Lilli Keinaenen

Packaging + Branding Designer

Changemaker Creative designs sustainable packaging and brands for cannabis companies with heart. Creating award-winning brands that stand out on crowded dispensary shelves and connect with consumers. As a classically trained designer with a Bachelor of Arts and decades of experience, you can often find me presenting about packaging sustainability and cannabis brand marketing.

119

Dec. 15, 2022

From Cannabis Brand Designer to Cannabis Brand Owner Lilli Keinaenen | Ep 119

Have you ever wanted to own a brand you've designed for? Or at least have a partial ownership in its success? Lilli Keinaenen explains how designing packaging for a cannabis brand led to having an equity stake in Green Bee Botanicals. We discuss creative billing, imposter syndrome, the complexities of cannabis packaging, and a smelly fish challenge on TikTok. Learn more about Change Maker Creative here. Connect with Lilli on LinkedIn Haven't connected with Evelio on LinkedIn yet? Follow hi...

Guest: Lilli Keinaenen

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