July 9, 2021

Recycling Packaging 1 Material at a Time w/ Simon Van Leuven | Ep 51

Recycling Packaging 1 Material at a Time w/ Simon Van Leuven | Ep 51

Learn what happens to packaging after it's picked for recycling and how to design packaging that increases the chances of actually being recycled. This episode digs into the reality of the recycling and composting systems in place today world wide.

Simon Van Leuven is Vanden Recycling's Director of Australia and an expert in plastics collection and recycling.

Follow Simon on linkedIn.

Simon Van Leuven breaks down what happens to your packaging after it's picked up for recycling. We discuss how to design packaging for sustainability, and how different packaging materials impact the true nature of sustainable packaging design.


Simon is someone that I’ve followed for a while and watched many of his videos where he’s out on the job at recycling plants, MRFs, or even outdoors fishing and picking up trash.

He’s a director at Vanden Recycling based in Melbourne Straya, he’s also the host of Think Beginning Not End where he gets into the nits and grits of recycling and sustainability.

You can learn more about Simon before we get into this episode by hunting him down on LinkedIn, search for Simon Van Leuven,

If you want to learn how your packaging impacts the recycling industry, you’re going to love this episode.

Today you’re goin to get a few massive ideas.

1 - What happens to the various materials once they get to your local MRF

2 - New labeling requirements being implemented today

3 - Compostable packaging - is it a lie?

Make sure to take notes, and enjoy the episode.


Follow Evelio Mattos on LinkedIn for daily sustainable packaging information


Connect with Simon Van Leuven on LinkedIn

Subscribe to his podcast Think Beginning Not End


Support our sponsor IDP Direct, the luxury packaging manufacturer.


Get 20% off your custom packaging dielines from DieCutTemplates.com

Sponsor Links:

Sustainable Packaging Manufacturer - IDPDirect

Specifications Management - Specright

*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.


Listen to these episodes next:

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Founder of Center Design and Front and Center Podcast Host Alex Center

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario


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