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Videos

April 5, 2024

Product Packaging - How to Design Packaging

This week's episode of 'How to Design Packaging, take your product recommendation and design packaging for it LIVE. Dive into the creative process with us as we take a product requested by our audience and meticulously craft its packaging from the ground up. This episode is more than just a…

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April 4, 2024

Does Craftsmanship = Luxury? #shorts

Learn how to design luxury packaging and what luxury packaging can mean from Vincent Villeger is a seasoned luxury packaging designer (Burberry, Givenchy, By Far, Milton Brown, and more) with a rich background in the industry. Learn more about Vincent here: http://vincentvilleger.net Known for his refined and innovative approach to…

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April 3, 2024

How to Design Packaging for Luxury Brands

Learn how to design luxury packaging and what luxury packaging can mean from Vincent Villeger is a seasoned luxury packaging designer (Burberry, Givenchy, By Far, Milton Brown, and more) with a rich background in the industry. Learn more about Vincent here: http://vincentvilleger.net Known for his refined and innovative approach to…

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March 31, 2024

Packaging Today Show : Best of April Fool's Packaging

Evelio & Adam breakdown the best of April Fool's Packaging as seen online as an annual marketing exercise. Is it worth it, are they good, do they fall flat, or are they out right out of touch. Join Evelio & Adam to see what's new in marketing with packaging design.…

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March 28, 2024

Specright is Changing How We Do Business #shorts

Tom Preston of Specright breaks down the importance of data management in the future of business and design, watch the full episode here: https://youtu.be/fqE-lr9ycH4

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March 27, 2024

How will Ai shape the future of business #shorts

Tom Preston of Specright breaks down the importance of data management in the future of business and design, watch the full episode here: https://youtu.be/fqE-lr9ycH4

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March 27, 2024

Why Data Matters more than Ever for Packaging Design #shorts

Tom Preston of Specright breaks down the importance of data management in the future of business and design, watch the full episode here: https://youtu.be/fqE-lr9ycH4

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March 26, 2024

Future of Business Management with Specright #shorts

Tom Preston of Specright shares how Specright aims to change business by digitizing knowledge and making it accessible to anyone in your business, watch the full episode here: https://youtu.be/fqE-lr9ycH4

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March 25, 2024

Crafting a Compelling Story Enhancing Product Design with ChatGPT #shorts

Watch the full episode here to learn how to design packaging for your product with Ai: https://youtu.be/5cjlWAWIp0Q?si=zMZlmlhdOOC-CTSo But spend the time to actually build and craft a story That's what AI is for That's why I'm not showing you mid-journey That's why I'm not showing you runway Because who gives…

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March 25, 2024

How To Redesign Your Packaging #shorts

Watch the full breakdown of Raybern's packaging redesign and how marketing came into play for every design decisions and how you can too: https://youtu.be/z_U5u-VMTrg

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March 24, 2024

Psychology of Packaging and Product Design #shorts

Watch the full breakdown of Raybern's packaging redesign and how marketing came into play for every design decisions and how you can too: https://youtu.be/z_U5u-VMTrg

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March 23, 2024

Packaging Design Fails from a P&G Exec #shorts

Watch the full breakdown of Raybern's packaging redesign and how marketing came into play for every design decisions and how you can too: https://youtu.be/z_U5u-VMTrg

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March 22, 2024

Packaging Today Show: Future of Pringles Packaging

Let’s talk innovation, new ideas, and fresh packaging concepts. This week we’re talking to the recent winners of the international challenge to reimagine Pringles packaging from University of Wisconsin-Stout. We’ll meet Lukas David, Ethan Myers, and Zach Hoffmire creators of the winning entry that challenges how you’ve eaten chips your…

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March 22, 2024

How To Design Packaging : Selecting Materials

Week 2: Understanding Packaging Materials and Substrates **Class Description:** Dive deeper into the world of packaging design with a focused exploration of materials and substrates in our second week. This class is designed to expand your knowledge of the diverse range of materials available for packaging, including an array of…

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March 22, 2024

Using Inks To Brand Your Packaging

Download your Sustainable Guide here: https://idpdirect.com/design_guides/ Learn about your packaging specifications here: https://specright.com CTI Inks: https://www.ctiinks.com Guests: Daniel Wachter is the Chief Commercial Officer and shareholder at CTI (Chromatic Technologies Incorporated), a Colorado Springs-based company known for its innovative packaging technologies, including the color-changing ink used by Coors Light. With…

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March 22, 2024

The 1 Packaging Design Rule from P&P Executive You Need to follow #shorts

Watch the full breakdown of Raybern's packaging redesign and how marketing came into play for every design decisions and how you can too: https://youtu.be/z_U5u-VMTrg

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March 21, 2024

How To Design Packaging : Intro to packaging design and industry overview

Welcome to the beginning of your journey into Packaging Design. Our first week together lays the foundation for the transformative learning experience ahead. In this inaugural class, we'll embark on an exploration of the packaging design landscape, providing you with a comprehensive overview of the industry's past, present, and future.…

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March 21, 2024

How is Packaging Design Changing? #shorts

Watch the full video of how packaging is changing from Chloe Templeman ECD at Big Fish and Co Chair of Pentawards https://youtu.be/vfyNk78Qraw?si=FUaVTa6FvGmO0FVu Learn how the design industry is evolving and changing every day.

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March 21, 2024

Agencies Want To Know Your Side Hustle #shorts

Watch the full episode with Spencer Buck of Taxi Studio here: https://youtu.be/xuwEbq-YjHk

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March 20, 2024

What Does Sustainability Mean To You? #shorts

One thing is for sure, sustainability doesn't have one meaning, it means something different to each person we ask. Comment what sustainability means to you.

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March 20, 2024

What is Marketing : from P&G experience #shorts

Watch the full breakdown of Raybern's packaging redesign and how marketing came into play for every design decisions and how you can too: https://youtu.be/z_U5u-VMTrg

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March 19, 2024

How Do Agencies Price Design? #shorts

Watch the full episode with Spencer Buck, co-founder of Taxi Studio here: https://youtu.be/xuwEbq-YjHk

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March 18, 2024

Would you quit Your Day Job To Go Freelance #shorts

Andy Kurtts shares how he left his day job and went freelance on the Packaging Unboxd podcast. Listen to the full episode here: https://www.packagingunboxd.com/how-to-launch-a-packaging-design-agency/

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March 18, 2024

What's the most important aspect of building an agency? #shorts

Watch the full episode with Spencer Buck, co-fonder of Taxi Studio here: https://youtu.be/xuwEbq-YjHk

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