Today, we reveal the Label King of Utah, the behind-the-scenes powerhouse who's printing labels.
But here's the real question:

Is a label considered packaging?

Evelio and Adam dig deep into the wild world of labels:

Why they’re often overlooked in packaging strategy
When a label is packaging… and when it’s just decoration
The sustainability questions brands should be asking label printers
And how this Utah-based king of stick-ons built a label empire
This episode peels back the layers (literally) to reveal the sticky truth about what gets counted in EPR reporting, supply chain compliance, and circular design — and what doesn’t.

👑 Come for the crown. Stay for the stickers/labels.
Labels just got interesting.

💬 Drop a comment: Is a label packaging or not? Let’s settle this.