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AB InBev's Global Director of Innovation - Packaging, Keenan Thompson shares the process their Global Innovation Technology team uses for designing packaging.
We get deep into the process and take apart what innovation actually means. How to take disparate information and mold it into the future when you have the right team at the table.
We discuss the team's recent packaging innovation for Corona which uses agri-waste to make the board for the 6 pack carriers. We discuss the testing of the technology and the parameters set in the design process.
How this new technology helps farmers make more financially by selling the waste as well as the product to the same brand creating sustainable businesses as well as sustainable packaging.
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