What if your sandwich wrapper could disappear like a fruit peel?
In this episode of Packaging Today, we dive into the packaging revolution led by Notpla—the seaweed-powered startup shaking up stadiums, supermarkets, and sandwich shops.
You’ll learn how two students turned a kitchen experiment into a multi-million-euro Earthshot Prize winner now used at events like the Beyoncé concert in London and the UEFA Women’s Final at Wembley. From edible water capsules to chip trays, Notpla is replacing single-use plastics with natural, home-compostable materials made from—you guessed it—seaweed.
We cover:
How Notpla packaging is being used in stadiums across Europe
Why seaweed is the most exciting natural polymer in the game
Notpla’s plan to become the next Tetra Pak
How their “SeaView” deli packaging reinvents transparent windows—without plastic
What makes this the only plastic-free option compliant with EU's SUP Directive
This isn’t some niche eco-hipster brand. It’s a full-on materials disruption backed by science, design, and scale.
🌊 Whether you're a packaging designer, sustainability lead, or just sick of greenwashing, this episode is your blueprint for the future of food packaging.
