Videos

Discover how consumer preferences in packaging have shifted towards eco-friendliness. Gone are the days when thicker glass defined luxury; the latest trends showcase innovative designs like Johnny Walker's lightweight teardrop bottle encased in wood, proving that sustainability can be stylish. #EcoFriendly #SustainableDesign #GlassBottles #LuxuryPackaging #JohnnyWalker #ConsumerTrends #InnovativeDesign #Sustainability #BeveragePackaging #GreenPackaging

Download your free Packaging Design Guide: https://bit.ly/PackagingBook Evelio Mattos sits down with Chad Michael, a renowned spirits packaging designer, to discuss the secrets behind his stunning designs. If you're a packaging designer looking to elevate your craft, especially in the world of spirits, this conversation is packed with insights that…

What's the latest in packaging today? Get together with us and talk about sustainable packaging, design, manufacturing, and everything in between. Join us every week and learn about the lates in packaging here on LinkedIn Live every week. #packaging Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6673524016283648

Can packaging define brand identity and the importance of strategy in designing packaging. Danielle McWaters is the founder and principal of Design Sake Studio, a San Francisco-based design agency specializing in innovative brand development and packaging solutions. Since its establishment in 2014, Danielle has led the agency toward working primarily…

Today we have Laura Thomspon on the show to discuss the importance of the Pack Expo show for the packaging industry, what you'll find, who should go, and whats the best part of this massive event. Everything from manufacturers, resellers, new equipment, inventions and innovations, to creative solutions. If you're…

Join us for a hilarious podcast episode where we dive into the world of quirky snacks! Watch as our hosts taste-test unusual Oreos and share laugh-out-loud commentary, including a wild discussion about popping candy and soda. Tune in for snacks and laughs galore! #SnackTime #FunnyPodcast #SnackReviews #Oreos #HilariousConversations #TasteTest #PoppingCandy…

Discover how we transitioned our brand identity from sleep to a focus on relaxation through stunning illustrations and storytelling. Learn the art of impactful branding that makes a difference in a crowded market. #packaging #design #rebrand

Why Oreo & Coke's Packaging didn't work and how to fix it. Evelio is a seasoned packaging designer with over 15 years of experience in creating cutting-edge packaging solutions for global fashion, cosmetic, and CPG brands. Known for his insightful talks on packaging design, Evelio hosts the "Packaging Unboxed" podcast,…

In this video, we explore the crucial elements of brand evolution, analyzing case studies like Tropicana's journey. Discover how to identify key challenges and shifts for securing a strong market position, while maintaining brand integrity. #BrandEvolution #MarketingStrategy #TropicanaCaseStudy #BrandIdentity #BusinessChallenges #MarketPosition #BrandAwareness #CustomerInsights #pacakging #Branding #fail

Discover how storytelling transforms wine branding from mediocre to memorable. Explore how innovative designs and intriguing narratives captivate consumers and elevate experiences, making bottles conversation starters at dinner parties. It's all about the packaging and the stories they tell! #WineBranding #Storytelling #PackagingDesign #ConsumerExperience #WineCulture #MarketingStrategy #InnovativeDesign #DinnerPartyIdeas #WineLovers #BrandNarrative

Discover how Liquid Death transformed water branding by adopting craft beer elements, captivating storytelling, and innovative packaging. Learn about Mike's journey from graphic designer to entrepreneur and how testing ideas paved the way for success. #LiquidDeath #BrandingSuccess #WaterRevolution #CraftBeerInspired #EntrepreneurJourney #InnovativePackaging #StorytellingInBusiness #BeverageIndustry #MarketingStrategy #DisruptiveBrands

This week at 8:30am - We get to breakdown Chobani's AR Halloween themed packaging and discuss how limited editions can build a brand, invite new consumers, and engaging with your user. Work with a brand that ay benefit from AR Limited Edition packaigng? Tune to ask your questions and learn…

Explore the power of branding within commoditized categories. Richard shares his thoughts on standout brands like Liquid Death and provides behind-the-scenes details on successful projects like Seabrook and Horlicks. This conversation dives deep into the nuances of maintaining brand identity and leveraging creativity to break through saturated markets. Richard emphasizes…

Sit down with Asa Cook, co-founder of Intertype Studio, to uncover the multi-layered storytelling world of brand and packaging design. Asa shares his journey from a graphic design student to a Pentawards-winning designer, illustrating how everyday experiences and cultural immersions feed into his creative process. Asa delves into how Intertype…

Evelio, Cory, and Adam discuss the differences between tree-free packaging and the rend of paperization where all packaging is tree-based. How this new trend can help you be more sustainable and the unplanned consequences of making decisions based on trends without the research. Patagonia is pledging to go tree-free for…

How do designers freelance and should you take every project that is available?

Ask your packaging questions here: https://www.linkedin.com/in/eveliomattos/ Or leave a comment, we'll answer it. About this show: Matt Hanzly: Matt is a seasoned packaging designer with a rich background in packaging engineering. He graduated from Rochester Institute of Technology (RIT) and later took graphic design courses at Rhode Island School of…

Packaging design has become a tight knit community still with its cliques and mean girls, but mostly it's a big community that helps each other. Have you joined a design community in your niche?

Have packaging questions? Just ask: https://www.linkedin.com/in/eveliomattos/ Cory Connors is the host of the "Sustainable Packaging Podcast" and a recognized thought leader in sustainable packaging solutions. With a vast background in the packaging industry, Corey has dedicated his career to exploring and promoting eco-friendly packaging innovations that meet the demands of…

Build a profitable career in design, whether you build an agency or are a freelance packaging designer. You can make money in design this episode discusses what you need to know. Fred Hart is an experienced designer and brand strategist who recently transitioned into a new venture after building and…

James Victore explains how to identify if you're a frustrated creative professional and how to change that today. The design industry has changed significantly, with a multitude of influences and voices making it harder for young designers to sustain their careers. Design icons are less prominent today, and many younger…

James Victore's art has been on display at the MoMA for years, here's how he got there and what he got in return. The design industry has changed significantly, with a multitude of influences and voices making it harder for young designers to sustain their careers. Design icons are less…

Need help with your packaging? https://www.linkedin.com/in/eveliomattos/ We're handing the reins to recent graduate Grace Lee, she's interviewing me to find out the answers to the questions every graduate is asking today. How to get hired, how to get noticed, can I even find a job today? We get into it…

Unless you've been living under a rock you should have seen, heard, or even unboxed one of Google's new plastic-free hardward boxes. Let's dive into why this is a breakthrough for the industry. Get caught up on Google's plastci-free breakthrough before the show here: https://youtu.be/NlBQrmgBUIU?si=ssNJPWCErl6Gpkzc Learn about the people in…