Have a Packaging Question? DM here: https://www.linkedin.com/in/eveliomattos/ In this episode of Packaging Unboxed, host Evelio Mattos explores the transformative power of packaging with Base Design's Geoff Cook and Anthony Franklin. The discussion illuminates how packaging extends beyond mere product protection, serving as a vital component in shaping a brand's identity…
Join Evelio, Cory, and Adam as they welcome Specright.com 's Matthew Wright (CEO) and Laura Foti (CMO) to discuss why the future of packaging begins with specifications. We'll cover regulations, data management, waste reduction, supply chain efficiencies, and why you should take a test drive of the Specright platform. Need…
Have packaging questions? Ask me: https://www.linkedin.com/in/eveliomattos/ Neha Tulsian is the founder of NH1 Design, a design agency known for marrying science, design, and logic to offer unique branding and packaging solutions across various industries. With a background in design from London and experiences in companies like Johnson Banks and William…
To survive in the cutthroat retail environment, packaging is crucial. We explore how eye-catching designs can turn product placement into sales and the importance of quick turnover on store shelves. Discover the strategies that can make or break your retail business. #RetailSuccess #PackagingDesign #SupermarketStrategies #ProductTurnover #RetailMarketing #AttentionGrabbing #ConsumerBehavior #SalesGrowth #BusinessTips…
Join us in this hilarious episode as our hosts dive into the age-old mystery of 'What’s with all the air in cereal bags?' Laugh along as they humorously dissect this everyday annoyance and share a few funny moments! Perfect for anyone who loves a good chuckle. #CerealMystery #FunnyMoments #ComedyTalk #CerealBags…
#CerealPackaging #InnovativeDesign #FormFactors #PackagingIndustry #CreativeSolutions #FoodDesign #ConsumerExperience #SustainablePackaging #MarketingIdeas #BrandInnovation
Explore the innovative world of gamification in retail! This video highlights how brands can engage kids with interactive QR codes, keeping their interest alive through ongoing games and updates. Discover strategies to turn mundane shopping into an exciting adventure! #Gamification #RetailInnovation #QRCodes #KidsEngagement #InteractiveMarketing #BrandStrategy #GameOn #ConsumerExperience #MarketingTrends #DigitalEngagement
Let's cover the latest in packaging that your clients will be asking you about the rest of the week. If you're a brand, then these are the questions you should be asking your suppliers. Join Evelio Mattos, Cory Connors, and Adam Peek every week at 7:30am PST to get the…
Download the FREE Packaging Guide: https://mailchi.mp/f72f308e4501/bkydj0iixl Evelio Mattos is a seasoned packaging designer with over 15 years of experience working with luxury brands to introduce innovative packaging solutions to the market. He is also recognized for his public speaking engagements worldwide, where he shares insights on improving packaging design. Adam…
Discover how consumer preferences in packaging have shifted towards eco-friendliness. Gone are the days when thicker glass defined luxury; the latest trends showcase innovative designs like Johnny Walker's lightweight teardrop bottle encased in wood, proving that sustainability can be stylish. #EcoFriendly #SustainableDesign #GlassBottles #LuxuryPackaging #JohnnyWalker #ConsumerTrends #InnovativeDesign #Sustainability #BeveragePackaging #GreenPackaging
Download your free Packaging Design Guide: https://bit.ly/PackagingBook Evelio Mattos sits down with Chad Michael, a renowned spirits packaging designer, to discuss the secrets behind his stunning designs. If you're a packaging designer looking to elevate your craft, especially in the world of spirits, this conversation is packed with insights that…
What's the latest in packaging today? Get together with us and talk about sustainable packaging, design, manufacturing, and everything in between. Join us every week and learn about the lates in packaging here on LinkedIn Live every week. #packaging Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6673524016283648
Can packaging define brand identity and the importance of strategy in designing packaging. Danielle McWaters is the founder and principal of Design Sake Studio, a San Francisco-based design agency specializing in innovative brand development and packaging solutions. Since its establishment in 2014, Danielle has led the agency toward working primarily…
Today we have Laura Thomspon on the show to discuss the importance of the Pack Expo show for the packaging industry, what you'll find, who should go, and whats the best part of this massive event. Everything from manufacturers, resellers, new equipment, inventions and innovations, to creative solutions. If you're…
Join us for a hilarious podcast episode where we dive into the world of quirky snacks! Watch as our hosts taste-test unusual Oreos and share laugh-out-loud commentary, including a wild discussion about popping candy and soda. Tune in for snacks and laughs galore! #SnackTime #FunnyPodcast #SnackReviews #Oreos #HilariousConversations #TasteTest #PoppingCandy…
Discover how we transitioned our brand identity from sleep to a focus on relaxation through stunning illustrations and storytelling. Learn the art of impactful branding that makes a difference in a crowded market. #packaging #design #rebrand
Why Oreo & Coke's Packaging didn't work and how to fix it. Evelio is a seasoned packaging designer with over 15 years of experience in creating cutting-edge packaging solutions for global fashion, cosmetic, and CPG brands. Known for his insightful talks on packaging design, Evelio hosts the "Packaging Unboxed" podcast,…
In this video, we explore the crucial elements of brand evolution, analyzing case studies like Tropicana's journey. Discover how to identify key challenges and shifts for securing a strong market position, while maintaining brand integrity. #BrandEvolution #MarketingStrategy #TropicanaCaseStudy #BrandIdentity #BusinessChallenges #MarketPosition #BrandAwareness #CustomerInsights #pacakging #Branding #fail
Discover how storytelling transforms wine branding from mediocre to memorable. Explore how innovative designs and intriguing narratives captivate consumers and elevate experiences, making bottles conversation starters at dinner parties. It's all about the packaging and the stories they tell! #WineBranding #Storytelling #PackagingDesign #ConsumerExperience #WineCulture #MarketingStrategy #InnovativeDesign #DinnerPartyIdeas #WineLovers #BrandNarrative
Discover how Liquid Death transformed water branding by adopting craft beer elements, captivating storytelling, and innovative packaging. Learn about Mike's journey from graphic designer to entrepreneur and how testing ideas paved the way for success. #LiquidDeath #BrandingSuccess #WaterRevolution #CraftBeerInspired #EntrepreneurJourney #InnovativePackaging #StorytellingInBusiness #BeverageIndustry #MarketingStrategy #DisruptiveBrands
This week at 8:30am - We get to breakdown Chobani's AR Halloween themed packaging and discuss how limited editions can build a brand, invite new consumers, and engaging with your user. Work with a brand that ay benefit from AR Limited Edition packaigng? Tune to ask your questions and learn…
Explore the power of branding within commoditized categories. Richard shares his thoughts on standout brands like Liquid Death and provides behind-the-scenes details on successful projects like Seabrook and Horlicks. This conversation dives deep into the nuances of maintaining brand identity and leveraging creativity to break through saturated markets. Richard emphasizes…
Sit down with Asa Cook, co-founder of Intertype Studio, to uncover the multi-layered storytelling world of brand and packaging design. Asa shares his journey from a graphic design student to a Pentawards-winning designer, illustrating how everyday experiences and cultural immersions feed into his creative process. Asa delves into how Intertype…
Evelio, Cory, and Adam discuss the differences between tree-free packaging and the rend of paperization where all packaging is tree-based. How this new trend can help you be more sustainable and the unplanned consequences of making decisions based on trends without the research. Patagonia is pledging to go tree-free for…
