The Banksy of Packaging Design?

Paolo Proserpio, an Italian designer with a background in skateboarding and punk rock, discusses his journey from architecture to design to fashion. He shares how he learned the importance of tailoring his designs to meet the needs of clients, even if it meant setting aside his personal preferences. Proserpio also talks about his love for physical materials and the joy he finds in creating tangible products. He showcases some of his unique packaging designs, including a record cover that resembles an arcade game and a CD that is intentionally broken. Proserpio emphasizes the importance of understanding the client's vision, being technically proficient, and conducting thorough research in the design process.