Is this can saving the ocean… or just muddying the truth?
In this episode of Packaging Today Show, we crack open the controversy around a beverage claiming to “remove 2x plastic bottles from our oceans.” Is it bold environmental action—or greenwashing dressed in aluminum?
We bring the receipts from both camps:
🟢 Supporters say:
• The brand partners with Seven Clean Seas, a legit cleanup org.
• They ditch plastic for aluminum and glass—real change, not lip service.
• Every can funds plastic removal. That’s action, not apathy.
🔴 Critics fire back:
• “The math isn’t mathing.”
• Plastic credits ≠ plastic pulled from the ocean.
• Spinning vague claims is why consumers don’t trust sustainability.
• Over-indexing on eco won’t sell soda. Taste still matters.
From #Sustainabaloney memes to real data about ocean-bound waste and DRS (Deposit Return Systems), we’re diving deep. Are clever words enough to fool the consumer? Or are they just the first step toward a better industry?
📌 Plus: What should responsible sustainability marketing sound like? What lessons can every brand learn from this PR firestorm?
🎙 Hosted by Evelio Mattos, with insights from beverage brands, designers, and environmentalists. Subscribe to join the debate.
👇 Sound off in the comments: Greenwashing or Game-Changer?
