How do you build own brands for existing brands? If you've ever wondered how designers create private label packaging design that connects with consumers in within a shopping experience, Danielle Beal shares her experiences from designing for Tesco to their Pentaward winning design for Levain Bakery.

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Packaging Unboxd podcast, previously known as the the Package Design Unboxed podcast and the Packaging Podcast is an original publication by Evelio Mattos, Unboxed © 2023