Explore the power of branding within commoditized categories. Richard shares his thoughts on standout brands like Liquid Death and provides behind-the-scenes details on successful projects like Seabrook and Horlicks. This conversation dives deep into the nuances of maintaining brand identity and leveraging creativity to break through saturated markets. Richard emphasizes…
Sit down with Asa Cook, co-founder of Intertype Studio, to uncover the multi-layered storytelling world of brand and packaging design. Asa shares his journey from a graphic design student to a Pentawards-winning designer, illustrating how everyday experiences and cultural immersions feed into his creative process. Asa delves into how Intertype…
Evelio, Cory, and Adam discuss the differences between tree-free packaging and the rend of paperization where all packaging is tree-based. How this new trend can help you be more sustainable and the unplanned consequences of making decisions based on trends without the research. Patagonia is pledging to go tree-free for…
How do designers freelance and should you take every project that is available?
Ask your packaging questions here: https://www.linkedin.com/in/eveliomattos/ Or leave a comment, we'll answer it. About this show: Matt Hanzly: Matt is a seasoned packaging designer with a rich background in packaging engineering. He graduated from Rochester Institute of Technology (RIT) and later took graphic design courses at Rhode Island School of…
Packaging design has become a tight knit community still with its cliques and mean girls, but mostly it's a big community that helps each other. Have you joined a design community in your niche?
Have packaging questions? Just ask: https://www.linkedin.com/in/eveliomattos/ Cory Connors is the host of the "Sustainable Packaging Podcast" and a recognized thought leader in sustainable packaging solutions. With a vast background in the packaging industry, Corey has dedicated his career to exploring and promoting eco-friendly packaging innovations that meet the demands of…
Build a profitable career in design, whether you build an agency or are a freelance packaging designer. You can make money in design this episode discusses what you need to know. Fred Hart is an experienced designer and brand strategist who recently transitioned into a new venture after building and…
James Victore explains how to identify if you're a frustrated creative professional and how to change that today. The design industry has changed significantly, with a multitude of influences and voices making it harder for young designers to sustain their careers. Design icons are less prominent today, and many younger…
James Victore's art has been on display at the MoMA for years, here's how he got there and what he got in return. The design industry has changed significantly, with a multitude of influences and voices making it harder for young designers to sustain their careers. Design icons are less…
Need help with your packaging? https://www.linkedin.com/in/eveliomattos/ We're handing the reins to recent graduate Grace Lee, she's interviewing me to find out the answers to the questions every graduate is asking today. How to get hired, how to get noticed, can I even find a job today? We get into it…
Unless you've been living under a rock you should have seen, heard, or even unboxed one of Google's new plastic-free hardward boxes. Let's dive into why this is a breakthrough for the industry. Get caught up on Google's plastci-free breakthrough before the show here: https://youtu.be/NlBQrmgBUIU?si=ssNJPWCErl6Gpkzc Learn about the people in…
James Victore has gotten rid of all his awards, do you keep yours on display? #packaging #design #graphicdesign #Awardwinning
Join us as a passionate speaker reveals the significance of coaching and transforming attitudes towards education. His personal journey emphasizes the joy of teaching and understanding students beyond their preconceived notions. #shorts #teachers #designeducation
The video discusses the importance of valuing work beyond monetary gain and the excitement of collaborating with clients. #shorts
James Victore drops the career advice you need to hear right now. James Victore is a renowned graphic designer, artist, and motivational speaker known for his unapologetically bold and unconventional design work. Author of books such as "Feck Perfuction", James has been featured in museums worldwide including MoMA, and has…
B&B studio's redesign of this chocolate favorite shows how a redesign is done well, and why communication is critical in packaging design.
Designer for Starface, Violet Grey, Levis, Converse, Daniel Lowe elaborates on the shifting paradigms in packaging—from the traditional luxury experience to minimalistic, sustainable designs. Guest Daniel Lowe is the founder of Someone & Others, a brand-building studio based in Los Angeles. An Arizona native, Daniel's professional journey in design and…
Curious about plastics and how it is impacting our environment or the future of plastics in our life? Let's dive into these and more questions with Jonathan Quinn, CEO of the US. Plastics Pact. If you've got questions, post them in the comments now for us to ask, or join…
Whoa! easily dissolving paper packaging could be the next big thing in packaging. Finding the right applications is as important as finding the right materials. Contact IDPdirect.com to learn more
Dave Hopkins shares how to make really money in the print and packaging world. Looking for a career as a designer or are you looking to make real money? Check out the full video.
Early days of Ai were wrought with designer fear and worry that Ai would be able to design packaging faster and better. But today these same designers are embracing the idea of Ai and incorporating it into their process. The full episode goes over the steps and the use cases…
Packaging as an industry is evolving daily and a great opportunity for designers to build the future of it today. Learn from Chloe and Evelio in the full episode that breaks down what packaging is, and the roles people play in the industry.
