Packaging Unboxd and The People of Packaging podcast join forces to unbox and review Sunday's Finest Gold Fashioned ready to drink whiskey and bitters old fashion with a twist.
Color, materials, production processes, as well as why each design decision was made is explained in this episode as we enjoy ourselves a few Gold Fashions.
Learn how delayed gratification designed into packaging can increase consumer anticipation and drive brand affinity. Or how panels in packaging can be used to tell an excitement creating story.
Packaging design is critical when designing packaging for alcohol and ready to drink market as it allows the server to feel special and enjoy the process of unboxing the bottle in their own special way.
#packaging #whiskey #podcast #review
