Steve from Designalytics explains how by not following trends you create opportunities to capitalize on dying trends by creating the next one.
Tito's Vodka was so different from what was popular that it was counter to the dying trend of craft.
Full episode on how testing and consumer reactions can build a better brand with package Design here:
https://youtu.be/BasqVHFNo0g
#packaging #focusgroup #marketing #testing #design #packagedesign #startup
