design can do more than hold your product, it can create moments of discovery…

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Aug. 18, 2022

The Packaging Class - Terminology

Don't know your BMC from your GSM? Join me for a quick 15-30 minute class on packaging terminology and get a rundown of packaging terms you need to know. Whether you're a graphic designer, packaging engineer, or packaging manufacturer this class help you communicate like a pro. Join me, Evelio…

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Aug. 17, 2022

What does an ECD do?

Learn what an Executive Creative Director does at a design agency, what they're responsible for, and how lifelong learning is critical to the position. We talk with Chloe Templeman of BigFish London and previously DesignBridge about what it's like to be a female executive. From being a mentor to a…

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Aug. 17, 2022

How Strategy Defines Packaging Design

Chloe Templeman shares how strategy defines packaging design by creating the foundation of a great brief. Get the difference between a good design brief, how to design packaging to a brief, and even get the key questions to ask a client when starting a strategy workshop. Chloe is the Executive…

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May 26, 2022

Packaging News Weekly - May 23, 2022

Packaging News for May 23, 2022 with Evelio Mattos, Cory Connors, and Adam Peek. Listen to the Package DEsign Unboxd podcast for more!

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May 13, 2022

Waste Expo by Waste 360 Las Vegas Recap

Why is recycling packaging so expensive? Packaging and sustainability experts recap the events at Waste Expo in Las Vegas. Host of Package Design Unboxd, Evelio Mattos Host of People of Packaging podcast, Adam Peek Host of Sustainable Packaging podcast, Cory Connors and guests.

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May 9, 2022

Packaging News Weekly May 9th 2022

What is National Packaging Design Day and how did I start it? The new Play to Earn Crypto game that will reward players for recycling by planting IRL trees and paying out in their token. What are the current plastics recycling rates in USA and should we believe the 5%…

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