How to DTC start-ups design packaging to build their brand? Last Crumb the latest L.A. start-up to create luxury cookies delivered via streetwear style weekly drops delivers a masterclass in packaging design. Professional packaging designer Evelio Mattos unboxes the cookies to share each step and what works and what doesn't…
Packaging design for luxury brands requires a tempo, a story, and a climax. Today we're breaking down how luxury brand Bulgari packages its luxury jewelry. We'll see what it does well, and what it does not so well. The goal is that you learn from the mistakes and successes of…
Had to upgrade and get a new laptop, so I went with the MacBook air. Seeing the recycle symbol on the bottom of the box I thought it would be a good idea to tear down the box to uncover if Apple's MacBook Air packaging is actually recyclable. Watch the…
Many packaging designers use Adobe Illustrator to create packaging dielines, which is awesome. But also time-consuming, and probably requires more math than you care to do. I'm going to show you how to make a dieline for a "tuck top auto bottom" box with an easy to follow step by…
How do you design packaging for your start up when you’re a packaging designer? Check out this unboxing of PaleoRoo Epic Granola! Quickly understand what it takes to stand out on shelf against the big brands by using what they’re not. PaleoRoo uses color blocking, character illustrations, and cues to…
Let's unbox Verse chocolate to understand how to design packaging for a start-up chocolate brand. From the gabled box exterior to the single serve sachets inside, we go through construction, design, and user experience. Watch to learn more from Packaging Designer and host of the Package Design Unboxd podcast, Evelio…
How do you package your samples or marketing materials? Fedrigoni, Italy's premiere paper maker sends out their magazine in a beautiful envelope. Let's unbox it to understand how they design packaging to entice consumers to engage with their brand.
How do luxury packaging designers choose the papers they’ll use when they design packaging? Fedrigoni’s paper collection is unboxed to show how paper brands create packaging to entice designers to choose their paper. By validating their place in design with a beautiful unboxing experience it establishes them as experts in…
How do you create packaging guidelines and what should they include? Logan Steinfeld from Staples explains a few sections of the 300+ page packaging guidelines used for their Coastwide facilities brand. Brands with thousands of SKUs like Coastwide can benefit from the detail included in packaging guidelines like these. Brands…
Product packaging design unboxing of the Amazon Echo, reviewing all aspects of the package design. Review everything from user experience and messaging, to materials and sustainability.
Everyone talks about sustainable packaging, but what exactly is it? Well, that depends, and our guest Tom Szaky agrees as sustainability depends on many factors. In this episode we discuss what is sustainability, the business of recycling, and most importantly what designers need to know in order to design sustainable…
Learn how to design packaging by understanding how brands develop product packaging to create an unboxing experience. Watch as Packaging Designer Evelio Mattos unboxes the Google Nest Hub Max and underscores the importance of clear communication through out the unboxing process. Dive into materials used on the Google Nest Hub…
Can Smartish deliver the best user experience of 2020 complete with delight and a memorable unboxing for their $10 product? YES, let's see how they did it. Watch how a well designed dieline combined with graphics that speak directly to the consumer create one of the best unboxing's of 2020…
How do you connect with people that are only interacting with your packaging? You create a story that builds as they open and get closer to the product. Watch as Evelio Mattos, Packaging Designer and Creative Director unboxes a pair of Hunter Boots. He identifies the steps taken by the…
Are there steps you're missing in your packaging design? Professional packaging designer walks you through 3 critical steps in packaging design. Watch as Evelio Mattos Creative Director of Packaging walks you through an unboxing for the Roomba 690 to understand what an unboxing should strive for. Spot missed opportunities in…
Viewing packaging design through the lens of user experience allows you to identify opportunities to connect brands with consumers. Watch how Evelio unboxes the Sony Future Lab's 'N' head set, reviews missed UX opportunities, and teaches you how to test usability. Packaging design is more than a pretty box with…
Understand packaging's user experience, packaging materials, and who the users are when you design product packaging. In this episode packaging designer Evelio Mattos unboxes the Polaroid Lab and uncovers ways in which to improve your own brand's packaging design. From on shelf to in-hand, get a glimpse into the pros…
