Which Vanilla Packaging is the Most Vanilla?

This week on Packaging Today, it’s a vanilla face-off.

In our Pack of the Week segment, we’re putting two pure vanilla extract brands head-to-head: Cook’s and Rodelle. One leans vintage apothecary with heritage typography and gold accents, while the other goes modern organic with crisp white space and botanical illustration.

Which bottle tells a richer story?
Which one whispers "premium" from the shelf without shouting?
And—more importantly—what design cues are they using to justify your $12+ purchase?

We break down materials, hierarchy, color theory, and whether or not we’d keep the bottle after the last drop.

🎯 In this episode:

Why label texture might be more powerful than color
How Rodelle’s design plays the trust game
The subconscious nostalgia baked into Cook’s
🧠 Tune in for a sharp critique, honest rankings, and inspiration you can use in your next project.