Dec. 15, 2022

From Cannabis Brand Designer to Cannabis Brand Owner Lilli Keinaenen | Ep 119

From Cannabis Brand Designer to Cannabis Brand Owner Lilli Keinaenen | Ep 119
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Have you ever wanted to own a brand you've designed for? Or at least have a partial ownership in its success? Lilli Keinaenen explains how designing packaging for a cannabis brand led to having an equity stake in Green Bee Botanicals. We discuss creative billing, imposter syndrome, the complexities of cannabis packaging, and a smelly fish challenge on TikTok.

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Listen to these episodes next:

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What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario


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Lilli KeinaenenProfile Photo

Lilli Keinaenen

Packaging + Branding Designer

Changemaker Creative designs sustainable packaging and brands for cannabis companies with heart. Creating award-winning brands that stand out on crowded dispensary shelves and connect with consumers. As a classically trained designer with a Bachelor of Arts and decades of experience, you can often find me presenting about packaging sustainability and cannabis brand marketing.