In this episode of Packaging Today, Cory Connors, Adam Peek, and Evelio Mattos unpack the popular (and slightly concerning) trend of people who refuse to throw away packaging, yes, even years later.
Inspired by a recent VegOut article claiming that hoarders of boxes possess “unique traits,” we ask the real question:
Should packaging be designed to be kept… or recycled?
We break down:
The kinds of packaging people actually keep (and why)
Personal stories of packaging we still have (and can’t justify)
Whether designers should engineer for attachment or optimize for sustainability
Why “collector-worthy” packaging might be sabotaging circularity
This episode is part therapy, part teardown, and fully focused on helping packaging professionals think deeper about how emotional design intersects with environmental responsibility.
If you’ve ever saved a box just in case… or want to understand why your customers do... Join us.
Here's a link to that article from Vegout:
https://vegoutmag.com/lifestyle/dna-people-who-cant-throw-away-packaging-in-case-they-need-it-later-often-display-these-7-unique-traits/
