Struggling to make your packaging stand out on crowded shelves? In this episode of Packaging Unboxd, we break down two major redesigns by Chase Design Group—Dorot Gardens, a frozen garlic and herb brand that had to solve the problem of being invisible in the freezer aisle, and Tombstone Pizza, a refresh that modernized the brand while keeping its bold attitude intact. Learn how smart design choices, from color strategy to shelf visibility, can transform a product’s success. Whether you're a designer or launching a CPG brand, this episode delivers insights you can use today.
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(00:00) - Why Packaging Design is More Important Than You Think
(00:36) - Three Big Lessons from This Episode
(01:50) - Meet Chase Design Group: The Team Behind These Redesigns
(03:40) - How to Make a Product Stand Out in an Unknown Category
(07:32) - Case Study: Dorot Gardens’ Packaging Redesign
(12:24) - The Biggest Challenge: No One Knows This Product Exists
(16:26) - Solving the Freezer Aisle Problem—How to Get Noticed
(19:00) - Using Consumer Research to Design Smarter Packaging
(22:57) - Mood Boards & Design Territories: How to Nail the Look
(27:10) - Typography, Color & Visibility: Designing for the Shelf
(32:18) - Case Study: Refreshing a Heritage Brand—Tombstone Pizza
(40:42) - The Right Kind of Change: When to Refresh vs. Redesign
(47:34) - How to Convince Clients to Take Bold Design Risks
(51:16) - How to Build Trust with Clients & Guide Their Strategy
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Links:
Where to order your packaging: https://ww.idpdirect.com
Manage your complete packaging specifications: https://www.specright.com
Chase Design: https://www.chasedesigngroup.com
Dorot Gardens: https://www.dorotgardens.com
