Does how much a product costs impact the materials selected for packaging? Should you choose paperboard, corrugate, aluminum, coated, uncoated? There are many choices when it comes to materials and packaging design. In this episode we explain the different materials you can choose and how to determine if they are…
Did you know that the paper you choose for your packaging is important? Did you realize that the opacity of that paper will matter more than the color if you're wrapping that paper onto a darker substrate? Most packaging is made up of layers of materials that impact each other's…
Here is how you create Pantone colors in illustrator without having Pantone in Adobe. Pantone colors are just a guide for what the printer is going to reference when buying or mixing ink. They will not match it to the book or to the screen, they will mix it based…
Here's how to create your own Pantone swatches in Adobe without Pantone. Pantone is just an identifier for the recipe of the color, it is not anything else. So name your color swatches the name that corresponds to the Pantone book and create away! Watch the full how to use…
In this video, we'll be sharing our expert tips and tricks on how to design packaging that will stand out on the shelves. We'll cover everything from sketching your concepts with a pencil or an iPad to what's important to include in every packaging sketch. You'll learn how to develop…
Knowing what your product needs is critical in selecting materials for packaging. Should you choose paperboard, corrugate, aluminum, coated, uncoated? There are many choices when it comes to materials and packaging design. In this episode we explain the different materials you can choose and how to determine if they are…
In this video, we'll be sharing our expert tips and tricks on how to design packaging that will stand out on the shelves. We'll cover everything from sketching your concepts with a pencil or an iPad to what's important to include in every packaging sketch. You'll learn how to develop…
The Packaging Unbox PThe Packaging Unbox Podcast recently had the pleasure of speaking with Sherry Horowitz about Mid Journey artificial intelligence. They discussed the different types of prompts that she uses, how to get started with a prompt, and making a living with Mid Journey as her copilot. They also…
What questions should you ask when designing packaging? Should you choose paperboard, corrugate, aluminum, coated, uncoated? There are many choices when it comes to materials and packaging design. In this episode we explain the different materials you can choose and how to determine if they are the right one for…
Here's how I start each prompt, seep it basic before you get too complicated in your packaging design as one word can break a prompt. Always use the terms "Packaging Design" is that's your goal. Start by writing a one or two word prompt for what you will be generating…
Midjourney is a great toll for concept development of packaging design, but it is not the tool to develop your entire package design. Use it for moodboards, early concepts, and tightening your brief. Don't show the results to a client as final art. MJ will devalue the skillset you bring…
When you get started writing prompts, the first thing you should do is test if Midjourney even knows what your main subject is. Has it been trained enough on your niche subject? Start by writing a one or two word prompt for what you will be generating later in the…
When you get started writing prompts, the first thing you should do is test if Midjourney even knows what your main subject is. Has it been trained enough on your niche subject. Start by writing a one or two word prompt for what you will be generating later in the…
In this video, we'll be sharing our expert tips and tricks on how to design packaging that will stand out on the shelves. We'll cover everything from sketching your concepts with a pencil or an iPad to what's important to include in every packaging sketch. You'll learn how to develop…
In this video, we dive into the world of packaging materials and provide you with the ultimate guide on how to choose the right one for your product. From paper to plastics, metals, and new cutting-edge materials, we cover all the bases and provide you with the information you need…
For many people starting with Midjourney is hard because they can't think of what to create. There are limitless options but where do you start? I suggest starting in the community feed to see what is being done at the moment. Find the things that you gravitate towards and copy…
Should you choose paperboard, corrugate, aluminum, coated, uncoated? There are many choices when it comes to materials and packaging design. In this episode we explain the different materials you can choose and how to determine if they are the right one for your packaging. Materials impact budget, production process, and…
In this video, we dive into the world of packaging materials and provide you with the ultimate guide on how to choose the right one for your product. From paper to plastics, metals, and new cutting-edge materials, we cover all the bases and provide you with the information you need…
Lilli explains how she got her first packaging design client and shares where she is finding new design clients today. So If you're asking where do I get design clients, listen to the full episode. Subscribe: https://bit.ly/PUSubs #packaging #howto #design #branding #marketing #startup
When you want to use recycled paper for your packaging or branding , the color you choose requires knowing that color will change every time you order it. Here's why. #paper #packaging #design #startup #branding #sustainability #recycling
*This episode does not constitute any legal advice. John, the founder of Counsel for Creators, is a lawyer turned creative who has built a company that supports creatives. They have a subscription model which provides access to a legal team as well as other cool features. In this conversation, Evelio…
Not sure how much to charge for your design work? Are you asking "How much do I charge for Design?" This episode is for you. Losten to Lilli explain how she not only began charging more but also ended up owning stakes in her clients. #packaging #design #howto #branding #marketing…
We all make mistakes when we're early in our packaging design careers. You will too. Don't worry, just don't make the same mistake twice! If you're not screwing up you're not learning. Become a better packaging designer by making mistakes and pushing yourself to learn from them and those around…
