What is Sustainable packaging and will consumers pay more for sustainable packaging?

Judith Fiedler Regulatory Expert for skincare brand La Prairie explains what sustainability means today, how regulations are changing, and what will define sustainability for the next 30 years.

Connect with Judith:
https://www.linkedin.com/in/judith-fiedler/

Connect with Evelio Mattos:
https://www.linkedin.com/in/eveliomattos/

In this episode of Packaging Unboxed, host Evelio Mattos interviews Judith Fiedler, a regulatory expert in the skincare industry. They discuss the challenges and opportunities of sustainable packaging in cosmetics, including the need for reduced packaging, recyclability, and the use of alternative materials. They also explore the role of luxury codes in packaging and the importance of educating consumers about sustainable choices. Judith shares insights into the changing regulatory landscape and the impact of extended producer responsibility (EPR) on the cosmetics industry. Overall, the conversation highlights the need for brands to adapt and innovate in order to meet sustainability goals and consumer expectations.

Key Takeaways:

Sustainable packaging in cosmetics involves reducing packaging, reusing materials, using recyclable packaging, and establishing a recovery circle.

Luxury codes in packaging, such as adding weight for a perceived value, need to be reevaluated to align with sustainability goals.

Consumers are not necessarily willing to pay more for sustainable packaging in cosmetics, but brands can differentiate themselves by investing in innovative and eco-friendly packaging solutions.

The European Green Deal aims for climate neutrality by 2050, and brands need to take action now to meet sustainability targets.

The recycling rate for cosmetic packaging is currently low, but brands are exploring alternatives and working towards higher rates.

Consumer education is crucial in promoting sustainable packaging practices, including proper recycling and separation of materials in the bathroom.

The regulatory landscape for packaging varies across countries, making it challenging for global brands to navigate. Working with advisory services and staying informed is essential.

#packaging #sustainablepackaging #cosmeticspackaging #podcast