Download your Sustainable Guide here:
https://idpdirect.com/design_guides/
Learn about your packaging specifications here:
https://specright.com
CTI Inks:
https://www.ctiinks.com
Guests:
Daniel Wachter is the Chief Commercial Officer and shareholder at CTI (Chromatic Technologies Incorporated), a Colorado Springs-based company known for its innovative packaging technologies, including the color-changing ink used by Coors Light. With a background in healthcare packaging for companies like Bemis and McCorps, and a love for packaging solutions, Daniel has taken on the ambitious role of scaling CTI globally.
Maria Del Rio brings a wealth of experience in consumer products and marketing to CTI. Her remarkable career includes positions at Procter & Gamble (P&G), Coca-Cola, and Molson Coors, amongst others. Her expertise in brand development and strategic marketing makes her a valuable addition to CTI, where she utilizes her insights to create more strategic uses for CTI's innovative ink technology.
Episode Summary:
In this enlightening episode, Daniel Wachter and Maria Del Rio from CTI technologies delve into the fascinating world of chromatic technologies where packaging communicates with consumers. From the iconic Coors Light cans with their temperature-triggered color changes to advanced packaging applications, CTI’s innovative solutions are pushing the boundaries of consumer engagement.
Discover how CTI's proprietary technologies such as thermochromic, photochromic, and hydrochromic inks offer brands a plethora of opportunities to interact with their audience. The vibrant discussion uncovers how such technologies can boost sales, enhance brand image, and drive home sustainability messages in a unique and memorable way. With CTI’s dedication to R&D, these applications extend beyond the beverage industry, finding a home in baby care, commercial roofing, and beyond.
Key Takeaways:
CTI's technologies allow packaging to communicate with consumers at different stages: pre-consumption, during consumption, and post-consumption.
Chromatic technologies are not limited to a certain color spectrum and can be customized in color and temperature activation to fit brand needs.
The innovative inks from CTI can be applied to various materials and through multiple print methods, barring current limitations with digital printing.
Through strategic application in marketing and branding, CTI's inks have been shown to increase purchase intent and boost sales.
CTI is actively pursuing sustainability by ensuring their inks do not negatively impact recyclability and aiming for recognition from associations like APR (Association of Plastic Recycling).
Notable Quotes:
"Our technologies can make packaging talk to consumers… we can do that post consumption. That means we reveal another message when obviously the container is not cold anymore because the beverage is consumed." - Daniel Wachter
"Color changes as the consumer is consuming the beverage, there is something that is going to appear only if you consume." - Maria Del Rio
"My history is in CPG consumer products, and when I started my career in marketing, it was in P&G… I learned all the marketing from the very foundation to what Coca Cola does, which is more lifestyle brands and fascinating magic." - Maria Del Rio
"We might be crazy enough to engage into it. I look at ourselves as a grown startup. We want larger business, we want larger volumes… But at the same time we love startups because… they're not frightened of trying new things. They move fast." - Daniel Wachter
Engage with the innovative world CTI is painting with their game-changing ink technologies by listening to the full episode. Stay updated and inspired with more forthcoming discussions that illuminate the future of packaging and consumer engagement.
