Nov. 9, 2020

Packaging Design for Purpose, Emotion, and Function | Ep. 31

Packaging Design for Purpose, Emotion, and Function | Ep. 31

Today’s Guests are Chris Cook & Audra Nebolini, ACDs at CBX. Here's what we discuss and what you can learn more about:

  1. Packaging design strategy, what it's like in a major brand strategy session
  2. Setting benchmarks for success
  3. How brands can communicate purpose using design cues on shelf

We discuss how you can take a brand like Clorox who previously was seen as an under the sink product with skull and crossbones for its ability to kill everything and creating a 180 degree turn in the consumer’s perception of purpose.

Listen to how packaging and design influences consumers to embrace Clorox today for the safety it delivers.

If you’re enjoying the show, please leave us a review whereever you listen to podcasts, it would mean a great deal to me and help others interested in packaging discover the show.

Connect with Guests:

Audra Nebolini on LinkedIn

Chris Cook on LinkedIn

Learn more about CBX online

Connect with Evelio Mattos on LinkedIn

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