How do you create packaging guidelines and what should they include? Logan Steinfeld from Staples explains a few sections of the 300+ page packaging guidelines used for their Coastwide facilities brand.
Brands with thousands of SKUs like Coastwide can benefit from the detail included in packaging guidelines like these. Brands with fewer SKUs can get inspiration from seeing a robust example and scale it down to their own application.
Everything from strategy and activation, to packaging materials and carton zoning. This set of guidelines sets tight parameters yet provides the flexibility for manufacturers and partners to have options without fear of breaking the design system.
How do you design packaging guidelines? Start here.
