Episodes

How do you build a packaging design agency when you're not in a big city known for design? Ask Mat Bogust of Think Packaging and he'll tell you to just start posting and the world will notice! Today, New Zealand is known for some amazing design with loads of award winning packaging design emerging from halfway around the world. Talking with Mat we go through his process, rough setting, how he builds pristine samples from the start, and why he sings to his clients. We talk the finer points of I...

Beau Peck Director of Marketing and Zero Waste at The Pro Recycling Group, breaks down the value for packaging designers to understand what happens to your packaging once it's discarded. We talk about the benefits of pre-sorted recycling of packaging and the downsides to closed lid systems. We also touch on the confusion caused by mixed packaging materials, compostable packaging, and film laminates used in pouch packaging. The rising use of mono material packaging is a key finding, and somethin...

Vincent Villeger, former Director of Packaging at Burberry discusses what makes luxury packaging powerful, and how to follow your creative instincts to make the right decisions. We answer if primary packaging such as fragrance bottles are even to be considered packaging and discover a new point of view in how to design packaging. Joins us to discuss what packaging is and isn't, what makes package design elevate itself to be considered luxury packaging, and how you design packaging for the world...

In our first episode we discuss the realities of sustainable packaging design and what to consider when considering sustainable materials. Our guest is Nikki Withington, owner of Square 1 Packaging Solutions and NPD based in New Zealand. We speak to Nikki about how she helps her clients navigate sustainability from product and packaging design to what happens to their packaging materials long after they're gone. If you're thinking about sustainable packaging, you are going to want to listen to ...